- Lawn care is won street by street. A tight route of neighbors beats customers spread across town.
- Say how often you mow and what comes with it: edging, trimming and blowing off the drive.
- Hand out flyers before the season starts, when people are deciding who will cut the grass this year.
What to put on a lawn care flyer
A lawn care flyer is read by someone looking out at an overgrown yard. Tell them how often you come, what is included, and what else you do through the season.
| Put on it | Why |
|---|---|
| Weekly or every other week mowing | The first thing people want to know |
| Edging, trimming and blowing included | Shows the finish they are paying for |
| Spring and fall cleanups, leaves, aeration | Season work that fills the slow weeks |
| Fertilizing and weed control | Rules on applying them differ by state, so only list it if you are allowed to |
| A photo of a striped, edged lawn | It sells the result in one look |
Lawn care flyer headline ideas
The tool starts with one of these. Swap in another, or write your own in the words your customers use.
- Your lawn, mowed and edged every week
- Get your Saturdays back
- Spring cleanup spots are filling
- Mowing for the homes on your street
- Leaves gone before the first frost
For the offer line, the tool suggests a first cut price, a season sign-up deal or a neighbor discount. It never fills in a number for you: only print an offer you will honor, with its limits.
When and where to hand out lawn care flyers
The best time for lawn flyers is just before the grass starts growing, when people pick who will mow for the year. A second round before fall cleanups catches the yards that were neglected all summer.
- Every door on the streets where you already mow. Each new yard there costs you almost no drive time.
- Yards that are clearly overgrown, where the owner may be away, busy or between services.
- New homes and new move ins, where the owner has no lawn service yet.
- Community boards at garden centers and hardware stores.
Do not put flyers or door hangers in mailboxes. Federal law (18 U.S.C. 1725) fines anyone who puts mailable matter with no postage paid in a mailbox. Hang them on the door, hand them over, or send them as postcards through the mail.
Flyer or door hanger
Door hangers are the classic lawn care handout: you are already on the street with the mower, and a hanger on the knob of every house you can see from the yard you just cut is the cheapest marketing a lawn business has. Use the full flyer for boards and for the season sign-up push.
The same details make both: switch the format at the top of the tool, or open the door hanger maker.
Print it, save a PDF or send it to a print shop
Print or save as PDF opens your browser's print window at the right page size. Download PNG gives a file at 300 pixels per inch; turn on the 0.125 in bleed if a print shop asks for it. For door hangers printed at home, two fit side by side on a letter sheet.
More ideas for marketing a lawn care business are in the lawn care marketing guide, and the lawn care page shows how Koira answers the calls a flyer brings in and mails neighbor postcards after each job.
Last checked October 9, 2026. More for your trade: how trades run on Koira.