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Free good, better, best proposal templates

Give the customer three ways to do the job, each with its own lines and total. Pick your trade for options that already make sense for it, or start from the blank one.

FreeNo email, no sign-up
35 tradesEach with its own lines and terms
PDF, Word, CSVPrint or download
Your business
Logo
Kept in this browser for your next document. It is not uploaded.
Optional. Add it if your trade is licensed where you work.
Prepared for
Proposal details
Option 1
DescriptionQtyUnitPrice
qty
$
qty
$
Option 2
DescriptionQtyUnitPrice
qty
$
qty
$
Option 3
DescriptionQtyUnitPrice
qty
$
qty
$
qty
$
%
Leave at 0 if your work is not taxed where you are.
$
%
Some states cap deposits on home improvement work. Check yours.
Proposal with
3 options
Proposal
No prices yetOption 1, 2 lines to price
No prices yetOption 2, 2 lines to price
No prices yetOption 3, 3 lines to price
Kept in this browser only. Nothing you type here goes to Koira unless you tap Customize and send. The CSV opens in Google Sheets and Excel. In the print window, pick Save as PDF.
Your business name

Proposal

Number
P-1001
Prepared forCustomer name
Option 1: Good
Gets the job done.
DescriptionQtyUnitPriceAmount
Labor1hour
Materials1each
Option 1 totalTo be priced
Option 2: Better
Adds what most homes need.
DescriptionQtyUnitPriceAmount
Labor1hour
Materials, better grade1each
Option 2 totalTo be priced
Option 3: Best
Lasts longest, with the longest warranty.
DescriptionQtyUnitPriceAmount
Labor1hour
Materials, top grade1each
Extended workmanship warranty1each
Option 3 totalTo be priced
Notes
Each option is priced on the same measurements.
Terms
Pick one option and sign. Deposit due at signing, balance on completion.
Option chosen
Accepted by (customer signature)
Date

Pick your trade

Each one starts with that trade's own line items, terms and a worked example.

Why three options

With one price the customer decides between you and the next contractor. With three, they decide between your options. The first meets the budget, the second is what you would do for your own home, the third is for the customer who wants it to last. Make the differences real: material grade, what is included, warranty length.

How to build the options

  • Use the same measurements in all three, so the price differences come only from the choices.
  • Name each option by what it is, not just Good or Best.
  • Say in one line what each adds over the one before.
  • Keep the gaps between them sensible; a top option far above the others looks like a decoy.
  • One deposit rule for whichever they pick.

Letting the customer pick

On paper, the customer writes the option number and signs. In a free Koira account the proposal goes out as a link: the customer taps the option, signs on the phone and can pay the deposit by card.

FAQ

What is good, better, best pricing?

Offering the same job three ways at three prices: a basic version, a recommended version and a premium version. The customer chooses the level, and you avoid guessing their budget.

Is a proposal the same as an estimate?

An estimate prices one scope. A proposal usually offers options and explains them. Both can be signed; the proposal just asks the customer to pick first.

Should every job get three options?

No. A small repair rarely needs three. Options help most on replacements and upgrades, where materials, coverage or warranty can really differ.

How do I show which option was chosen?

The printed proposal has an Option chosen line next to the signature. In Koira the customer taps the option they want and it is recorded with the signature.

We know what works. Leave it to Koira.

☼⚙
Standard⚡ Turbo
● Koira did it● You by hand
Today $9,300$8,100 / $1,200
This week $25,050$18,570 / $6,480
This month $69,300$46,150 / $23,150
Money, just now
Reminded Sean Love, $1,850. Polite reminder with the pay link.
Bids, 9:44 am
Nudged Dana on the kitchen bid. Day 3 follow up. She opened it at 9:12.
Convos, 9:41 am
Texted back a missed call. Walk through booked Thu 10:00.
Free Good Better Best Proposal Templates for Contractors | Koira