Yelp is a review site first and an ad platform second. A Yelp Business Page is free, with more than 20 free features, including quote requests and replying to reviews. The paid side is ads that put you above and beside search results, and an Upgrade Package for your page.
- A Yelp Business Page is free. Claim it and keep it accurate even if you never advertise.
- Yelp Ads start from $150 a month; the Upgrade Package is $180 a month; both together start from $270 a month.
- Yelp says you can cancel anytime and adjust or pause your budget.
- Minimum budgets are subject to change, per Yelp.
- Test it only if your customers actually use Yelp in your area.
Yelp's published prices
| Plan | Price on Yelp's page | What it adds |
|---|---|---|
| Yelp Business Page | Free | 20+ free features, quote requests, replying to reviews |
| Yelp Ads | From $150 a month | Ad spots in search, targeting by location and keyword |
| Upgrade Package | $180 a month | Visuals, offers, no competitor ads on your page |
| Yelp Ads and Upgrade Package | From $270 a month | Both, plus a verified license display |
Yelp notes that minimum budgets are subject to change. Yelp's ads page says you can spend as little as $5 a day on average and adjust or pause anytime.
When Yelp is worth testing
Yelp's audience varies a lot by city and trade. Before you spend, search your own trade and town on Yelp from a phone. If competitors there have dozens of recent reviews, Yelp users are hiring in your area. If the results are thin, your money will probably do more on your Google profile and site. If you test it, give it a full month and count booked jobs, not clicks.
What keeps working when the budget stops
Sources
- Yelp for Business: local business pricing, checked October 9, 2026
- Yelp for Business: Yelp Ads, checked October 9, 2026
Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.