- For a snow removal company, the features that decide the software are recurring service plans, stops sorted by the drive, seasonal email and text campaigns.
- Koira covers that list on Front Office ($499 flat), with no per-person fee.
- Prices and card rates for Service Autopilot, Markate and Jobber are from each company's own pages.
- Count the people who will use it before you compare prices.
What a snow removal company needs from software
A snow business is sold in October and worked in the dark. The seasonal contracts signed before the first storm are the base, and per-push or per-visit work fills in around them.
On a storm night the route is everything: the stops in the right order, the crew knowing where to go, and the customers seeing that their drive was done without calling to ask.
- Recurring service plans. Seasonal contracts billed on a card on file are what make a snow business predictable.
- Stops sorted by the drive. On a storm night the order of the route decides who is cleared before work.
- Seasonal email and text campaigns. Contracts are sold in the fall, so last year's customers need a reminder before the first flake.
- Measuring from above. A driveway measured from above gives a seasonal price without a visit.
- Customer page or portal. Customers want to see that you came, and a visit marked done saves the morning calls.
- Day-before reminders. Salt and walk add-ons are easier to sell with a heads up before the season.
A plain checklist for snow removal software
- Seasonal contracts sold on your site
- Billed on the card on file
- A fall reminder to last year's customers
- Driveways measured for a seasonal price
- The route in driving order
- Each visit marked done where the customer sees it
- Crew routes when you add a truck
- Review asks after the season
How Koira covers the list
Recurring service plans. On Front Office, plans are sold on your site and billed on the card on file, monthly or yearly.
Stops sorted by the drive. Today shows every stop in driving order on every plan; crew routes are on Front Office.
Seasonal email and text campaigns. On Grow, past customers get a text when the season comes round, with one tap to sign up.
Measuring from above. Koira measures driveways from satellite images for a first number priced from your list.
Customer page or portal. Each stop marked done shows on the customer's own page, with nothing to download.
Day-before reminders. Koira texts customers ahead of a visit to confirm.
What to compare
The features that matter most to a snow removal company, and where each first appears on each company's public pricing page, then the people, usage, card and add-on rows every company gets. It is not a full feature list for anyone, including us.
| What you need | Koira | Service Autopilot | Markate | Jobber |
|---|---|---|---|---|
| Recurring service plans | Front Office | Not listed | Not listed | Connect (automatic payments for recurring work) |
| Stops sorted by the drive | Office (stops sorted by the drive) | Pro (route optimization) | Not listed | Connect |
| Seasonal email and text campaigns | Grow | Not listed | SMS and email blasts, paid per message | Marketing Suite add-on, $99 a month, included on Plus |
| Measuring from above | Office (roofs, lawns, driveways) | Not listed | Not listed | Not listed |
| Customer page or portal | Office (free) | Elite, or an add-on on request | Branded portal add-on, $10 a month | Core (client hub) |
| Day-before reminders | Office, the day before | Not listed | Not listed | Connect (automated client notifications) |
| People, usage and card fees | ||||
| Extra people | No per-person fee; one or fifteen people, the same price | Added app licenses through its team, no price listed | $5 a month per employee | $29 a month each |
| Usage or credits | None on Office, at cost on Grow, included on Front Office | None on the pricing page | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 | None on the pricing page |
| Card payments | 2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira) | Not published on its pricing page | Not published; payments run through Square at Square's rate | 2.9% + 30¢ online, 2.7% + 30¢ Tap to Pay, 1% bank (ACH) |
| Add-ons | None; postcards are a flat price per card | Two-way texting, QuickBooks sync, client portal, Smart Maps, email integration, GPS, all call for pricing | Most extras $10 a month each (online booking, portal, review asks, phone number); API $50 | Receptionist $29, Pipeline $49, Marketing Suite $99 a month (all three in Plus) |
From Service Autopilot pricing and Markate pricing, checked October 9, 2026; Jobber pricing, checked October 8, 2026. Jobber's pricing page blocks a plain fetch and changes its prices with a team size picker, so we read it in a real browser. The $29 a month per added user is in the note behind each plan's user count. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
What each one costs
Every plan in the same columns: price, people, usage, card rates and add-ons. Koira has no per-person fee on any plan, and Office costs nothing a month.
