- Show the recurring rate next to the first deep clean, so the customer sees what every visit after the first will cost.
- The core of cleaning estimating is on Koira's Grow plan, $249 a month plus usage, with no per-person fee.
- Card rates for Markate, Housecall Pro and Service Autopilot are from each company's own pages, next to Koira's.
How a cleaning company estimates
A cleaning estimate is a menu more than a quote. Size of the home, bedrooms and baths, how often, and the add-ons decide the price, so most first numbers can come from a list without a walkthrough.
The estimates worth care are the first deep clean and the move-out clean, which take longer and set the price of the recurring visits after them.
What goes on a cleaning estimate
- Standard clean by bedrooms and baths
- First-time deep clean
- Move-in or move-out clean
- Weekly, every other week or monthly rate
- Inside the oven and fridge
- Inside windows and blinds
- Laundry and linens
- Pet hair surcharge
What estimating software should do for cleaning companies
- Prices from your own list, never made up
- Options side by side on one estimate
- Signature and deposit on the same page
- Follow-ups that stop when they sign
- Instant price on your site, which matters for cleaning companies
- Customers book online, which matters for cleaning companies
How Koira does it
In Koira, every line on a cleaning estimate comes from your own price list, from standard clean by bedrooms and baths to pet hair surcharge. An estimate carries up to three options, the customer signs with a finger and pays your deposit on the same page, all on Office, the free plan. Koira can also draft the estimate from a few photos of the job, and never writes a number that is not in your records.
On Grow, $249 a month plus usage at cost, every open estimate is nudged on day two and day four, then the nudges stop. You see who opened it.
For cleaning companies in particular
- Instant price on your site. On every plan, a Get a price button answers from your own price list.
Side by side
The features that matter for cleaning estimating, where each first appears on each company's public pricing page, then the people, usage, card and add-on rows every company gets.
| What you need | Koira | Markate | Housecall Pro | Service Autopilot |
|---|---|---|---|---|
| Estimates | Office (free) | Listed (standard, option or package estimates) | Basic | Quotes and proposals listed, plan not clear |
| Options on one estimate | Office, up to three | Listed (option or package estimates) | Max (sales proposal tool) | Not listed |
| E-signatures | Office (free) | Not listed | Not listed | Not listed |
| Deposits at signing | Office, at signing | Not listed | Not listed | Not listed |
| Price book | Office (your price list) | Not listed | Basic (price book), Essentials (flat-rate pricing) | Not listed |
| Automatic estimate follow-ups | Grow, on day two and day four, then it stops | Not listed | Pipeline, listed as a separate product | Pro Plus (automations) |
| Instant price on your site | Office (free) | Not listed | Not listed | Not listed |
| Customers book online | Office (free) | Online booking add-on, $10 a month | Basic | Not listed |
| People, usage and card fees | ||||
| Extra people | No per-person fee; one or fifteen people, the same price | $5 a month per employee | $35 a month each on Max; on Basic and Essentials, move up a plan | Added app licenses through its team, no price listed |
| Usage or credits | None on Office, at cost on Grow, included on Front Office | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 | None on the pricing page | None on the pricing page |
| Card payments | 2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira) | Not published; payments run through Square at Square's rate | From 2.59% a card payment, 1% bank payments | Not published on its pricing page |
| Add-ons | None; postcards are a flat price per card | Most extras $10 a month each (online booking, portal, review asks, phone number); API $50 | CSR AI, Pipeline, Campaigns, Voice, Websites and Tap to Pay, sold separately, no price listed | Two-way texting, QuickBooks sync, client portal, Smart Maps, email integration, GPS, all call for pricing |
From Markate pricing and Service Autopilot pricing, checked October 9, 2026; Housecall Pro pricing, checked October 8, 2026. Part of Housecall Pro's pricing page fills in by script and it was running first-month offers when we checked. The plan prices below are the regular ones its plan cards show. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
What each one costs
Every plan in the same columns: price, people, usage, card rates and add-ons.
| Plan | Monthly | Billed yearly | People included | Usage or credits |
|---|---|---|---|---|
| Koira | ||||
| Office | $0, free | Monthly, no contract | One or fifteen, the same price | None charged on Office |
| Grow | $249 a month | Monthly, no contract | One or fifteen, the same price | Texts, call minutes and emails at cost, nothing added |
| Front Office | $499 a month, flat | Monthly, no contract | One or fifteen, the same price | Included in the $499 |
| Markate | ||||
| Owner Operator | $49.95 a month | $45.95 a month ($551.40 a year) | The owner | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 |
| Team | $49.95 plus $5 a month per employee | $45.95 plus $5 a month per employee | The owner plus employees | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 |
| Housecall Pro | ||||
| Basic | $79 a month | $59 a month billed yearly | 1 user | None on the pricing page |
| Essentials | $189 a month | $149 a month billed yearly | 5 users | None on the pricing page |
| Max | $329 a month | $299 a month billed yearly | 8 users | None on the pricing page |
| Service Autopilot | ||||
| Startup | $49 a month plus a sign-up fee | Yearly rate | 1 business user, 1 mobile license | None on the pricing page |
| Pro | $199 a month plus a sign-up fee | Yearly rate | 1 business user, 2 mobile licenses | None on the pricing page |
| Pro Plus | $499 a month plus a sign-up fee | Yearly rate | 1 business user, 5 mobile licenses | None on the pricing page |
| Elite | Priced on request | Priced on request | 2 business users, 8 mobile licenses | None on the pricing page |
What comes on top: people, card payments and add-ons
| Company | Each extra person | Card payments | Add-ons |
|---|---|---|---|
| Koira | No per-person fee on any plan | 2.9% + 30¢ (Stripe) plus 2% on Office, 1% on Grow, 0.5% on Front Office (Koira); on Office that share replaces a monthly fee | None; postcards are a flat price per card |
| Markate | $5 a month per employee | Not published; payments run through Square at Square's rate | Most extras $10 a month each (online booking, portal, review asks, phone number); API $50 |
| Housecall Pro | $35 a month each on Max; on Basic and Essentials, move up a plan | From 2.59% a card payment, 1% bank payments | CSR AI, Pipeline, Campaigns, Voice, Websites and Tap to Pay, sold separately, no price listed |
| Service Autopilot | Added app licenses through its team, no price listed | Not published on its pricing page | Two-way texting, QuickBooks sync, client portal, Smart Maps, email integration, GPS, all call for pricing |
From Markate pricing and Service Autopilot pricing, checked October 9, 2026; Housecall Pro pricing, checked October 8, 2026. Part of Housecall Pro's pricing page fills in by script and it was running first-month offers when we checked. The plan prices below are the regular ones its plan cards show. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
Card rates as each company publishes them, checked October 9, 2026. Koira's is Stripe's 2.9% + 30¢ for a US card plus Koira's share, which pays for Office in place of a monthly fee.
Sources, each checked October 9, 2026: Markate pricing, Housecall Pro pricing (checked October 8, 2026), Housecall Pro industries (checked October 8, 2026), Service Autopilot pricing, Stripe pricing, and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.