Google review reply generator

Pick the stars, what the customer liked or what went wrong, and the job. Get three short replies to copy, written the way Google's own tips suggest, with nothing sent anywhere.

3 repliesFor every star rating

TemplatesNo AI, nothing sent

FreeNo email, no sign-up

Thank them, briefly

3 replies

Pick one, change a word or two so it sounds like you, and paste it under the review. Each one updates as you type.

ShortGoogle asks for short and simple

No offersNot promotional

PrivateNo customer details

Your replies

Warm and personal
181 characters
Hi, thank you for trusting us. Thank you for mentioning showing up on time and the quality of the work. We are glad it went well and we are here whenever you need us again. our team
Short
110 characters
Hi, thanks for the kind words. We will pass along what you said about showing up on time to the crew. our team
Mentions the job
201 characters
Hi, it was a pleasure working with you. Showing up on time and the quality of the work are what we aim for on every job, so it is good to hear it came through. Thank you for choosing our team. our team

These follow Google's own tips for replies: polite, short, specific and not promotional, and never sharing a reviewer's private details (Google's tips). Koira drafts a reply to every new review for you to tap and send: see how reviews work in Koira.

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Key takeaways

Reply to every review, briefly. Google's tips say keep it short and simple, professional and polite.
Name the job or the town when you can. It reads well to the next customer and shows you remember.
For a bad review: apologize where it fits, never share the customer's details, and offer to talk privately.

Why reply to every review

Your replies are public, and people choosing a contractor read them. A reply to a five-star review shows you notice; a calm reply to a one-star review often does more for the next customer than the review itself does against you. Google notifies the reviewer when you reply, and the customer can still change their review afterward.

You must verify your business before you can reply to reviews. Replies appear as the business, and your personal name is not shown. Google reviews your reply before it posts. Its help page says that usually takes up to 10 minutes, and sometimes up to 30 days.

What Google says a good reply looks like

Google's own tips for replies: be professional and polite, keep it short and simple, and be conversational, not promotional. Google advises against using review replies to offer deals or promotions.

For negative reviews, Google says never share a reviewer's private information, apologize when appropriate and invite them to contact you privately if the situation is complex. The generator builds every reply to those rules: a short thank you or apology, one specific detail, an offer to talk privately when something went wrong, and a sign-off from a real person.

Do	Do not
Use their first name, as shown on the review	Repeat their address, phone or job details they did not share
Mention the job or the town	Offer a discount or deal in the reply
Apologize when you got it wrong	Argue the facts in public
Give your own business line for follow-up	Ask them to change or remove the review in return for anything

On that last line: Google says offering incentives, like free or discounted goods or services, in exchange for reviews is strictly prohibited.

Replying to five-star and four-star reviews

Keep it short. Thank them, mention one thing they liked or the job you did, and sign it. If it is four stars, a single line inviting them to say what would have made it five shows you care without sounding hurt.

Vary the wording. Google's tips suggest focusing on reviews where you can add something, rather than sending the same thank you to everyone. The generator gives three versions so your replies do not all read alike.

Replying to one-star, two-star and three-star reviews

Wait an hour if you are angry. The reply is permanent; the urge is not.
Apologize for what you can, plainly, without excuses.
Say what you will do, in one sentence.
Take it offline with your business number or email. Never the customer's.
Fix it, then let them decide whether to update the review. Google notifies the reviewer when you reply.

If a review breaks Google's content policies, for example it is fake or abusive, you can report it instead of arguing in public. Google's help page on managing reviews explains how.

Let Koira draft them

Koira texts every customer the review ask an hour after the invoice is paid, with your Google link, and drafts a reply to each review as it comes in. You tap send, or Turbo sends it on Grow. A bad review always lands on your Needs you list with a drafted reply, even on Turbo, so you decide what goes out. See reviews and the free Google review link generator.

Last checked October 9, 2026.

FAQ

How do I reply to a Google review?

On your Business Profile, choose Read reviews, then Reply next to the review, write your reply and post it. You must verify your business first.

How long does it take for a reply to show up?

Google reviews replies before posting. Its help page says that usually takes up to 10 minutes and sometimes up to 30 days.

What should I say to a bad review?

Apologize for what you can, say what you will do, and offer your own phone or email to sort it out privately. Do not argue or share the customer's details.

Can I offer a discount if they change a bad review?

No. Google says offering incentives in exchange for posting, changing or removing reviews is strictly prohibited.

Does this tool use AI?

No. It fills templates with what you type, in your browser. Nothing is sent or saved.

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