Porch started out as a place for homeowners to find pros. Porch Group's 2025 annual report lists its segments as Insurance Services, Software & Data and Consumer Services, with a fourth reciprocal insurance segment it manages. Porch says it sells software to inspection, mortgage, title and roofing companies.
- Porch Group's annual report describes insurance, software and data, and consumer services, not a contractor lead business.
- Porch's homeowner page still matches projects with Porch Services pros or the Porch Pro Network.
- Porch sells software to roofing companies, among others.
- If you are offered Porch leads, ask what you pay, how leads are shared and how to cancel, in writing.
- Your own profile and site are a steadier source than a platform whose focus has moved.
What Porch does today
Porch Group's 2025 annual report lists its segments as Insurance Services, Software & Data and Consumer Services, with a fourth reciprocal insurance segment it manages. The report describes moving and warranty products in its consumer services segment and software for inspectors, mortgage and title companies and roofers in its software segment.
Porch's homeowner page says it matches homeowners with its own Porch Services pros or recommends pros in the Porch Pro Network.
If you are thinking about joining
- Ask how homeowners reach you through the Porch Pro Network and what, if anything, you pay per request.
- Ask how many other pros see the same request.
- Get the cancellation terms in writing.
- Track spend against jobs won with the cost per lead calculator.
Build what does not change with someone else's strategy
Platforms shift. Porch's own report shows how much a company's focus can move in a few years. Your Google profile, your reviews and your site stay yours. Koira builds and keeps those running: a site built from your business, listings kept in sync and a review ask after every paid job.
Sources
- Porch Group, Inc. Form 10-K for fiscal 2025 (SEC EDGAR), checked October 9, 2026
- Porch: how it works, checked October 9, 2026
Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.