Angi is the company most contractors mean when they talk about buying leads. Angi Inc. operates under several brands, including Angi, Angie's List, HomeAdvisor and Handy. Its annual report for 2025, filed with the SEC, is the most reliable public description of how it charges pros, more reliable than any sales pitch or forum thread. This page sticks to that report and Angi's own pro pages. For a deeper look at whether it pays, see is Angi worth it.
- Angi's lead fees are owed whether or not you get the job. Its annual report says so.
- In late 2025 Angi retired its advertising offering and moved advertisers to a subscription based on consumer matches.
- Angi does not publish a price list for pros. Get your trade and zip code quoted in writing.
- Approved status needs an average rating of at least 3.5, background checks for owners and a licensing attestation.
- Judge it by cost per job won, and turn every Angi customer into a repeat customer you do not pay for again.
How Angi charges pros
Angi's 2025 annual report describes its lead revenue as fees paid by pros for consumer matches, regardless of whether the pro ultimately provides the requested service. That one sentence matters more than anything else on this page. You pay for the introduction, not the job.
In the fourth quarter of 2025, Angi says it retired its advertising offering and moved pros on advertising contracts to a subscription based on consumer matches. If you were sold an Angi advertising contract before, ask your rep in writing what your current subscription covers and how matches are counted.
Angi's report says a single service request can result in multiple leads. In plain words, one homeowner's request can be sold to more than one pro.
How big the pool is
The report counts about 111,000 average monthly active pros in the last three months of 2025. It says consumers turned to its businesses for about 16 million projects in 2025. That is a lot of homeowners, and a lot of pros competing for each one. Whether that math works for you depends on your trade, your zip code and how fast you answer.
Angi's rules for pros
Pros with an average rating below 3.5 are not eligible for approved status, and owners must pass certain criminal background checks and attest to their licensing. The report adds that approved pros who fail to meet the criteria, refuse its complaint process or behave in ways it prohibits can lose service and access.
| Question | What Angi's own documents say |
|---|---|
| Do you pay if you do not get the job? | Yes. Lead fees are owed regardless of whether the pro provides the service. |
| Can one request go to several pros? | Yes. A single service request can result in multiple leads. |
| Is there a public price list? | No. Pricing is quoted for your trade and area. |
| Does Angi still sell advertising? | Not as before. It moved advertisers to a match-based subscription in late 2025. |
| Rating floor for approved status | An average below 3.5 is not eligible. |
How to judge it with your own numbers
Write down a month's total spend, the number of leads you were charged for, the jobs you actually won and what you keep on an average job. Divide spend by jobs won. If that cost per job is well under what you keep, it is working. If it is close, you are working for the platform. The free cost per lead calculator does it step by step, and Thumbtack vs Angi compares the two ways of paying.
Speed decides shared leads. If requests reach several pros, the one who calls back first has the edge. A text-back within a minute, with open times, is the cheapest way to improve your close rate on leads you already paid for.
Turn rented customers into owned ones
Every job won through Angi is a customer you can keep. Ask for a Google review after the job, add them to your past customer list and remind them when the next season comes. Koira does that on its own after each paid invoice: the review ask, the seasonal reminder and a referral link they can share. The second job from that customer costs no lead fee.
Sources
- Angi Inc. Form 10-K for fiscal 2025 (SEC EDGAR), checked October 9, 2026
Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.