Duct and dryer vent cleaning marketing: 20 ideas for honest prices and repeat work

We ranked these for duct cleaners by what a booked job usually costs through each one: channels you own first, rented ones last. There are no invented percentages here, so test the order with your own numbers in the cost per lead calculator.

The pattern is the same in most trades: the channels you own get cheaper every month you keep them up, and the ones you rent cost the same on the last day as the first. For duct cleaners, past customers sit near the top because a yearly dryer vent cleaning brings people back without new ad spend.

For duct cleaners the year turns on spring allergy season and the fall before the heat comes on, and it goes quiet in midsummer. Move these rows earlier or later to match your region.

Send early. The note that arrives before spring allergy season and the fall before the heat comes on fills the calendar; the one that arrives during it just rings a phone you cannot pick up.

Every idea here works without software. Each also names the Koira feature that handles it, if you would rather spend the time on air duct cleaning.

Get found

• 1. A page for every town you work. People search "duct cleaner near me" and the town name, and a page about your work there matches that search. Koira writes a page for each town and service from your business (contractor SEO).
• 2. Give furnace and return cleaning its own page. Each service is its own search for duct and dryer vent cleaning customers. One page that lists everything, from air duct cleaning to bird nest and debris removal from vents, matches none of them well. The Koira website is built from your services, so each one gets its own page.
• 3. Turn one job a month into a post. Before and after photos of your bird nest and debris removal from vents, the town and what you did give search engines something new and give the next buyer proof. A post a month goes up on your Koira site, written from your job photos.
• 4. Keep your hours and services the same on Google and Bing. A wrong number or old hours on a listing costs you the call from someone ready to book a dryer vent cleaning. Koira keeps Google and Bing listings in step with your site (listings).
• 5. Put a price for a dryer vent cleaning on your site. Most people want a number before they call, and a dryer vent cleaning is simple enough to price without a visit. Koira's Get a price button answers from your own price list, day or night, and never invents a number.
• 6. See how you look next to other duct cleaners nearby. Search "duct cleaner near me" the way a customer would, from a phone, in a town two over. The free AI report takes about a minute and shows where you are losing calls.

Win the call and the bid

• 7. Answer requests while the customer is still deciding. Your customers are homeowners after a remodel, a move or a bad allergy season, and people whose dryer takes forever, who are wary of bait prices and want the full price up front. The first clear reply often wins. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times.
• 8. Offer three times by text. Phone tag is where duct and dryer vent cleaning jobs go quiet. With booking by text, the customer replies with a time and the visit lands on your day.
• 9. Nudge open estimates twice, then stop. Big tickets like a whole house of ducts with the furnace and dryer vent take time to decide, and a quiet duct and dryer vent cleaning estimate is usually a forgotten one, not a no. Koira's follow-ups go out on day two and day four, never in quiet hours.
• 10. Give three options on every quote. Choices make it easier to say yes on dryer vent cleaning, and many buyers pick the middle. Koira builds the three options from your price list (estimates).

Bring them back

• 11. Ask every customer for a Google review, the same day. Customers who just paid for a dryer vent cleaning or a whole house of ducts with the furnace and dryer vent are as happy as they will ever be. Koira texts the ask with your Google link one hour after payment, every time (reviews). Google does not allow offering anything in return, so it never does.
• 12. Answer each review with a detail from the job. A reply that mentions dryer vent cleaning and the town reads well to the next person comparing duct cleaners. Koira drafts replies as reviews come in (reviews); bad ones always come to you first.
• 13. Mail the street after every job. A truck with a big hose running to the front door, which neighbors notice and ask about. The homes nearby already noticed your truck. With neighbor postcards, Koira chooses the likely homes, skips renters and mails a card with your job photo the next day.
• 14. Remind last year's customers before spring allergy season and the fall before the heat comes on. People who hired you for air duct cleaning once are the easiest booking you will get, if they hear from you before they start looking. On Grow, campaigns go out in your name to customers who opted in; a YES books the job.
• 15. Sell a yearly dryer vent cleaning on the first visit. A plan turns one visit into steady work and makes you the first call when a whole house of ducts with the furnace and dryer vent comes up. Koira sells maintenance plans on your site and invoices, bills the card on file and books visits when they come due (Front Office).
• 16. Give happy customers a link to share. Word of mouth works better when someone asks, right after the dryer vent cleaning went well and the invoice is paid. Referrals on Grow track who sent whom and what each job was worth.

Grow past one-off jobs

• 17. Trade referrals with HVAC companies, realtors, home inspectors and house cleaners. They meet people who need duct and dryer vent cleaning before you do, and you meet people who need them. Track the jobs each partner sends with Koira reporting.
• 18. Introduce yourself to property managers. Property managers, apartment complexes and small offices hire again and again, so one yes is worth many one-time jobs. Front Office's commercial outreach finds the buyers near you and writes to them.
• 19. Plan for midsummer while you are still busy. The quiet stretch is when property managers and old quotes for a whole house of ducts with the furnace and dryer vent finally get your attention, so set it up ahead of time. Set up the off-season run once: commercial outreach, quote follow-ups and a campaign for the next busy stretch.
• 20. Track jobs won by source. Busy is not the same as profitable. A duct cleaning company needs to know what each booked job cost to win. Koira's reporting shows dollars paid on jobs Koira touched first, next to what Koira cost.

Skip the rule-of-thumb percentages. Work back from the jobs you want, such as a month's worth of air duct cleaning, what each leaves you and your close rate. The free marketing budget planner turns those into a monthly budget, and the cost per lead calculator shows what a booked job really costs from each source.

Then track three numbers every month: leads by source, jobs won by source and what each source cost. A channel that brings plenty of calls about a dryer vent cleaning but few booked jobs like a whole house of ducts with the furnace and dryer vent may look busy and still lose money. Count slow replies too: the free missed call calculator shows what calls that never got answered are worth with your own numbers.

Some channels keep working after you stop paying: your Google profile and reviews, your site, your past customer list, the neighbors who got a card and the HVAC companies who send you work. Others stop the day the card is declined: per-lead platforms, paid listings and ad budgets.

In its 2025 annual report, Angi describes lead fees as owed for each consumer match, regardless of whether the pro ultimately provides the service. Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Neither is a reason to avoid paid leads, but both are reasons to build the owned channels first. See duct and dryer vent cleaning leads: where to buy them and how to need fewer for each platform's own rules.

You can do all of this yourself. If you would rather not, Koira's free Office plan covers the site with Book online and Get a price, matching listings, review asks, estimates and invoices for a duct cleaning company. Neighbor postcards are one flat price per card on every plan.

Koira Grow is $249 a month plus usage at cost: texts, call minutes and emails with nothing added. Grow adds the receptionist and text-back on a Koira number, campaigns, referrals and bid follow-ups. Koira Front Office is $499 a month flat, with usage included. It adds commercial outreach and maintenance plans. Koira has no per-person fee: the same price with one person or fifteen. See pricing, or how a duct cleaning company runs on Koira.