A CRM for electricians

What a electrical contractor should remember about every customer, how a CRM turns that into the next job, and prices and card rates for Koira, Jobber, ServiceM8 and FieldPulse.

6 min readPrices checked October 8, 2026
An electrician at work
Key takeaways
  • Note the panel brand and age; older panels are the upgrade you will be asked about next.
  • The core of electrical CRM is on Koira's Grow plan, $249 a month plus usage, with no per-person fee.
  • Customer page or portal and automatic estimate follow-ups decide most of it for electricians.

What a CRM does for a electrical contractor

An electrician's best customers are the homeowner who calls for every outlet and the property manager with ten units. Both come back when they remember your name.

A CRM for electrical work keeps the panel, the past work and the permit history at each address, and reaches out when there is a reason: a surge protector after a storm, an EV charger when they buy the car.

What to keep on every electrical customer

  • Panel brand and amperage
  • Past permits and inspections
  • Work done by room
  • Declined quotes, with the date
  • EV or generator interest
  • Property manager and unit list
  • Access and pets
  • How they found you
A tip from the tradeNote the panel brand and age; older panels are the upgrade you will be asked about next.

What a CRM should do for electricians

  • A page for every customer with every visit, estimate and invoice
  • Follow-ups on open estimates
  • Seasonal asks to past customers
  • Review asks after paid jobs
  • Calls answered by AI, which matters for electricians
  • Customers book online, which matters for electricians

How Koira does it

In Koira every customer of a electrical contractor has a page, on every plan: visits, estimates to sign, invoices to pay, receipts and a way to book again, from one link in every text, with no app or password. Notes like panel brand and amperage live with the customer, and review asks go out after every paid job.

Grow, $249 a month plus usage at cost, puts the record to work: calls answered on a Koira number, open estimates nudged on day two and day four, and past customers texted and emailed when the season turns, with one tap to book.

What Koira does not doKoira does not do payroll, inventory or a dispatch board for a call center. If you need those, a larger system may suit you better.

Side by side

The features that matter for electrical CRM, where each first appears on each company's public pricing page, then the people, usage, card and add-on rows every company gets.

What you needKoiraJobberServiceM8FieldPulse
Customer page or portalOffice (free)Core (client hub)Not listedCore platform (customer portal)
Automatic estimate follow-upsGrow, on day two and day four, then it stopsConnectNot listedNot listed
Seasonal email and text campaignsGrowMarketing Suite add-on, $99 a month, included on PlusNot listedNot listed
Review requestsOffice (free)Not listedNot listedNot listed
Two-way textingOffice (an inbox you answer), Grow (text-back on a Koira number)Grow (two-way text messaging)ServiceM8 Phone, from $19 a monthEngage phone system, a premium product
Calls answered by AIGrowReceptionist add-on, $29 a month, included on PlusNot listedOperator AI, a premium product
Customers book onlineOffice (free)CoreEvery plan (online bookings)Core platform (booking portal)
People, usage and card fees
Extra peopleNo per-person fee; one or fifteen people, the same price$29 a month eachNo per-user fee on paid plansPriced per seat, on request
Usage or creditsNone on Office, at cost on Grow, included on Front OfficeNone on the pricing pageNew jobs a month: 30, 50, 150, 500, or 1,500 and up (20¢ per added job on Premium Plus)Engage phone lines and licenses, priced on request
Card payments2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira)2.9% + 30¢ online, 2.7% + 30¢ Tap to Pay, 1% bank (ACH)Not published on its pricing or payments pageNot published; FieldPulse Payments is an optional product
Add-onsNone; postcards are a flat price per cardReceptionist $29, Pipeline $49, Marketing Suite $99 a month (all three in Plus)ServiceM8 Phone from $19 a monthEngage, Operator AI, Chat AI, Pricebook, Payments, Financing, Fleet Tracking, Custom Forms, priced on request

From Jobber pricing, checked October 8, 2026; ServiceM8 pricing and FieldPulse pricing, checked October 9, 2026. Jobber's pricing page blocks a plain fetch and changes its prices with a team size picker, so we read it in a real browser. The $29 a month per added user is in the note behind each plan's user count. ServiceM8's prices fill in by script, so we read the page in a real browser. FieldPulse's pricing page fills in by script, so we read it in a real browser. It shows no prices. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.

What each one costs

Every plan in the same columns: price, people, usage, card rates and add-ons.

