Every duct and dryer vent cleaning business needs a steady flow of new customers. Some of that flow can be bought by the lead, from Google, Angi, Thumbtack and others. Some of it you can build so it keeps coming without a fee per job: reviews, your own site, the neighbors of every job and the people who refer you. This page sorts the two for duct and dryer vent cleaning, using each platform's own pages for the rules.
- Air Duct and Dryer Vent Cleaning is not named on Google's Local Services list as we read it.
- Shared lead sites charge for the introduction, not the job. Measure them by cost per duct and dryer vent cleaning job won.
- Buyers compare duct cleaners, and the first clear reply wins most shared leads.
- Owned leads, like reviews, a price on your site and cards to the neighbors, keep working after you stop paying.
Where duct and dryer vent cleaning leads come from
Each row is a place duct and dryer vent cleaning leads come from, how it charges and our read on the fit for duct cleaners.
| Source | Own or rent | How you pay | Fit for duct cleaners |
|---|---|---|---|
| Google Business Profile and reviews | Own | Free | Where most people looking for duct and dryer vent cleaning start. Reviews that mention air duct cleaning and the town do the selling. |
| Your own site with a price | Own | Free on a Koira address | A Get a price button answers the first question about a dryer vent cleaning at any hour. |
| Past customers and referrals | Own | A text, an email, a thank-you | A yearly dryer vent cleaning brings people back with no lead fee at all. |
| Neighbor postcards | Own | Per card | A truck with a big hose running to the front door, which neighbors notice and ask about. The homes nearby get a card with that photo the next day. |
| Google Local Services Ads | Rent | Per lead | Air Duct and Dryer Vent Cleaning is not named on Google's eligible list as we read it. |
| Angi and HomeAdvisor | Rent | Per match, win or lose | Small tickets like a dryer vent cleaning leave little room for fees on leads you do not win. |
| Thumbtack and Bark | Rent | Budget or credits | Customers often contact several duct cleaners. The first clear price wins most of them. |
| Writing to commercial buyers | Own | Time, or Koira Front Office | One contract with property managers can replace dozens of one-time leads. |
All lead sources compared lists each platform's published prices next to Koira's, with the same columns.
Google Local Services Ads for duct cleaners
Air Duct and Dryer Vent Cleaning is not named on Google's list of Local Services categories as we read it on Google's own pages. Check the list for the category closest to your work before you plan on it. If none fits your air duct cleaning, the money is better spent on what Google ranks for free. Google's help page on local ranking says local results are mainly based on relevance, distance and prominence (it also calls the last one popularity): how well your profile matches the search, how far you are from the searcher and how well known your business is.
See how Local Services Ads work in case your category is added, and SEO for duct cleaners for the free side of Google.
When duct and dryer vent cleaning leads come in
Lead volume follows the season. For duct cleaners it peaks around spring allergy season and the fall before the heat comes on and drops in midsummer, which changes what a paid lead is worth from month to month.
| Month | Pace | What customers want |
|---|---|---|
| February | Get ready | Spring cleaning bookings |
| March | Busy | Allergy season |
| April | Busy | Spring cleaning |
| September | Get ready | Before the heat comes on |
| October | Busy | Fall cleanings and dryer vents |
Expect homeowners after a remodel, a move or a bad allergy season, and people whose dryer takes forever, who are wary of bait prices and want the full price up front, along with property managers, apartment complexes and small offices and referrals from HVAC companies, realtors, home inspectors and house cleaners.
Shared lead sites and duct and dryer vent cleaning
In its 2025 annual report, Angi describes lead fees as owed for each consumer match, regardless of whether the pro ultimately provides the service. Bark prices each lead in credits, set by the service, how much the job is worth and how many pros are chasing it locally.
Thumbtack says you control your pricing and budget for leads, and that budget determines how many leads you get. It does not publish lead prices on that page.
Shared leads reward the fastest reply. Your customers are homeowners after a remodel, a move or a bad allergy season, and people whose dryer takes forever, who are wary of bait prices and want the full price up front; reach them while they are still deciding, or the fee buys a conversation someone else already had. Thumbtack vs Angi puts the two biggest side by side.
Cost per lead vs cost per duct and dryer vent cleaning job
Ignore the price per lead for a moment and look at the price per booked job: a month's spend divided by the jobs that source actually produced. Then compare it with what you keep on a dryer vent cleaning or a whole house of ducts with the furnace and dryer vent. If the booked job costs more than it leaves you, the source is losing money however busy it feels.
Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The marketing budget planner works backward from the jobs you want.
Leads you own for duct cleaners
- Reviews. Ask everyone, right after they pay, with a link straight to the review form. Google strictly prohibits offering incentives such as free or discounted goods or services for reviews. Koira's review engine sends the ask and drafts each reply.
- A price on your site. A dryer vent cleaning priced from your own list, day or night, with booking on the same page (instant quotes).
- The street around each job. A truck with a big hose running to the front door, which neighbors notice and ask about. Neighbor postcards go to the likely homes around the job the next morning.
- Referrals. From happy customers and from HVAC companies, realtors, home inspectors and house cleaners (referrals).
- Repeat work. A yearly dryer vent cleaning, reminded before the season and sold on the first visit (campaigns, maintenance plans).
- Commercial buyers. Three short emails to property managers, apartment complexes and small offices near you, then stop (commercial outreach).
Whoever answers first
A customer comparing duct cleaners usually books the first one who replies clearly. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for a dryer vent cleaning or a look at a whole house of ducts with the furnace and dryer vent. Koira Grow is $249 a month plus usage at cost: texts, call minutes and emails with nothing added. See the duct and dryer vent cleaning answering service guide for live and AI options and their published prices.
Sources
- Local Services Help: Getting started with Local Services Ads (United States), checked October 9, 2026
- Local Services Help: How leads work, checked October 9, 2026
- Local Services Help: About ad rankings, checked October 9, 2026
- Local Services Help: Improve your Local Services Ads performance, checked October 9, 2026
- Angi Inc. Form 10-K for fiscal 2025 (SEC EDGAR), checked October 9, 2026
- HomeAdvisor: How it works, checked October 9, 2026
- Thumbtack for pros, checked October 9, 2026
- Bark: pricing for professionals (US), checked October 9, 2026
- Koira: pricing, checked October 9, 2026
- Google Business Profile Help: Tips to get more reviews, checked October 9, 2026
- Google Business Profile Help: Tips to improve your local ranking on Google, checked October 9, 2026
Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.