A Roofr alternative for a roofing company

Roofr is free to start, $249 a month for Essentials and $349 for Scale, with measurement reports paid per report and add-ons for instant estimates and AI answering. Here is how it compares, priced as published.

9 min readPrices checked October 9, 2026
A brick house with a new roof
Key takeaways
  • Roofr: Starter free, Essentials $249 a month ($209 billed yearly), Scale $349 ($299), plus pay-per-report measurements.
  • On card payments, Roofr: 2.8% + 30¢ Visa, Mastercard, Discover; 3.25% + 30¢ Amex; ACH 0.5% (capped at $40). Koira: 2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira).
  • Koira's Office plan is free with no per-person fee; Grow is $249 a month plus usage at cost.
  • Every Roofr fact here is from its own pages, checked October 9, 2026.

Why contractors look past Roofr

Roofr is built for roofers and starts from the measurement: reports are $19 each on the free Starter plan and $13 on paid plans, delivered in hours. Essentials, $249 a month or $209 billed yearly, adds unlimited proposals, invoices, e-signatures and card and ACH payments. Scale, $349 or $299 yearly, adds crew management, job costs and QuickBooks. Every plan has unlimited users.

The parts that bring in new work are add-ons: the Instant Estimator at $149 a month, the AI Receptionist at $99, Roofr Sites at $99 and SMS at $49. A roofer who wants all of that adds up the plan, the add-ons and the reports.

Roofr, Koira and two others at a glance

Who each one is for, what it costs, and what it charges on a card payment, in the same rows for every company.

KoiraRoofrJobNimbusCompanyCam
Built forOwner-run trade businesses, from one person to a few crewsRoofing companies that sell from measurement reports and proposalsHome exterior contractors, mainly roofing, restoration, solar, gutters and sidingContractors who document every job in photos, from solo roofers to multi-crew companies
Published pricesOffice free; Grow $249 a month plus usage at cost; Front Office $499 flatStarter free, Essentials $249 a month ($209 billed yearly), Scale $349 ($299), plus pay-per-report measurementsFour plans, Essentials, Pro, Premium and Enterprise, all priced on requestCore $79 a month ($63 billed yearly), Crew $149 ($119), Scale $299 ($249), plus $34 a month per added user
Free plan or trialOffice is free with no time limitStarter is free with no commitment14 days, no credit cardA free trial; the length is not stated on the pricing page
PeopleNo per-person fee; one or fifteen people, the same priceUnlimited users on every planEssentials up to 3 users, Pro up to 10, Premium up to 19, Enterprise 20 and moreCore 1 user, Crew and Scale 3 users, then $34 a month each ($29 billed yearly)
ContractMonthly, no contractMonthly or yearly (save up to 15%)Monthly or yearly agreements; no required setup feesMonthly or yearly (save 20%); cancel any time, access runs to the end of the period
Card payments2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira)2.8% + 30¢ Visa, Mastercard, Discover; 3.25% + 30¢ Amex; ACH 0.5% (capped at $40)3.2% + 29¢ a card, ACH 1% (capped at $50)From 2.5% with Tap to Pay; other rates not published (US companies only)

From Roofr pricing, JobNimbus pricing and CompanyCam pricing, checked October 9, 2026. CompanyCam's prices fill in by script; we read the monthly and yearly numbers from the page's own data in a real browser. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.

Feature by feature

Where each feature first appears on each company's public pricing page. It is not a full feature list for anyone, including us.

