Shane Allen

Co-founder and CEO of Koira. Shane writes Koira's guides for people who run a trade business: what to charge, how to answer every call, how to get found and how to get paid.

Shane AllenCo-founder and CEO, Koira

About Shane

Shane Allen is co-founder and CEO of Koira, the AI platform that gets contractors more jobs. Shane runs go-to-market and built Koira for the shops where every customer is won by hand.

Before Koira, Shane took technology to market for the teams behind NASA, Amazon, Google, Lockheed Martin and Hyundai, worked with Unilever, LG and Ubisoft, and did the same work for small manufacturers and one-truck shops. The rest of the team is on the leadership page.

What Shane writes

The guides on koira.ai are written for owners of trade businesses, from one truck to a crew of fifteen. The guides carry Shane's byline, which links back to this page.

BlogArticles and guidesPricing guides, getting found, getting more calls and software by trade.Free toolsCalculators and generatorsEach calculator shows the math behind its answer, step by step.Free templatesEstimates, invoices and proposalsEstimate, invoice, work order and service agreement templates by trade.Money guidesThe money sidePayment terms, lien deadlines, card fees, 1099s, margins and quarterly taxes.Compare KoiraSoftware comparisonsDated comparisons, with plans and prices read from each company's own pricing page.ChecklistsChecklists and inspection reportsTune-ups, inspections, final walkthroughs and job safety, free to print.

Recent guides

SEO for HVAC Companies: A Plain Guide for Small Shops, October 16, 2026
Handyman software for a one-person handyman business, October 14, 2026
How to Price Handyman Jobs: Hourly, Flat Rate and Minimums, October 11, 2026
How a two-truck plumber stops losing after-hours calls, October 10, 2026
Contractor SEO: your first 30 days, week by week, October 10, 2026
Buyer's guide: the best website builders for contractors, October 10, 2026

How the numbers are checked

The figures in the guides and the Koira reports come from sources we can show you: the Bureau of Labor Statistics wage files, each state's licensing board, published cost guides and each company's own pricing page. Where each family of numbers comes from, and how often it is re-checked, is on how Koira's data is made. Every dataset, with its CSV and a citation, is on Koira data.

The house rule for the words, from the leadership page: "If a roofer would not say it, we do not write it."

Elsewhere and contact

Shane Allen on LinkedIn
A question about a guide or a figure: hello@koira.ai
Writing about Koira: the press page has the brand kit and fast facts.