Tile leads: where to buy them, and how to need fewer

Each row is a place tile leads come from, how it charges and our read on the fit for tile installers.

All lead sources compared lists each platform's published prices next to Koira's, with the same columns.

Tile is not named on Google's list of Local Services categories as we read it on Google's own pages. Check the list for the category closest to your work before you plan on it. If none fits your bathroom floors and showers, the money is better spent on what Google ranks for free. According to Google, local results mostly come down to relevance, distance and prominence, also described as popularity: a good match for the search, a short distance from the searcher and a business people know.

See how Local Services Ads work in case your category is added, and SEO for tile installers for the free side of Google.

Lead volume follows the season. For tile installers it peaks around late winter into spring and early fall and drops in midsummer, which changes what a paid lead is worth from month to month.

Expect homeowners remodeling a bathroom or kitchen, who want to see your grout lines and corners up close and want a firm start date, along with property managers, general contractors and restaurant owners and referrals from remodelers, plumbers, kitchen designers and tile showrooms.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. Bark prices each lead in credits, set by the service, how much the job is worth and how many pros are chasing it locally.

Thumbtack says you control your pricing and budget for leads, and that budget determines how many leads you get. It does not publish lead prices on that page.

For tile installers the test is simple: a lead source pays when the jobs you win from it are worth more than everything you spent on it, including the leads that went nowhere. Your customers are homeowners remodeling a bathroom or kitchen, who want to see your grout lines and corners up close and want a firm start date, so speed and a clear price decide most shared leads. Thumbtack vs Angi puts the two biggest side by side.

The number to watch is cost per booked job, not cost per lead. Take what a source cost you last month, divide by the jobs it booked, and weigh that against what a job like a full shower and bathroom floor leaves after materials and labor.

Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The marketing budget planner works backward from the jobs you want.

• Reviews. Ask everyone, right after they pay, with a link straight to the review form. Google strictly prohibits offering incentives such as free or discounted goods or services for reviews. Koira's review engine sends the ask and drafts each reply.
• A price on your site. A kitchen backsplash priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. A finished shower or backsplash that the owner shows to every guest who comes over. Neighbor postcards go to the likely homes around the job the next morning.
• Referrals. From happy customers and from remodelers, plumbers, kitchen designers and tile showrooms (referrals).
• Seasonal reminders. A note to past customers before late winter into spring and early fall (campaigns).
• Commercial buyers. Three short emails to property managers, general contractors and restaurant owners near you, then stop (commercial outreach).

A customer comparing tile installers usually books the first one who replies clearly. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for a kitchen backsplash or a look at a full shower and bathroom floor. On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. See the tile answering service guide for live and AI options and their published prices.