PlanMonthlyBilled yearlyPeople includedUsage or credits
Koira
Office$0, freeMonthly, no contractOne or fifteen, the same priceNone charged on Office
Grow$249 a monthMonthly, no contractOne or fifteen, the same priceTexts, call minutes and emails at cost, nothing added
Front Office$499 a month, flatMonthly, no contractOne or fifteen, the same priceIncluded in the $499
Jobber
Core$49 a month$29 a month billed yearly1 userNone on the pricing page
Connect$139 a month for 1 user, $199 for 5$99 a month for 1 user, $149 for 5, billed yearly1, 5, 10 or 15 usersNone on the pricing page
Grow$199 a month for 1 user, $299 for 5$149 a month for 1 user, $229 for 5, billed yearly1, 5, 10 or 15 usersNone on the pricing page
Plus$499 a month for 5 users$399 a month for 5 users, billed yearly5, 10 or 15 usersNone on the pricing page
ServiceM8
Free$0No yearly price published1 user30 new jobs a month
Starter$29 a monthNo yearly price publishedUnlimited users50 new jobs a month
Growing$79 a monthNo yearly price publishedUnlimited users150 new jobs a month
Premium$149 a monthNo yearly price publishedUnlimited users500 new jobs a month
Premium Plus$349 a monthNo yearly price publishedUnlimited users1,500 jobs a month, then 20¢ a job
FieldPulse
Custom quoteNot published, quoted per seatNot publishedOffice seats and field seatsEngage phone lines and licenses, priced on request

What comes on top: people, card payments and add-ons

CompanyEach extra personCard paymentsAdd-ons
KoiraNo per-person fee on any plan2.9% + 30¢ (Stripe) plus 2% on Office, 1% on Grow, 0.5% on Front Office (Koira); on Office that share replaces a monthly feeNone; postcards are a flat price per card
Jobber$29 a month each2.9% + 30¢ online, 2.7% + 30¢ Tap to Pay, 1% bank (ACH)Receptionist $29, Pipeline $49, Marketing Suite $99 a month (all three in Plus)
ServiceM8No per-user fee on paid plansNot published on its pricing or payments pageServiceM8 Phone from $19 a month
FieldPulsePriced per seat, on requestNot published; FieldPulse Payments is an optional productEngage, Operator AI, Chat AI, Pricebook, Payments, Financing, Fleet Tracking, Custom Forms, priced on request

From Jobber pricing, checked October 8, 2026; ServiceM8 pricing and FieldPulse pricing, checked October 9, 2026. Jobber's pricing page blocks a plain fetch and changes its prices with a team size picker, so we read it in a real browser. The $29 a month per added user is in the note behind each plan's user count. ServiceM8's prices fill in by script, so we read the page in a real browser. FieldPulse's pricing page fills in by script, so we read it in a real browser. It shows no prices. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.

Card rates as each company publishes them (also ServiceM8 payments), checked October 9, 2026. Koira's is Stripe's 2.9% + 30¢ for a US card plus Koira's share, which pays for Office in place of a monthly fee.

Sources, each checked October 8, 2026: Jobber pricing, Jobber industries, ServiceM8 pricing (checked October 9, 2026), ServiceM8 payments (checked October 9, 2026), FieldPulse pricing (checked October 9, 2026), Stripe pricing (checked October 9, 2026), and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.

FAQ

What should an electrician's CRM keep?

The panel at each address, permits, past work and declined quotes. Koira keeps visits, estimates and invoices on each customer's page.

Do electricians need a CRM?

You need the follow-ups, reminders and review asks a CRM sends. Koira keeps a page for every customer free on Office and sends follow-ups and seasonal asks on Grow.

How do electricians get more reviews?

By asking right after the customer pays, every time. Koira sends the review ask after every paid job on every plan, with your direct review link.

What does electrical CRM software cost?

From each company's own pricing page: Jobber, Core $49 a month, Connect $139, Grow $199 for one user, Plus $499 for five, less when billed yearly; ServiceM8, Free for 30 jobs a month, then Starter $29, Growing $79, Premium $149, Premium Plus $349; FieldPulse, Seat-based pricing, quoted in one call; no prices on the page. Koira: Office free, Grow $249 a month plus usage at cost, Front Office $499 flat, with no per-person fee.

We know what works. Leave it to Koira.

☼⚙
Standard⚡ Turbo
● Koira did it● You by hand
Today $9,300$8,100 / $1,200
This week $25,050$18,570 / $6,480
This month $69,300$46,150 / $23,150
Money, just now
Reminded Sean Love, $1,850. Polite reminder with the pay link.
Bids, 9:44 am
Nudged Dana on the kitchen bid. Day 3 follow up. She opened it at 9:12.
Convos, 9:41 am
Texted back a missed call. Walk through booked Thu 10:00.
Electrical CRM for small electricians (2026) | Koira