Tile answering service: booking jobs without stopping a set

Thinset does not wait while you take a call, and a wet saw drowns out the ring. Homeowners in a remodel call the next installer. Here is how to answer them anyway.

5 min readNovember 20, 2022
A bathroom with marble-look tile walls

A tile answering service picks up when you cannot: a live receptionist, a call center or software that answers and books. Most tile calls come from homeowners and remodelers working to a schedule, so the job is a quick reply, the right questions and a visit or a date. This guide covers the options, published prices, what a tile caller needs and how to choose.

Key takeaways
  • A tile customer who gets voicemail usually moves on to the next name. Speed decides more jobs than price.
  • Tile calls bunch up around late winter into spring and early fall. Price any answering service against that stretch, not your average month.
  • Voicemail, live people or AI: whichever you choose, it should book into your real schedule and only reach you for the calls you say matter.
  • Midsummer is for follow-ups and commercial work. The same system that answers calls can help fill those weeks.

Why tile calls are hard to cover

  • Thinset sets. You cannot walk away from a half-set wall to take a call.
  • The saw is loud. A wet saw drowns out the phone.
  • Remodels run on schedules. A remodeler who cannot reach you books the next tile setter.
  • Buyers want a date. The tile is often the step that holds up the rest of the bathroom.

Voicemail is where many tile jobs quietly go to a competitor. Count your own missed calls for a week, then run them through the free missed call calculator to see the jobs and profit at stake.

When the phone rings for tile installers

Most callers are homeowners remodeling a bathroom or kitchen, who want to see your grout lines and corners up close and want a firm start date. You will also hear from property managers, general contractors and restaurant owners, plus remodelers, plumbers, kitchen designers and tile showrooms sending work your way.

MonthPaceWhat callers want
JanuaryGet readyNew year bathroom plans
FebruaryBusyBathroom remodels
MarchBusyShowers and floors
AprilBusySpring remodels
SeptemberGet readyFall remodels
OctoberBusyBathrooms before guests
NovemberBusyBacksplashes before the holidays

It goes quiet in midsummer. That is when an answering setup sized for the rush costs the most for the least.

Your three options

For tile installers, the deciding question is who replies first while the customer is still comparing. There are three ways to cover it.

With voicemail, many callers hang up without a message. Live receptionists are the best at odd calls and the most expensive, usually priced by the minute or the call. AI receptionists never put a caller on hold during a rush and can book straight into your calendar, as long as they hand the unusual calls to you.

What answering services cost

Several services publish their prices. A few of them, with the same columns for every row, from their own pricing pages:

Service and planPrice a monthWhat is includedPast the allowancePer-person feeCard payments
Smith.ai Starter (live)$30030 calls$11.50 a callNot listed$1.00 a call to take a payment
Goodcall Growth (AI)$129500 unique callers26 cents a callerNot listedNot listed
Rosie Professional (AI)$49250 minutesNot listed on its pricing pageNot listedNot listed
Koira Grow (AI receptionist and text-back)$249Receptionist, text-back, booking by text, site, estimates, invoices, campaignsUsage at cost: texts, call minutes and emailsNone: same price with one person or fifteenStripe 2.9% + 30¢, plus Koira keeps 1%

Smith.ai's overage is $11.50 a call on Starter, $10.50 on Basic and $8.50 on Pro. For the full list and a month of calls priced on each, see answering service cost.

Price it against your busiest stretchCount the calls from last February through April, and price each plan against those months.

What a tile caller needs

  • Shower or bathroom. Size, tile choice and where the remodel stands. Book a visit.
  • Floor. Rooms and rough square footage. Book a measure.
  • Backsplash. Price from your list and book.
  • Repair or regrout. Ask for photos by text and book a look.
  • Remodeler or plumber. A date the tile needs to start. Flag it, since these repeat.
  • Price shopper. Share your ranges and what changes the price.

This list is the whole job description. Hand it to a live service as a script, or set it up as rules in software, and add one line on what counts as urgent for a tile company.

What to ask before you sign up

  1. Can it book into my real schedule instead of just taking a message?
  2. What happens around late winter into spring and early fall? Ask about hold times when every line rings, and about overage pricing.
  3. Will callers hear my business name, and can it handle Spanish?
  4. What will it never do? It should never quote a price you did not set.
  5. Can I leave any month, and does adding help cost more?

How Koira's AI receptionist handles tile calls

Koira's receptionist picks up on your number when it can and texts back within about a minute when you cannot, with three open times; the customer replies once and the job is on your day. A caller who wants a kitchen backsplash can be offered times from your list; a question about a full shower and bathroom floor comes to you to price. It answers in English or Spanish, never invents a price, and only a price, a complaint or an emergency reaches you; at night it texts you only for what you marked as an emergency.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Koira has no per-person fee: the same price with one person or fifteen. Booking by text picks times that suit the route you already have.

Use the quiet weeks

Midsummer slows bathroom work. Follow up open quotes, offer fall dates for bathrooms before the holidays and write to remodelers and showrooms. Koira's campaigns reach past customers on Grow. More on Koira for tile installers and what each plan includes.

Getting more calls to answer

Answering well only matters if the phone rings. For the other half of the job, read SEO for tile installers, the tile marketing guide and tile leads, owned and rented.

Questions contractors ask

Do tile installers need an answering service?

If calls go to voicemail while you set tile and you call back that night, yes. Text-back alone keeps many of those callers from moving on.

Can an AI receptionist price tile work?

Koira prices only from your own list, such as a backsplash, and sends showers and custom work to you as a question.

What does a tile answering service cost?

See the table above for published plans from live and AI services and Koira's Grow plan, with the same columns for each.

Does Koira charge per tile installer?

No. Koira has no per-person fee. The price is the same with one person or fifteen.

Sources

See what is costing you jobs.

Your free AI report, in about a minute.

We know what works. Leave it to Koira.

☼⚙
Standard⚡ Turbo
● Koira did it● You by hand
Today $9,300$8,100 / $1,200
This week $25,050$18,570 / $6,480
This month $69,300$46,150 / $23,150
Money, just now
Reminded Sean Love, $1,850. Polite reminder with the pay link.
Bids, 9:44 am
Nudged Dana on the kitchen bid. Day 3 follow up. She opened it at 9:12.
Convos, 9:41 am
Texted back a missed call. Walk through booked Thu 10:00.
Tile Answering Service: Book Jobs With Thinset on Your Hands | Koira