- Note the water heater's age on every visit; it tells you which customers will need a replacement soon.
- The core of plumbing CRM is on Koira's Grow plan, $249 a month plus usage, with no per-person fee.
- Customer page or portal and automatic estimate follow-ups decide most of it for plumbers.
What a CRM does for a plumbing shop
Plumbing customers call when something breaks, which means the shop they remember is the one that answered last time. The CRM keeps you that shop.
What matters is the history at the address, the water heater's age, the line that backed up, and a reason to reach out before the next emergency.
What to keep on every plumbing customer
- Water heater age and type
- Main line material and last camera inspection
- Shutoff location
- Past repairs and declined quotes
- Fixtures installed and their warranty
- Who owns and who lives there
- How they found you
- Review asked and left
What a CRM should do for plumbers
- A page for every customer with every visit, estimate and invoice
- Follow-ups on open estimates
- Seasonal asks to past customers
- Review asks after paid jobs
- Calls answered by AI, which matters for plumbers
How Koira does it
In Koira every customer of a plumbing shop has a page, on every plan: visits, estimates to sign, invoices to pay, receipts and a way to book again, from one link in every text, with no app or password. Notes like water heater age and type live with the customer, and review asks go out after every paid job.
Grow, $249 a month plus usage at cost, puts the record to work: calls answered on a Koira number, open estimates nudged on day two and day four, and past customers texted and emailed when the season turns, with one tap to book.
For plumbers in particular
- Review requests. An hour after every paid job Koira texts the review ask with your Google link, on every plan.
Side by side
The features that matter for plumbing CRM, where each first appears on each company's public pricing page, then the people, usage, card and add-on rows every company gets.
| What you need | Koira | Kickserv | ServiceM8 | Housecall Pro |
|---|---|---|---|---|
| Customer page or portal | Office (free) | Not listed | Not listed | Not listed |
| Automatic estimate follow-ups | Grow, on day two and day four, then it stops | Not listed | Not listed | Pipeline, listed as a separate product |
| Seasonal email and text campaigns | Grow | Not listed | Not listed | Campaigns, listed as a separate product |
| Review requests | Office (free) | Scale (reviews) | Not listed | Basic (review management) |
| Two-way texting | Office (an inbox you answer), Grow (text-back on a Koira number) | Not listed | ServiceM8 Phone, from $19 a month | Not listed |
| Calls answered by AI | Grow | Not listed | Not listed | CSR AI, listed as a separate product |
| People, usage and card fees | ||||
| Extra people | No per-person fee; one or fifteen people, the same price | Move up a plan | No per-user fee on paid plans | $35 a month each on Max; on Basic and Essentials, move up a plan |
| Usage or credits | None on Office, at cost on Grow, included on Front Office | None on the pricing page | New jobs a month: 30, 50, 150, 500, or 1,500 and up (20¢ per added job on Premium Plus) | None on the pricing page |
| Card payments | 2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira) | 2.9% with Tap to Pay, 3.9% when the card is not present (Stripe) | Not published on its pricing or payments page | From 2.59% a card payment, 1% bank payments |
| Add-ons | None; postcards are a flat price per card | QuickBooks Desktop $50 a month; 5% off the plan when you process enough payments | ServiceM8 Phone from $19 a month | CSR AI, Pipeline, Campaigns, Voice, Websites and Tap to Pay, sold separately, no price listed |
From Kickserv pricing and ServiceM8 pricing, checked October 9, 2026; Housecall Pro pricing, checked October 8, 2026. ServiceM8's prices fill in by script, so we read the page in a real browser. Part of Housecall Pro's pricing page fills in by script and it was running first-month offers when we checked. The plan prices below are the regular ones its plan cards show. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
What each one costs
Every plan in the same columns: price, people, usage, card rates and add-ons.
| Plan | Monthly | Billed yearly | People included | Usage or credits |
|---|---|---|---|---|
| Koira | ||||
| Office | $0, free | Monthly, no contract | One or fifteen, the same price | None charged on Office |
| Grow | $249 a month | Monthly, no contract | One or fifteen, the same price | Texts, call minutes and emails at cost, nothing added |
| Front Office | $499 a month, flat | Monthly, no contract | One or fifteen, the same price | Included in the $499 |
| Kickserv | ||||
| Start | $60 a month | 20% off with a yearly subscription | 5 users | None on the pricing page |
| Run | $119 a month | 20% off with a yearly subscription | 10 users | None on the pricing page |
| Scale | $199 a month | 20% off with a yearly subscription | 20 users | None on the pricing page |
| ServiceM8 | ||||
| Free | $0 | No yearly price published | 1 user | 30 new jobs a month |
| Starter | $29 a month | No yearly price published | Unlimited users | 50 new jobs a month |
| Growing | $79 a month | No yearly price published | Unlimited users | 150 new jobs a month |
| Premium | $149 a month | No yearly price published | Unlimited users | 500 new jobs a month |
| Premium Plus | $349 a month | No yearly price published | Unlimited users | 1,500 jobs a month, then 20¢ a job |
| Housecall Pro | ||||
| Basic | $79 a month | $59 a month billed yearly | 1 user | None on the pricing page |
| Essentials | $189 a month | $149 a month billed yearly | 5 users | None on the pricing page |
| Max | $329 a month | $299 a month billed yearly | 8 users | None on the pricing page |
What comes on top: people, card payments and add-ons
| Company | Each extra person | Card payments | Add-ons |
|---|---|---|---|
| Koira | No per-person fee on any plan | 2.9% + 30¢ (Stripe) plus 2% on Office, 1% on Grow, 0.5% on Front Office (Koira); on Office that share replaces a monthly fee | None; postcards are a flat price per card |
| Kickserv | Move up a plan | 2.9% with Tap to Pay, 3.9% when the card is not present (Stripe) | QuickBooks Desktop $50 a month; 5% off the plan when you process enough payments |
| ServiceM8 | No per-user fee on paid plans | Not published on its pricing or payments page | ServiceM8 Phone from $19 a month |
| Housecall Pro | $35 a month each on Max; on Basic and Essentials, move up a plan | From 2.59% a card payment, 1% bank payments | CSR AI, Pipeline, Campaigns, Voice, Websites and Tap to Pay, sold separately, no price listed |
From Kickserv pricing and ServiceM8 pricing, checked October 9, 2026; Housecall Pro pricing, checked October 8, 2026. ServiceM8's prices fill in by script, so we read the page in a real browser. Part of Housecall Pro's pricing page fills in by script and it was running first-month offers when we checked. The plan prices below are the regular ones its plan cards show. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
Card rates as each company publishes them (also Kickserv payments, ServiceM8 payments), checked October 9, 2026. Koira's is Stripe's 2.9% + 30¢ for a US card plus Koira's share, which pays for Office in place of a monthly fee.
Sources, each checked October 9, 2026: Kickserv pricing, Kickserv payments, ServiceM8 pricing, ServiceM8 payments, Housecall Pro pricing (checked October 8, 2026), Housecall Pro industries (checked October 8, 2026), Stripe pricing, and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.