- One message per flyer: what you do, for whom, and how to reach you. The phone number should be the biggest thing after the headline.
- An offer gives people a reason to call now. Only print an offer you will honor, with any limits written on it.
- Flyers go on doors, counters and boards, never in mailboxes. To reach mailboxes, mail a postcard.
How to make a flyer for your business
- Pick your trade. The headline, the line under it, six services and two colors fill in. They are a starting point; change every word if you want.
- Add your details. Business name, phone, website, and an optional short line under your name, like your town. A website adds a QR code that opens it.
- Add your logo. A PNG with a clear background sits best in the colored band. The logo is read by your browser and is not uploaded.
- Choose a photo. Pick one from the koira.ai photo library, upload one of your own jobs, or go without. A real photo of your own work does more than any stock photo.
- Write your offer. Leave it empty and the offer box is left off. Keep it to one sentence the customer can act on.
- Print it or save it. Print or save as PDF opens your browser's print window at letter size. Download PNG gives a 300 pixels per inch file a print shop can use, with the bleed added if they ask for it.
Want a door hanger instead? Switch the format at the top of the tool, or open the door hanger maker. Both use the same details.
What to put on a contractor flyer
A flyer gets a few seconds of attention on a door or a counter. Everything on it should answer one of three questions: what do you do, is it for me, and how do I reach you.
| Part | What works | What to skip |
|---|---|---|
| Headline | The problem you solve, in the words a homeowner uses | Your company name as the headline |
| Line under it | Who it is for and where you work | Slogans that could fit any business |
| Services | Four to six jobs people actually call for | Every service you have ever done |
| Offer | One clear reason to call this week, with its limits | Fine print the customer has to decode |
| Contact | Phone first and large, then website and QR code | Three phone numbers and an email address |
| Photo | A real job of yours, well lit | A blurry phone photo or a cartoon |
The words on the flyer should match what the customer finds when they look you up. If your website and Google profile say the same thing as the flyer, the call is an easy next step.
Flyer offers that do not cost you the job
The tool never fills in an offer for you, because only you know what you can afford to give. Ideas that work for many trades:
- A neighbor offer for homes on the street where you are already working. It costs you less, because there is no extra drive.
- A first visit price for recurring work like cleaning, lawn care or pest control, where the customer is worth more over a season than on one visit.
- A bundle, like a driveway with a house wash, or gutters with a roof check.
- A sign-up window before your busy season, so the calendar fills before the rush.
Write the limit on the flyer: which service, until when, and for whom. Run the numbers before you print: the profit margin calculator shows what a discount does to what you keep.
Printing your flyer at home or at a print shop
| Home or office printer | Print shop | |
|---|---|---|
| File | Print or save as PDF from the tool | Download PNG with the bleed turned on |
| Size | 8.5 x 11 in, US letter | 8.5 x 11 in trim, plus 0.125 in bleed on each side |
| Edges | Most printers leave a thin white edge | Color runs to the edge after trimming |
| Paper | Heavier paper holds up better outdoors | Ask for a heavier stock for doors and boards |
The tool keeps your words well inside the edge, so a home printer that cannot print to the edge only trims the colored bands. GotPrint lists 8.5 x 11 in among its most popular flyer sizes and asks for a 0.125 in bleed on print files; check the template of the shop you use.
Where to put flyers, and where not to
- On the doors of the homes around a job you just finished. The neighbors have seen your truck all day.
- On community boards at hardware stores, coffee shops and libraries, with permission.
- On the counter of businesses that send you work, like a supply house or a real estate office.
- In the bag or on the counter at the end of every job, for the customer to pass on.
Do not put flyers or door hangers in mailboxes. Federal law (18 U.S.C. 1725) fines anyone who puts mailable matter with no postage paid in a mailbox. Hang them on the door, hand them over, or send them as postcards through the mail.
Some towns and neighborhood associations have rules on handing out flyers. Check with your town before a big drop, and skip any home with a no soliciting sign.
What to do when the phone rings
A flyer only works if the call is answered. A caller who gets voicemail can just as easily call the next name on the board. The free missed call calculator shows what unanswered calls cost a trade business.
Koira's AI receptionist answers the calls you cannot pick up, estimates go out from the same app, and after each job Koira mails postcards to the homes around it, so you do not have to walk the street with a stack of flyers. The Office plan is free; the receptionist is on Grow. See pricing.
Last checked October 9, 2026.