What you needKoiraRoofrJobNimbusCompanyCam
Measuring from aboveOffice (roofs, lawns, driveways)Starter, $19 a report ($13 on paid plans)Not listedNot listed
Instant price on your siteOffice (free)Instant Estimator add-on, $149 a monthNot listedNot listed
EstimatesOffice (free)Essentials (unlimited proposals; 10 trial on Starter)Essentials (estimates)Crew (proposals)
Options on one estimateOffice, up to threeNot listedNot listedNot listed
E-signaturesOffice (free)EssentialsNot listedScale (agreements)
Invoices and online paymentsOffice (free)Essentials (card and ACH payments)EssentialsCore (invoicing, US only)
Automatic estimate follow-upsGrow, on day two and day four, then it stopsStarter, 5 automated actionsEssentials (10 automations a month)Not listed
Calls answered by AIGrowAI Receptionist add-on, $99 a monthNot listedNot listed
Two-way textingOffice (an inbox you answer), Grow (text-back on a Koira number)SMS add-on, $49 a month billed yearlyCommunications Bundle add-on, priced on requestNot listed
WebsiteOffice (free), your own domain on GrowRoofr Sites add-on (beta), $99 a monthNot listedNot listed
Customer financingOn the pay page, every planNot listedEssentials (financing)Not listed
Crew schedulingFront OfficeScale (crew management)Not listedNot listed
People, usage and card fees
Extra peopleNo per-person fee; one or fifteen people, the same priceNo per-user fee; unlimited usersMove up a plan; priced on request$34 a month each ($29 billed yearly)
Usage or creditsNone on Office, at cost on Grow, included on Front OfficeMeasurement reports per report: $19 on Starter, $13 on paid plansAutomations: 10 a month on Essentials, 30 on Pro, 100 on PremiumVideo length by plan (5 or 10 minutes); report templates 5 on lower plans, unlimited on Scale
Card payments2.9% + 30¢ (Stripe) plus 2%, 1% or 0.5% by plan (Koira)2.8% + 30¢ Visa, Mastercard, Discover; 3.25% + 30¢ Amex; ACH 0.5% (capped at $40)3.2% + 29¢ a card, ACH 1% (capped at $50)From 2.5% with Tap to Pay; other rates not published (US companies only)
Add-onsNone; postcards are a flat price per cardInstant Estimator $149, AI Receptionist $99, Roofr Sites $99, SMS $49 a monthMarketing Bundle, Communications Bundle, Professional Services, priced on requestMarketing Suite $99 a month ($79 billed yearly)

From Roofr pricing, JobNimbus pricing and CompanyCam pricing, checked October 9, 2026. CompanyCam's prices fill in by script; we read the monthly and yearly numbers from the page's own data in a real browser. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.

What Roofr does well

  • Starter is free with unlimited users; you pay per measurement report.
  • Measurement reports cost $13 each on paid plans, delivered in hours.
  • Proposals, e-signatures and card and ACH payments come in on Essentials.
  • Crew management, job costs and QuickBooks come in on Scale.

Things to know

  • The Instant Estimator ($149), AI Receptionist ($99), Roofr Sites ($99) and SMS ($49) are add-ons.
  • It is built for roofing; other trades are not its focus.
  • Reports are paid per report on every plan.

Where Koira fits for Roofr users

Koira's Office plan is free and includes an instant price on your site, a roof measured from above for the first number, a website that books inspections, up to three options on one estimate and signing with the deposit on one page. Measuring is part of the plan, not a per-report charge; you confirm on the roof before the final bid.

Grow, $249 a month plus usage at cost, adds the receptionist and text-back on a Koira number, automatic bid follow-ups and neighbor campaigns. Nothing on Koira is sold as a separate add-on except postcards, which are a flat price per card.

What Koira does not doKoira does not do payroll, inventory or a dispatch board for a call center. If you need those, a larger system may suit you better.

What each one costs

Every plan in the same columns: price, people, usage, card rates and add-ons. Koira has no per-person fee on any plan, and Office costs nothing a month.

PlanMonthlyBilled yearlyPeople includedUsage or credits
Koira
Office$0, freeMonthly, no contractOne or fifteen, the same priceNone charged on Office
Grow$249 a monthMonthly, no contractOne or fifteen, the same priceTexts, call minutes and emails at cost, nothing added
Front Office$499 a month, flatMonthly, no contractOne or fifteen, the same priceIncluded in the $499
Roofr
Starter$0$0Unlimited usersReports $19 each, ESX files $12
Measure+$109 to $169 a month, billed yearly$109 to $169 a monthUnlimited usersReports $13 each, ESX files $10
Essentials$249 a month$209 a month billed yearlyUnlimited usersReports $13 each
Scale$349 a month$299 a month billed yearlyUnlimited usersReports $13 each
JobNimbus
EssentialsNot published, priced on requestNot publishedUp to 3 usersAutomations: 10 a month on Essentials, 30 on Pro, 100 on Premium
ProNot published, priced on requestNot publishedUp to 10 usersAutomations: 10 a month on Essentials, 30 on Pro, 100 on Premium
PremiumNot published, priced on requestNot publishedUp to 19 usersAutomations: 10 a month on Essentials, 30 on Pro, 100 on Premium
EnterpriseNot published, priced on requestNot published20 users and moreAutomations: 10 a month on Essentials, 30 on Pro, 100 on Premium
CompanyCam
Core$79 a month$63 a month billed yearly1 userVideo length by plan (5 or 10 minutes); report templates 5 on lower plans, unlimited on Scale
Crew$149 a month$119 a month billed yearly3 usersVideo length by plan (5 or 10 minutes); report templates 5 on lower plans, unlimited on Scale
Scale$299 a month$249 a month billed yearly3 usersVideo length by plan (5 or 10 minutes); report templates 5 on lower plans, unlimited on Scale

