- ServiceTitan prices every package per technician on request.
- ServiceTitan is built around a dispatcher and an office, which a one to three person shop may not have.
- On Koira the same list is on Front Office, $499 a month flat, usage included, with no per-person fee.
- Worked example: a three-tech shop paying $32 an hour with $160,000 of overhead comes to $98.03 on our free calculator.
What a HVAC company needs, and where it sits in ServiceTitan
The first hot week fills the phone, and the shoulder months go quiet. No-cool calls pile up on the first hot day: that is the problem software has to fix. ServiceTitan lists hvac among its industries; here is where each thing HVAC companies rely on sits in its plans.
| What you need | ServiceTitan | Koira |
|---|---|---|
| What decides the plan | ||
| Recurring service plans Maintenance plans are the steady money that carries an HVAC shop through mild weather. | All packages (customizable memberships) | Front Office |
| Seasonal email and text campaigns Tune-up reminders before the heat and before the cold fill the slow weeks from customers you already have. | Marketing Pro, a Pro add-on | Grow |
| Options on one estimate Repair the unit, replace the condenser or a full new system is a choice, not a yes or no. | Not listed by package | Office, up to three |
| Worth having | ||
| Calls answered by AI | AI Virtual Agent, a Pro add-on | Grow |
| Customer financing | Integrated Financing, listed as a product | On the pay page, every plan |
| Crew scheduling | All packages (dispatch, payroll management) | Front Office |
From ServiceTitan pricing, checked October 8, 2026. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices are per month in US dollars and change often, so check the page before you buy.
The ServiceTitan plan a 1 to 3 person HVAC company ends up on
ServiceTitan does not publish a price for any package. It sells Starter, Essentials and The Works per technician, and every package lists the features HVAC companies usually ask about first: recurring service plans.
Seasonal email and text campaigns and options on one estimate are not on any ServiceTitan plan card (Marketing Pro, a Pro add-on; Not listed by package). Ask ServiceTitan how HVAC companies handle them today.
| Team | Monthly billing | Billed yearly, per month | How ServiceTitan prices it |
|---|---|---|---|
| 1 person | Priced on request | Priced on request | Per technician |
| 3 people | Priced on request | Priced on request | Per technician |
Same source: ServiceTitan pricing, checked October 8, 2026.
The extras HVAC companies often want (calls answered by AI, customer financing and crew scheduling) do not move you off Starter, though calls answered by AI and customer financing are not on its plan cards. For comparison, the same list on Koira is Front Office ($499 a month flat, usage included), with no per-person fee.
Where ServiceTitan is a good fit for HVAC companies
- Customizable memberships are on every package, which is how many HVAC companies run plans at scale.
- Call booking and a dispatch board are on every package, built for an office that takes calls and sends technicians.
- A pricebook is on every package, with Pricebook Pro sold as an add-on.
- Payroll management and commission tracking are on every package.
- It serves residential and commercial work and says more than 100,000 contractors use it.
A HVAC company with a dispatcher and office staff is the shape of business it is built for.
Where Koira does it differently for HVAC companies
Seasonal email and text campaigns. On ServiceTitan: Marketing Pro, a Pro add-on. On Grow, Koira texts and emails past customers who agreed to hear from you when the season turns, with one tap to book.
Options on one estimate. On ServiceTitan: Not listed by package. An estimate carries up to three options from your price list, signed and paid on one page, on every plan.
Calls answered by AI. On ServiceTitan: AI Virtual Agent, a Pro add-on. On Grow, Koira answers on a Koira number, books the soonest open time and texts you when a caller says it is an emergency.
Worked example: a three-tech shop paying $32 an hour with $160,000 of overhead
A three-tech shop paying $32 an hour with $160,000 of overhead, on the free hvac labor rate calculator, comes to $98.03 ($83.32 just to break even).
| Step | The math |
|---|---|
| Paid hours a year | 40 hrs × 52 weeks = 2,080 hrs |
| Hours at work | 2,080 − 10 days off × 8 hrs = 2,000 hrs |
| Billable share of a day | (8 − 2 unbilled) ÷ 8 = 75% |
| Billable hours a year | 2,000 × 75% = 1,500 hrs per HVAC tech, 4,500 in all |
| Labor cost a year | 3 × $32.00 × 2,080 hrs × (1 + 7.65% + 0%) = $214,956 |
| Break-even rate | ($214,956 labor + $160,000 overhead) ÷ 4,500 billable hrs = $83.32 |
ServiceTitan's per-technician price is not published, so we cannot add it to this rate. Koira Front Office adds $1.33 an hour.
Licensing, guides and the full checklist
- HVAC license requirements by state, read from each state board
- HVAC software: the full checklist and every price side by side
- SEO for HVAC companies
- HVAC answering service
- How a HVAC company runs on Koira
Sources, each checked October 8, 2026: ServiceTitan pricing, and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.