HomeAdvisor is one of Angi Inc.'s brands, and the contractor side of it now goes by Angi Leads. If you search for HomeAdvisor pro, that is what you sign up for. This page covers how the lead side works using HomeAdvisor's own homeowner and pro pages. For the history and the public record, see HomeAdvisor vs Angi.
- You pay a fee for each lead you match to, and different sized jobs have different fees. The fees are not published.
- Homeowners are told they will hear from up to four pros, and their details go out as soon as the request is processed.
- Asked how much work it will bring, the FAQ says it makes no guarantee.
- EasyPay card processing is 2.99% per transaction, per the FAQ.
- Speed decides who wins a request shared with other pros.
How a HomeAdvisor lead reaches you
HomeAdvisor tells homeowners they will receive information for up to four pros, and that their details go to the matched pros as soon as the request is processed. On the pro side: Angi Leads, sold on HomeAdvisor's pro site, says you pay a fee for each lead you match to, and different sized jobs have different lead fees. It does not publish the fees.
Asked how much work it will generate, the Angi Leads FAQ answers that it makes no guarantee. The same FAQ says you can turn the service on or off at any time and set it to resume on a date, which helps in your busiest weeks.
Why speed matters more than price here
If a request goes to up to four pros at once, the first to call usually gets the conversation. A lead that reaches you while you are on a job and gets a call back two hours later has often already gone to someone else, and the fee is still yours. A text-back within a minute, with open times, is the cheapest way to win more of the leads you already paid for.
Card payments: EasyPay vs your own processor
Angi Leads' EasyPay card processing is 2.99% per transaction, according to its FAQ, with funds sent within 2 business days of settlement. If you take card payments elsewhere, compare like for like:
| How you take the card | Rate per payment | Where it comes from |
|---|---|---|
| Angi Leads EasyPay | 2.99% per transaction | Angi Leads FAQ |
| Koira, on Office | Stripe 2.9% + 30¢, plus Koira keeps 2% | Koira pricing page |
| Koira, on Grow | Stripe 2.9% + 30¢, plus Koira keeps 1% | Koira pricing page |
| Koira, on Front Office | Stripe 2.9% + 30¢, plus Koira keeps 0.5% | Koira pricing page |
On a large ticket the percentage matters more than the 30 cents; on a small one, the fixed fee adds up. Run your own average ticket through both before you decide.
Questions to get answered in writing
- What is the lead fee for my trade, in my zip code, for each job size?
- How many other pros receive the same request?
- Is there a membership or monthly minimum, and how do I cancel?
- How do I ask for a credit on a lead that was a wrong number or outside my area?
Then track cost per job won for at least two months with the cost per lead calculator.
Make the first job the last fee
Treat each HomeAdvisor match as a first job, not a customer you rent. Get the review on Google, not only on the platform, and stay in touch. Koira's neighbor postcards go to the homes around each finished job, and the next call from that street comes to your own number.
Sources
- HomeAdvisor: How it works, checked October 9, 2026
- Angi Leads (HomeAdvisor) service professional FAQs, checked October 9, 2026
- Koira: pricing, checked October 9, 2026
Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.