What comes on top: people, card payments and add-ons

CompanyEach extra personCard paymentsAdd-ons
KoiraNo per-person fee on any plan2.9% + 30¢ (Stripe) plus 2% on Office, 1% on Grow, 0.5% on Front Office (Koira); on Office that share replaces a monthly feeNone; postcards are a flat price per card
RoofrNo per-user fee; unlimited users2.8% + 30¢ Visa, Mastercard, Discover; 3.25% + 30¢ Amex; ACH 0.5% (capped at $40)Instant Estimator $149, AI Receptionist $99, Roofr Sites $99, SMS $49 a month
JobNimbusMove up a plan; priced on request3.2% + 29¢ a card, ACH 1% (capped at $50)Marketing Bundle, Communications Bundle, Professional Services, priced on request
CompanyCam$34 a month each ($29 billed yearly)From 2.5% with Tap to Pay; other rates not published (US companies only)Marketing Suite $99 a month ($79 billed yearly)

From Roofr pricing, JobNimbus pricing and CompanyCam pricing, checked October 9, 2026. CompanyCam's prices fill in by script; we read the monthly and yearly numbers from the page's own data in a real browser. A cell names the lowest plan that lists the feature; "Not listed" means we did not see it, so ask. Prices change often, so check the page before you buy.

Card rates as each company publishes them (also Roofr payments, JobNimbus payments, CompanyCam payments), checked October 9, 2026. Koira's is Stripe's 2.9% + 30¢ for a US card plus Koira's share, which pays for Office in place of a monthly fee.

When to stay with Roofr

Roofr is the stronger pick if you need detailed measurement reports with ESX files for insurance work and material ordering through supplier integrations. Koira's measuring is for a first number; it does not produce ESX files or order materials.

Whichever you try, put one real week of jobs through it before you switch. Koira's Office plan is free, so you can run it next to Roofr while you decide.

Sources, each checked October 9, 2026: Roofr pricing, Roofr payments, JobNimbus pricing, JobNimbus payments, CompanyCam pricing, CompanyCam payments, Stripe pricing, and Koira pricing. We read each page's own text; we did not use summaries or third-party price lists.

FAQ

How much is Roofr a month?

Starter is free. Essentials is $249 a month ($209 billed yearly) and Scale is $349 ($299 yearly). Measure+ for faster, cheaper reports is $109 to $169 a month billed yearly. Reports are $19 each on Starter and $13 on paid plans.

What add-ons does Roofr sell?

Instant Estimator $149 a month ($125 yearly), AI Receptionist $99 ($85), Roofr Sites $99 ($85) and SMS $49 a month billed yearly.

Is Koira cheaper than Roofr?

Koira's Office plan is free and Grow is $249 a month plus usage at cost, with no per-person fee. Roofr: Starter free, Essentials $249 a month ($209 billed yearly), Scale $349 ($299), plus pay-per-report measurements. The plan table above puts both side by side, card fees included.

What does Roofr charge on card payments?

2.8% + 30¢ Visa, Mastercard, Discover; 3.25% + 30¢ Amex; ACH 0.5% (capped at $40) Koira's card payments are Stripe's 2.9% + 30¢ for a US card plus Koira's share: 2% on Office, 1% on Grow, 0.5% on Front Office.

We know what works. Leave it to Koira.

☼⚙
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● Koira did it● You by hand
Today $9,300$8,100 / $1,200
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This month $69,300$46,150 / $23,150
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Roofr alternative for roofing companies (2026) | Koira