- Ask for a review after the third clean, not the first; by then the client knows the work is consistent.
- The core of cleaning CRM is on Koira's Grow plan, $249 a month plus usage, with no per-person fee.
- Customer page or portal and automatic estimate follow-ups decide most of it for cleaning companies.
What a CRM does for a cleaning company
A cleaning company keeps clients for years when the details are remembered: the room they care about, the product they do not want used, the key under the planter.
A CRM for cleaning holds those notes, reminds the client before each visit, asks for a review after the first few, and brings back the one-time clients when spring comes.
What to keep on every cleaning customer
- Frequency and day of the week
- Access: key, code or lockbox
- Pets and where they will be
- Rooms or surfaces to skip
- Products they want or do not want
- Who cleaned last time
- One-time cleans to bring back
- Referrals from each client
What a CRM should do for cleaning companies
- A page for every customer with every visit, estimate and invoice
- Follow-ups on open estimates
- Seasonal asks to past customers
- Review asks after paid jobs
- Day-before reminders, which matters for cleaning companies
- Customers book online, which matters for cleaning companies
How Koira does it
In Koira every customer of a cleaning company has a page, on every plan: visits, estimates to sign, invoices to pay, receipts and a way to book again, from one link in every text, with no app or password. Notes like frequency and day of the week live with the customer, and review asks go out after every paid job.
Grow, $249 a month plus usage at cost, puts the record to work: calls answered on a Koira number, open estimates nudged on day two and day four, and past customers texted and emailed when the season turns, with one tap to book.
For cleaning companies in particular
- Review requests. The review ask goes out an hour after every paid visit.
Side by side
The features that matter for cleaning CRM, where each first appears on each company's public pricing page, then the people, usage, card and add-on rows every company gets.
| What you need | Koira | Markate | Housecall Pro | Service Autopilot |
|---|---|---|---|---|
| Customer page or portal | Office (free) | Branded portal add-on, $10 a month | Not listed | Elite, or an add-on on request |
| Automatic estimate follow-ups | Grow, on day two and day four, then it stops | Not listed | Pipeline, listed as a separate product | Pro Plus (automations) |
| Seasonal email and text campaigns | Grow | SMS and email blasts, paid per message | Campaigns, listed as a separate product | Not listed |
| Review requests | Office (free) | Review ask add-on, $10 a month | Basic (review management) | Not listed |
| Two-way texting | Office (an inbox you answer), Grow (text-back on a Koira number) | Not listed | Not listed | Elite, or an add-on on request |
| Day-before reminders | Office, the day before | Not listed | Not listed | Not listed |
| Customers book online | Office (free) | Online booking add-on, $10 a month | Basic | Not listed |
| People, usage and card fees | ||||
| Extra people | No per-person fee; one or fifteen people, the same price | $5 a month per employee | $35 a month each on Max; on Basic and Essentials, move up a plan | Added app licenses through its team, no price listed |
| Usage or credits | None on Office, at cost on Grow, included on Front Office | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 | None on the pricing page | None on the pricing page |
| Card payments | 2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira) | Not published; payments run through Square at Square's rate | From 2.59% a card payment, 1% bank payments | Not published on its pricing page |
| Add-ons | None; postcards are a flat price per card | Most extras $10 a month each (online booking, portal, review asks, phone number); API $50 | CSR AI, Pipeline, Campaigns, Voice, Websites and Tap to Pay, sold separately, no price listed | Two-way texting, QuickBooks sync, client portal, Smart Maps, email integration, GPS, all call for pricing |
From Markate pricing and Service Autopilot pricing, checked October 9, 2026; Housecall Pro pricing, checked October 8, 2026. Part of Housecall Pro's pricing page fills in by script and it was running first-month offers when we checked. The plan prices below are the regular ones its plan cards show. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
What each one costs
Every plan in the same columns: price, people, usage, card rates and add-ons.
| Plan | Monthly | Billed yearly | People included | Usage or credits |
|---|---|---|---|---|
| Koira | ||||
| Office | $0, free | Monthly, no contract | One or fifteen, the same price | None charged on Office |
| Grow | $249 a month | Monthly, no contract | One or fifteen, the same price | Texts, call minutes and emails at cost, nothing added |
| Front Office | $499 a month, flat | Monthly, no contract | One or fifteen, the same price | Included in the $499 |
| Markate | ||||
| Owner Operator | $49.95 a month | $45.95 a month ($551.40 a year) | The owner | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 |
| Team | $49.95 plus $5 a month per employee | $45.95 plus $5 a month per employee | The owner plus employees | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 |
| Housecall Pro | ||||
| Basic | $79 a month | $59 a month billed yearly | 1 user | None on the pricing page |
| Essentials | $189 a month | $149 a month billed yearly | 5 users | None on the pricing page |
| Max | $329 a month | $299 a month billed yearly | 8 users | None on the pricing page |
| Service Autopilot | ||||
| Startup | $49 a month plus a sign-up fee | Yearly rate | 1 business user, 1 mobile license | None on the pricing page |
| Pro | $199 a month plus a sign-up fee | Yearly rate | 1 business user, 2 mobile licenses | None on the pricing page |
| Pro Plus | $499 a month plus a sign-up fee | Yearly rate | 1 business user, 5 mobile licenses | None on the pricing page |
| Elite | Priced on request | Priced on request | 2 business users, 8 mobile licenses | None on the pricing page |
What comes on top: people, card payments and add-ons
| Company | Each extra person | Card payments | Add-ons |
|---|---|---|---|
| Koira | No per-person fee on any plan | 2.9% + 30¢ (Stripe) plus 2% on Office, 1% on Grow, 0.5% on Front Office (Koira); on Office that share replaces a monthly fee | None; postcards are a flat price per card |
| Markate | $5 a month per employee | Not published; payments run through Square at Square's rate | Most extras $10 a month each (online booking, portal, review asks, phone number); API $50 |
| Housecall Pro | $35 a month each on Max; on Basic and Essentials, move up a plan | From 2.59% a card payment, 1% bank payments | CSR AI, Pipeline, Campaigns, Voice, Websites and Tap to Pay, sold separately, no price listed |
| Service Autopilot | Added app licenses through its team, no price listed | Not published on its pricing page | Two-way texting, QuickBooks sync, client portal, Smart Maps, email integration, GPS, all call for pricing |
From Markate pricing and Service Autopilot pricing, checked October 9, 2026; Housecall Pro pricing, checked October 8, 2026. Part of Housecall Pro's pricing page fills in by script and it was running first-month offers when we checked. The plan prices below are the regular ones its plan cards show. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
Card rates as each company publishes them, checked October 9, 2026. Koira's is Stripe's 2.9% + 30¢ for a US card plus Koira's share, which pays for Office in place of a monthly fee.
Sources, each checked October 9, 2026: Markate pricing, Housecall Pro pricing (checked October 8, 2026), Housecall Pro industries (checked October 8, 2026), Service Autopilot pricing, Stripe pricing, and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.