Price increase letter templates

Raise prices without losing the customers you want to keep: give notice, say why in one line, say what does not change, and thank them.

3 versionsletter, text, email

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Letter or email

Letter with subject line

Subject: A change to our prices starting [Start date]

Dear [Customer name], Thank you for trusting [Your business] with your [Service]. I am writing to let you know that starting [Start date], the price for [Service] will change from [Old price] to [New price]. [One-line reason, for example: Our costs for fuel, materials and insurance have gone up, and we want to keep paying a good crew and doing the work the right way.] What does not change: [What stays the same, for example: the same crew, the same schedule, and the same guarantee on our work]. If you have any questions, call me at [Your phone] or reply to this letter. Thank you for being a customer, [Your name] [Your business]

Short text

Text

Hi [Customer name], [Your name] from [Your business]. A heads-up that from [Start date] your [Service] will be [New price] a visit. Same crew, same schedule. Thank you for being with us. Questions? Reply here.

Maintenance plan renewal

Email with subject line

Subject: Your [Plan name] renewal

Hi [Customer name], Your [Plan name] renews on [Renewal date]. The new price for the year is [New price], which still includes [What is included]. No action is needed to keep your plan. If you would like to change or cancel it before it renews, reply to this email or call [Your phone]. Thank you, [Your business]

When to send a price increase letter

Give notice before the new price applies: a month or a full billing cycle is common, and longer for annual plans. Many service businesses review prices once a year at the same time, which customers come to expect. New customers can get the new price right away; the letter is for the people already on your books.

How to make it yours

Lead with thanks, then the change. Do not bury the number.
One line of why is enough. Long explanations read as apologies.
Say what stays the same. The crew, the schedule, the guarantee.
Check your contracts. If a customer signed a price for a term, honor it until the term ends.
Expect a few to leave. Usually the customers who leave over a fair increase are the ones the old price was losing money on.

Send it automatically: Email and text campaigns

Koira texts and emails the people you have already worked for, in your name, so a notice like this reaches every recurring customer at once. Prices on new estimates come from your own price list: change a price once and every new estimate uses it. For recurring work, maintenance plans are billed and booked by Koira.

Koira's free Office plan includes estimates, invoices and card payments. See pricing for what each plan sends for you.

Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.

FAQ

How much notice should I give before raising prices?

At least one billing cycle, often a month, and longer for annual plans. Honor any price a customer signed for a set term.

Should I explain why prices are going up?

In one line. Rising costs for materials, fuel, insurance or wages are reasons customers understand.

Will I lose customers if I raise prices?

Some may leave. Notice, a plain reason and the same good service keep most of them.

How often should a service business raise prices?

Many review prices once a year, at the same time each year, so customers expect it.

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