| Plan | Monthly | Billed yearly | People included | Usage or credits |
|---|---|---|---|---|
| Koira | ||||
| Office | $0, free | Monthly, no contract | One or fifteen, the same price | None charged on Office |
| Grow | $249 a month | Monthly, no contract | One or fifteen, the same price | Texts, call minutes and emails at cost, nothing added |
| Front Office | $499 a month, flat | Monthly, no contract | One or fifteen, the same price | Included in the $499 |
| Service Autopilot | ||||
| Startup | $49 a month plus a sign-up fee | Yearly rate | 1 business user, 1 mobile license | None on the pricing page |
| Pro | $199 a month plus a sign-up fee | Yearly rate | 1 business user, 2 mobile licenses | None on the pricing page |
| Pro Plus | $499 a month plus a sign-up fee | Yearly rate | 1 business user, 5 mobile licenses | None on the pricing page |
| Elite | Priced on request | Priced on request | 2 business users, 8 mobile licenses | None on the pricing page |
| Markate | ||||
| Owner Operator | $49.95 a month | $45.95 a month ($551.40 a year) | The owner | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 |
| Team | $49.95 plus $5 a month per employee | $45.95 plus $5 a month per employee | The owner plus employees | Kate AI receptionist $1 a call; texts 5 or 10 cents each; email $10 per 2,000 |
| Jobber | ||||
| Core | $49 a month | $29 a month billed yearly | 1 user | None on the pricing page |
| Connect | $139 a month for 1 user, $199 for 5 | $99 a month for 1 user, $149 for 5, billed yearly | 1, 5, 10 or 15 users | None on the pricing page |
| Grow | $199 a month for 1 user, $299 for 5 | $149 a month for 1 user, $229 for 5, billed yearly | 1, 5, 10 or 15 users | None on the pricing page |
| Plus | $499 a month for 5 users | $399 a month for 5 users, billed yearly | 5, 10 or 15 users | None on the pricing page |
What comes on top: people, card payments and add-ons
| Company | Each extra person | Card payments | Add-ons |
|---|---|---|---|
| Koira | No per-person fee on any plan | 2.9% + 30¢ (Stripe) plus 2% on Office, 1% on Grow, 0.5% on Front Office (Koira); on Office that share replaces a monthly fee | None; postcards are a flat price per card |
| Service Autopilot | Added app licenses through its team, no price listed | Not published on its pricing page | Two-way texting, QuickBooks sync, client portal, Smart Maps, email integration, GPS, all call for pricing |
| Markate | $5 a month per employee | Not published; payments run through Square at Square's rate | Most extras $10 a month each (online booking, portal, review asks, phone number); API $50 |
| Jobber | $29 a month each | 2.9% + 30¢ online, 2.7% + 30¢ Tap to Pay, 1% bank (ACH) | Receptionist $29, Pipeline $49, Marketing Suite $99 a month (all three in Plus) |
From Service Autopilot pricing and Markate pricing, checked October 9, 2026; Jobber pricing, checked October 8, 2026. Jobber's pricing page blocks a plain fetch and changes its prices with a team size picker, so we read it in a real browser. The $29 a month per added user is in the note behind each plan's user count. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.
Card rates as each company publishes them, checked October 9, 2026. Koira's is Stripe's 2.9% + 30¢ for a US card plus Koira's share, which pays for Office in place of a monthly fee.
How to choose
If your contracts are signed by phone every fall, campaigns and plans come first. If storm nights are chaos, routes come first. Koira routes on every plan, runs campaigns on Grow and bills plans on Front Office. It does not track salt or equipment.
Whichever you try, put one real week of jobs through it before you commit. Koira has a free plan, and the others offer free trials or demos, so ask.
Sources, each checked October 9, 2026: Service Autopilot pricing, Markate pricing, Jobber pricing (checked October 8, 2026), Jobber industries (checked October 8, 2026), Stripe pricing, and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.