Kitchen hood cleaning marketing: 20 ideas for more restaurants on your schedule

This is our ranking for hood cleaners, from the cheapest booked job to the dearest, based on how each channel charges and how hood cleaning customers hire. It is not a survey and it has no made-up percentages. Check it against your own books with the cost per lead calculator.

Owned channels compound. A review from March still sells in October. A paid lead from March is gone the day you stop paying. For hood cleaners, the phone sits near the top because a hood that has to be cleaned before an inspection is the call that cannot wait.

For hood cleaners the year turns on the weeks before inspections and the start of the busy dining seasons, and it goes quiet in the last weeks of December. Move these rows earlier or later to match your region.

Send early. The note that arrives before the weeks before inspections and the start of the busy dining seasons fills the calendar; the one that arrives during it just rings a phone you cannot pick up.

Each idea below is something a hood cleaning company can do by hand. Next to each one is the Koira feature that does it for you, so you can see what is included and what is not.

Get found

• 1. A page for every town you work. People search "hood cleaner near me" and the town name, and a page about your work there matches that search. Koira's SEO builds a page per town and per service, written from the jobs you did there.
• 2. Give rooftop grease containment its own page. Each service is its own search for hood cleaning customers. One page that lists everything, from kitchen exhaust hood cleaning to fan belt and hinge service, matches none of them well. Koira's site adds a page for each service you sell.
• 3. Turn one job a month into a post. Before and after photos of your fan belt and hinge service, the town and what you did give search engines something new and give the next buyer proof. A post a month goes up on your Koira site, written from your job photos.
• 4. Keep your hours and services the same on Google and Bing. A wrong number or old hours on a listing costs you the call from someone ready to book a single-hood cleaning for a small cafe. Change your hours once and Koira updates Google and Bing to match (listings).
• 5. Put a price for a single-hood cleaning for a small cafe on your site. Most people want a number before they call, and a single-hood cleaning for a small cafe is simple enough to price without a visit. Instant quotes answer from your price list and book the job on the same page.
• 6. See how you look next to other hood cleaners nearby. Search "hood cleaner near me" the way a customer would, from a phone, in a town two over. Run the free AI report to see what a customer sees.

Win the call and the bid

• 7. Never let a missed call sit. When the call is about a hood that has to be cleaned before an inspection, a voicemail greeting loses the job. The receptionist replies within about a minute and books the job straight onto your day.
• 8. Offer three times by text. Phone tag is where hood cleaning jobs go quiet. With booking by text, the customer replies with a time and the visit lands on your day.
• 9. Nudge open estimates twice, then stop. Big tickets like a multi-location restaurant contract take time to decide, and a quiet hood cleaning estimate is usually a forgotten one, not a no. Koira's follow-ups go out on day two and day four, never in quiet hours.
• 10. Give three options on every quote. Choices make it easier to say yes on duct and exhaust fan cleaning, and many buyers pick the middle. With Koira estimates, the customer picks an option, signs and pays the deposit from their phone.

Bring them back

• 11. Ask every customer for a Google review, the same day. Customers who just paid for a single-hood cleaning for a small cafe or a multi-location restaurant contract are as happy as they will ever be. Koira texts the ask with your Google link one hour after payment, every time (reviews). Google does not allow offering anything in return, so it never does.
• 12. Answer each review with a detail from the job. A reply that mentions duct and exhaust fan cleaning and the town reads well to the next person comparing hood cleaners. Koira drafts each reply for you to tap and send; the free review reply generator writes one from a template if you want to do it by hand.
• 13. Mail the street after every job. Your van behind a restaurant after closing, which the kitchens next door notice. The homes nearby already noticed your truck. Koira picks the homes most likely to hire you, prints a card with the photo from the job and mails it the next morning (neighbor postcards).
• 14. Remind last year's customers before the weeks before inspections and the start of the busy dining seasons. People who hired you for kitchen exhaust hood cleaning once are the easiest booking you will get, if they hear from you before they start looking. Koira's seasonal campaigns are written from your services and past jobs.
• 15. Sell cleanings on a set schedule on the first visit. A plan turns one visit into steady work and makes you the first call when a multi-location restaurant contract comes up. Front Office adds maintenance plans billed on the card on file.
• 16. Give happy customers a link to share. Word of mouth works better when someone asks, right after the duct and exhaust fan cleaning went well and the invoice is paid. Koira asks after a paid job and a good review and gives the customer a link to share; you set the thank-you (referrals).

Grow past one-off jobs

• 17. Trade referrals with fire suppression companies, restaurant equipment techs, property managers and insurance agents. They meet people who need hood cleaning before you do, and you meet people who need them. Keep a short list of who sends what; Koira shows referred jobs in what it brought in (reporting).
• 18. Introduce yourself to restaurants. Restaurants, school and hospital kitchens and property managers hire again and again, so one yes is worth many one-time jobs. Front Office's commercial outreach finds the buyers near you and writes to them.
• 19. Plan for the last weeks of December while you are still busy. The quiet stretch is when restaurants and old quotes for a multi-location restaurant contract finally get your attention, so set it up ahead of time. Koira can run a campaign for the next season while you work through old quotes.
• 20. Track jobs won by source. Busy is not the same as profitable. A hood cleaning company needs to know what each booked job cost to win. Koira's reporting shows dollars paid on jobs Koira touched first, next to what Koira cost.

Skip the rule-of-thumb percentages. Work back from the jobs you want, such as a month's worth of kitchen exhaust hood cleaning, what each leaves you and your close rate. The free marketing budget planner turns those into a monthly budget, and the cost per lead calculator shows what a booked job really costs from each source.

Then track three numbers every month: leads by source, jobs won by source and what each source cost. A channel that brings plenty of calls about a single-hood cleaning for a small cafe but few booked jobs like a multi-location restaurant contract may look busy and still lose money. For hood cleaners, also count missed calls: the free missed call calculator puts a number on what a hood that has to be cleaned before an inspection going to voicemail costs.

Some channels keep working after you stop paying: your Google profile and reviews, your site, your past customer list, the neighbors who got a card and the fire suppression companies who send you work. Others stop the day the card is declined: per-lead platforms, paid listings and ad budgets.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. Google counts a missed call during your business hours as a charged lead if the caller stays on the line for more than 20 seconds. Neither is a reason to avoid paid leads, but both are reasons to build the owned channels first. See hood cleaning leads: where to buy them and how to need fewer for each platform's own rules.

You can do all of this yourself. If you would rather not, Koira's free Office plan covers the site with Book online and Get a price, matching listings, review asks, estimates and invoices for a hood cleaning company. Neighbor postcards are one flat price per card on every plan.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Grow adds the receptionist and text-back on a Koira number, campaigns, referrals and bid follow-ups. Koira Front Office is $499 a month flat, with usage included. It adds commercial outreach and maintenance plans. There is no per-person fee: one person or fifteen pay the same. See pricing, or how a hood cleaning company runs on Koira.