Gutter maintenance plans

Three tiers to offer, what each one includes, what they come to with sourced numbers, the terms to write down and what to say at the door.

3 tiersBasic to premium
About $37 a monthSpring and fall tier, example
Front OfficePlans in Koira
Two is a spring cooling check and a fall heating check.
hrs
hrs
$/hr
Example: the $29.33 median HVAC wage (BLS, May 2025) plus 7.65% payroll taxes is $31.57; add workers' comp and benefits for yours.
$
%
$
From your own job history. Put 0 if you do not offer a repair discount.
%
%
hrs
Billable hours, not paid hours. The labor rate calculator works this out.
Plan price per member
$320 a year
$26.67 a month, 2 visits
$207Your cost per member
428Members one tech can serve
377Members to pay one tech's year
Free. Your numbers become an estimate you can send from your phone.

How we got this

  1. Labor per visit(1.25 on site + 0.5 driving) × $32.00 = $56.00
  2. Cost per visit$56.00 + $25.00 parts = $81.00
  3. Repair discount15% off $300 of repairs = $45.00The discount is money you give up on work you would have sold anyway, so it is a cost of the plan.
  4. Cost per member a year2 × $81.00 + $45.00 = $207.00
  5. Price$207.00 ÷ (1 − 15% overhead − 20% profit) = $318.46, quoted as $320
  6. Members one tech can serve1,500 hrs ÷ 3.5 hrs per member = 428
  7. Members whose fees pay a tech$66,560 tech cost ÷ $177.00 left for labor per member = 377A full year of a tech is 2,080 paid hours × $32.00. Repairs and installs sold on plan visits come on top.
Per member, per yearAmountShare of price
Labor (2 visits)$112.0035%
Parts and supplies$50.0015.6%
Repair discount given$45.0014.1%
Overhead share$48.0015%
Profit$65.0020.3%
Plan price$320100%

Sources: ENERGY STAR, maintenance checklist; BLS Occupational Employment and Wage Statistics, May 2025 national data, SOC 49-9021 HVAC mechanics and installers; IRS Topic 751, Social Security and Medicare withholding rates. Checked 2026-10-08.

Why gutter plans work

A gutter plan books the fall cleaning before the leaves drop, adds a spring visit for homes under trees, and turns a once-a-year call into a customer for good.

Gutter cleaning is the easiest service to forget until water is pouring over the edge. A plan puts it on the calendar every year at the right time, and the visit is where you sell guards, repairs and downspout extensions.

Three tiers to offer

Three tiers give the customer a choice that is not yes or no.

TierWhat it includesExample priceBilled monthly
FallOne cleaning after the leaves drop; Downspouts checked and flushed$165 to $275, typical $220 a yearAbout $18 a month, typical
Spring and fallTwo cleanings a year; Downspouts flushed; Photos before and after$330 to $550, typical $440 a yearAbout $37 a month, typical
Spring and fall plusTwo cleanings a year; Downspouts flushed; Minor repairs and resealing included; Priority booking after storms$430 to $800, typical $615 a yearAbout $51 a month, typical

From the gutter cleaning cost calculator's sourced bands for an example one-story, 2,000 sq ft home with about 200 ft of gutter: $1 to $1, typical $1 a foot, which comes to $165 to $275, typical $220 a cleaning, and minor repairs $100 to $250, typical $175.

What to put in the plan terms

Write the terms down before the first customer signs, and use the same words on your site, the estimate and the invoice:

  • Number of stories and feet of gutter covered
  • What counts as a minor repair
  • Roof access rules
  • Billing and renewal
  • Cancellation

For the visit itself, use our printable gutter cleaning checklist so every visit covers the same items.

A sales script that does not sound like one

The best moment to offer a plan is right after a good visit, while the customer is looking at the work. Here is how it can go:

  • You: Your gutters are clear and the downspouts are running. With those trees, they will be full again by next fall.
  • Customer: I always forget until it overflows.
  • You: That is why most of our customers are on the plan. We come in spring and fall, flush the downspouts and send you photos. You do not have to call.
  • Customer: Okay, let us do that.
  • You: I will add it to today's invoice and book the spring visit now.

Say the price as a monthly amount, and offer to add it to today's invoice. Then stop talking.

Price your own plan

The examples above are national numbers. Your plan price should come from your own labor, drive time, parts and overhead. The calculator above does that math for any trade: visits, hours, parts, the member discount and your margin. For the per-visit prices, the gutter cleaning cost calculator has the sourced ranges.

Launch this plan in Koira

Maintenance plans are part of Koira's Front Office plan, $499 a month flat. Koira offers the plan on your site, on the estimate and on the invoice, bills the card on file monthly or yearly, and books each visit when it comes due, so plan visits land on your day with everything else. See how maintenance plans work in Koira, or start on Front Office.

On the free Office plan you can still sell the visits one at a time with estimates and invoices.

Sources

Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.

FAQ

What should a gutter maintenance plan include?

Most plans list the visits, what each visit covers and a member perk. The three tiers here start with one cleaning after the leaves drop and go up to priority booking after storms.

How much should a gutter plan cost?

With the example numbers on this page, the spring and fall tier comes to $330 to $550, typical $440 a year. Price your own from your labor, drive time and parts with the calculator.

When should I offer the plan?

Right after a good visit, while the customer is looking at the work, and again on the invoice.

Can Koira run the plan for me?

Yes, on the Front Office plan: Koira offers the plan, bills the card on file and books each visit when it is due.

We know what works. Leave it to Koira.

☼⚙
Standard⚡ Turbo
● Koira did it● You by hand
Today $9,300$8,100 / $1,200
This week $25,050$18,570 / $6,480
This month $69,300$46,150 / $23,150
Money, just now
Reminded Sean Love, $1,850. Polite reminder with the pay link.
Bids, 9:44 am
Nudged Dana on the kitchen bid. Day 3 follow up. She opened it at 9:12.
Convos, 9:41 am
Texted back a missed call. Walk through booked Thu 10:00.
Gutter Maintenance Plans: Tiers, Prices and a Sales Script | Koira