Roofing company business plan template

A plan built for a roofing company: fall protection, storm and insurance work, crews and equipment, and the roofs a month your goal takes.

12 sectionsIncluding safety and fall protection and storm and insurance work
.docx and PDFOpens in Word and Google Docs
PrivateNothing you type is sent
Business basics
Sets the trade sections and the startup cost lines.
No name yet? Try the free business name generator.
Services, customers and pricing
$
Not sure? The labor rate calculator works it out.
$
How the crew meets fall protection rules.
How storm calls and insurance claims are handled.
Startup costs
Price each line with a local supplier and type what you found. Nothing here is filled in for you.
ItemCost
$
$
$
$
$
$
$
$
Goals
$
weeks
$
Startup costs
$0
0 of 8 lines priced
Add goalJobs a week to reach the goal
Add goalRevenue a month
Add rateBillable hours a week
Kept in this browser only. Nothing you type here is sent to Koira. In the print window, pick Save as PDF to get a file.
Your business name
Business plan · October 9, 2026

1. Executive summary

Your business name is a roofing company.

2. Company description

DetailPlan
Business nameYour business name
OwnerAdd the owner's name
Legal structureNot decided yet
Service areaAdd the towns or area you serve
Start dateAdd the date you plan to open

3. Services

List the services you will offer, one per line.

4. Customers and competition

Who we serve

Describe the customers you will serve.

Competition and how we stand out

Describe who else does this work near you, and why customers will pick you.

5. Pricing

Describe how you set prices.

6. Marketing plan

Describe how customers will find you.

7. Operations

Describe how the work gets done day to day.

8. Safety and fall protection

How the crew meets fall protection rules.

9. Storm and insurance work

How storm calls and insurance claims are handled.

10. Startup costs

Price each item with a local supplier and add the amounts to see the total.

  • Truck and dump trailer
  • Fall protection for each crew member
  • Nail guns and compressor
  • Ladders and roof jacks
  • Business registration and licenses
  • Insurance (first payment)
  • Phone, website and software
  • Marketing to start (cards, signs, truck lettering)

11. Financial goals

Add a first-year revenue goal, your average job and the weeks you will work to see how many jobs a week it takes.

12. Milestones

List the milestones for the first year, one per line.

Made with the free business plan generator at koira.ai/tools/business-plan-generator. The numbers in this plan are the owner's own.

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Key takeaways
  • The template adds safety and fall protection and storm and insurance work to the standard plan sections.
  • Example text fills empty boxes in one tap. Prices, costs and goals stay yours to type.
  • Download a real Word file or print to PDF. Your draft stays in this browser.

Why write a roofing company plan

Roofing jobs are large and so are the risks: insurance, crew safety, and cash tied up in material. A plan puts numbers to each before storm season brings more calls than you can handle, and gives a lender a clear picture of how the work is done.

What goes in a roofing company plan

SectionWhat goes in it
Executive summaryWritten for you from your name, area, services, goal and startup total
Company descriptionName, owner, legal structure, service area, start date
ServicesOne line per service
Customers and competitionWho you serve, who else does the work, why customers pick you
PricingHow you set prices, your hourly rate and average job
Marketing planHow customers find you
OperationsHow the work gets done day to day
Safety and fall protectionHow the crew meets fall protection rules.
Storm and insurance workHow storm calls and insurance claims are handled.
Startup costsEach item you priced, and the total
Financial goalsRevenue goal, and the jobs and hours a week it takes
MilestonesThe steps for the first year

Example text for a roofing company plan

Press "Fill empty boxes with example text" in the generator and it fills these in, ready to edit. They are a starting point in plain words, with no numbers: your prices, costs and goals are yours to type.

Services

  • Roof replacement
  • Roof repair and leak fixes
  • Roof inspections
  • Gutters and exterior add-ons

Customers. Homeowners replacing aging roofs, homeowners with storm damage and an insurance claim, realtors and home inspectors.

Competition. Local roofers, large regional companies, and out-of-town crews after storms. We will compete on measured prices, clear options, and being local after the job.

Pricing. Every roof measured before pricing. Price built from material, labor, tear-off and disposal, permits, overhead and profit. Good, better and best options on every estimate.

Safety and fall protection. OSHA requires fall protection at six feet in construction. Every person on a roof uses a fall arrest system or other protection, and is trained to use it.

Storm and insurance work. After storms we inspect, document with photos, and help the homeowner understand the claim. We follow our state's rules for contractors working on insurance claims.

Startup costs to price

The generator starts the startup cost table with these lines, unpriced. Price each one with a local supplier or dealer and type what you found; the total and the summary update as you go.

  • Truck and dump trailer
  • Fall protection for each crew member
  • Nail guns and compressor
  • Ladders and roof jacks
  • Business registration and licenses
  • Insurance (first payment)
  • Phone, website and software
  • Marketing to start (cards, signs, truck lettering)

Startup costs swing with what you already own and whether you buy new or used, which is why no amounts are filled in. Our guide to starting a roofing company explains what moves each line.

From a yearly goal to a weekly number

The goals section turns one big number into a weekly one, using only what you type:

  • Revenue a month is the first-year goal divided by 12.
  • Jobs a year is the goal divided by your average job, rounded up.
  • Jobs a week is jobs a year divided by the weeks you will work.
  • Billable hours are the goal divided by your hourly rate, a year and a week.

If the jobs a week look impossible for one person, that is the plan doing its job. Raise the average ticket, add a recurring service, or plan a hire. To set the rate itself, use the labor rate calculator; to see how many jobs a month cover your fixed costs, the break-even calculator.

Word, Google Docs and PDF

Download for Word saves a real .docx file built in your browser. It opens in Microsoft Word, Google Docs (upload it to Drive and open it), Apple Pages and LibreOffice, with headings and tables you can edit. Print or save as PDF prints the plan alone, without the page around it; pick Save as PDF in the print window for a file. Your draft is kept in this browser so you can come back to it, and nothing you type is sent to Koira.

Last checked October 9, 2026. More for your trade: how roofers run on Koira.

FAQ

What should a roofing business plan include?

The standard sections plus safety and fall protection, and how storm and insurance claim work is handled.

How do I plan roofing startup costs?

Price the truck, trailer or dumpster account, fall protection, nail guns and ladders, then add insurance quotes, which can be large in roofing.

How many roofs a month do I need?

Enter your revenue goal, average job and working weeks and the plan works out the jobs a week from your numbers.

Can I open the plan in Google Docs?

Yes. Download the .docx, upload it to Google Drive and open it with Google Docs. Headings and tables carry over.

Is my plan saved anywhere?

Only in this browser, so you can come back to it. Nothing you type is sent to Koira.

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Roofing Business Plan Template: Free, for Word or PDF | Koira