Tile installer marketing: 20 ideas for more showers, floors and backsplashes

We ranked these for tile installers by what a booked job usually costs through each one: channels you own first, rented ones last. There are no invented percentages here, so test the order with your own numbers in the cost per lead calculator.

Owned channels compound. A review from March still sells in October. A paid lead from March is gone the day you stop paying. For tile installers, the finished job itself is the strongest ad, because a finished shower or backsplash that the owner shows to every guest who comes over.

A tile year has a shape: late winter into spring and early fall at the top, midsummer at the bottom. Use this as a starting point and slide it to fit your area.

Send early. The note that arrives before late winter into spring and early fall fills the calendar; the one that arrives during it just rings a phone you cannot pick up.

You can run all twenty yourself. Where Koira does one for you, the feature is named and linked.

Get found

• 1. A page for every town you work. People search "tile installer near me" and the town name, and a page about your work there matches that search. Town pages come with Koira's SEO, written from your own jobs, not copied.
• 2. Give shower repair and regrouting its own page. Each service is its own search for tile customers. One page that lists everything, from bathroom floors and showers to fireplace and accent walls, matches none of them well. Your Koira site gets a page per service from your price list, with Book online on every page.
• 3. Turn one job a month into a post. Before and after photos of your fireplace and accent walls, the town and what you did give search engines something new and give the next buyer proof. A post a month goes up on your Koira site, written from your job photos.
• 4. Keep your hours and services the same on Google and Bing. A wrong number or old hours on a listing costs you the call from someone ready to book a kitchen backsplash. Koira keeps Google and Bing listings in step with your site (listings).
• 5. Put a price for a kitchen backsplash on your site. Most people want a number before they call, and a kitchen backsplash is simple enough to price without a visit. With instant quotes, anything not on your list comes to you as one question.
• 6. See how you look next to other tile installers nearby. Search "tile installer near me" the way a customer would, from a phone, in a town two over. Run the free AI report to see what a customer sees.

Win the call and the bid

• 7. Answer requests while the customer is still deciding. Your customers are homeowners remodeling a bathroom or kitchen, who want to see your grout lines and corners up close and want a firm start date. The first clear reply often wins. On Grow, the AI receptionist picks up or texts back with three times from your day, in English or Spanish.
• 8. Offer three times by text. Phone tag is where tile jobs go quiet. Koira offers three times that fit your day and your drive; one reply books it (booking by text).
• 9. Nudge open estimates twice, then stop. Big tickets like a full shower and bathroom floor take time to decide, and a quiet tile estimate is usually a forgotten one, not a no. Koira nudges every open estimate twice, then stops, and shows you who opened it (bid follow-ups).
• 10. Give three options on every quote. Choices make it easier to say yes on kitchen backsplashes, and many buyers pick the middle. With Koira estimates, the customer picks an option, signs and pays the deposit from their phone.

Bring them back

• 11. Ask every customer for a Google review, the same day. Customers who just paid for a kitchen backsplash or a full shower and bathroom floor are as happy as they will ever be. The ask goes out on its own after each paid invoice with Koira reviews, never with a reward attached.
• 12. Answer each review with a detail from the job. A reply that mentions kitchen backsplashes and the town reads well to the next person comparing tile installers. Use the free review reply generator, or let Koira draft every reply as reviews arrive (reviews).
• 13. Mail the street after every job. A finished shower or backsplash that the owner shows to every guest who comes over. The homes nearby already noticed your truck. Neighbor postcards do it for you: no list to buy, no design, no printer.
• 14. Remind last year's customers before late winter into spring and early fall. People who hired you for bathroom floors and showers once are the easiest booking you will get, if they hear from you before they start looking. Koira campaigns text and email past customers when the season turns, with one reply to book.
• 15. Give happy customers a link to share. Word of mouth works better when someone asks, right after the kitchen backsplashes went well and the invoice is paid. Koira asks after a paid job and a good review and gives the customer a link to share; you set the thank-you (referrals).
• 16. Make paying easy, then ask for the review. A smooth finish is what people mention in tile reviews. Paying by card or phone on the spot is part of that. Pay at the door takes card, phone wallet or QR code, and the review ask follows an hour later.

Grow past one-off jobs

• 17. Trade referrals with remodelers, plumbers, kitchen designers and tile showrooms. They meet people who need tile before you do, and you meet people who need them. Keep a short list of who sends what; Koira shows referred jobs in what it brought in (reporting).
• 18. Introduce yourself to property managers. Property managers, general contractors and restaurant owners hire again and again, so one yes is worth many one-time jobs. Front Office's commercial outreach finds the buyers near you and writes to them.
• 19. Plan for midsummer while you are still busy. The quiet stretch is when property managers and old quotes for a full shower and bathroom floor finally get your attention, so set it up ahead of time. Queue a campaign and outreach now, so they go out when the phone goes quiet.
• 20. Track jobs won by source. Busy is not the same as profitable. A tile company needs to know what each booked job cost to win. Koira's reporting shows dollars paid on jobs Koira touched first, next to what Koira cost.

Skip the rule-of-thumb percentages. Work back from the jobs you want, such as a month's worth of bathroom floors and showers, what each leaves you and your close rate. The free marketing budget planner turns those into a monthly budget, and the cost per lead calculator shows what a booked job really costs from each source.

Then track three numbers every month: leads by source, jobs won by source and what each source cost. A channel that brings plenty of calls about a kitchen backsplash but few booked jobs like a full shower and bathroom floor may look busy and still lose money. Count slow replies too: the free missed call calculator shows what calls that never got answered are worth with your own numbers.

Some channels keep working after you stop paying: your Google profile and reviews, your site, your past customer list, the neighbors who got a card and the remodelers who send you work. Others stop the day the card is declined: per-lead platforms, paid listings and ad budgets.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. Even a call you miss can be billed: Google's help page says a missed call in business hours counts when the caller waits more than 20 seconds. Neither is a reason to avoid paid leads, but both are reasons to build the owned channels first. See tile leads: where to buy them and how to need fewer for each platform's own rules.

You can do all of this yourself. If you would rather not, Koira's free Office plan covers the site with Book online and Get a price, matching listings, review asks, estimates and invoices for a tile company. Neighbor postcards are one flat price per card on every plan.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Grow adds the receptionist and text-back on a Koira number, campaigns, referrals and bid follow-ups. Koira Front Office is $499 a month flat, with usage included. It adds commercial outreach and maintenance plans. Koira has no per-person fee: the same price with one person or fifteen. See pricing, or how a tile company runs on Koira.