Nextdoor for contractors: the free page, the posts and the ads

Nextdoor is where neighbors ask each other who to call. A business page and posts are free; ads cost extra. Here is how a small contractor uses it without wasting time.

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FreeNo email, no sign-up

On Nextdoor, the most common question in many neighborhoods is some version of "who do you use for this?" Nextdoor offers a free Business Page and free Business Posts in the neighborhood feed, with paid ads on top. For a local trade that works the same streets every week, that is worth setting up.

Key takeaways
  • The business page and business posts are free.
  • Recommendations from neighbors are the point. Ask happy customers to recommend you there.
  • Post finished jobs on streets near the people who will see them.
  • Paid ads are optional; Nextdoor does not list a fixed price on its small business page.
  • Treat it as one more owned channel, not a replacement for Google.

Set up the free page

Claim or create your business page with your real business name, the services you offer, the areas you serve and a few photos of your own work. Keep the name and phone number the same as on Google, so neighbors who look you up find the same business.

What to post

Finished jobs on nearby streets, with permission and nothing personal in the photo. A seasonal reminder before your busy stretch. An answer to a neighbor's question, without a hard sell. Nextdoor rewards being a neighbor first.

Paid ads

Nextdoor sells ads aimed at neighborhoods, with targeting by things like homeownership and interests. Its small business page does not list a fixed price, so set a small test budget, run it for a month and count booked jobs, not views.

Same streets, more reach

Nextdoor rewards being known on the street. So does mail. Koira's neighbor postcards go to the homes around each job you finish, which is the same neighborhood your Nextdoor page is trying to reach, and a referral link lets a happy customer pass you along.

Sources

Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.

FAQ

Is Nextdoor free for businesses?

Yes. Nextdoor says a Business Page and Business Posts are free. Ads are paid.

How do contractors get recommended on Nextdoor?

Do good work, then ask happy customers to recommend you on your Nextdoor page, the same way you would ask for a Google review.

Should I pay for Nextdoor ads?

Test with a small budget only after your free page and recommendations are in place, and judge it by booked jobs.

We know what works. Leave it to Koira.

☼⚙
Standard⚡ Turbo
● Koira did it● You by hand
Today $9,300$8,100 / $1,200
This week $25,050$18,570 / $6,480
This month $69,300$46,150 / $23,150
Money, just now
Reminded Sean Love, $1,850. Polite reminder with the pay link.
Bids, 9:44 am
Nudged Dana on the kitchen bid. Day 3 follow up. She opened it at 9:12.
Convos, 9:41 am
Texted back a missed call. Walk through booked Thu 10:00.
Nextdoor for Contractors: Free Business Page, Posts and Ads | Koira