Roofing does not run on a steady week. It runs on weather. A hail storm or a hard wind can put more calls on your phone in two days than you get in a normal month, and those calls go to whoever answers first. Then the work comes in long, expensive jobs that homeowners think about for a while before they sign.
So the software question for a small roofer is not really about features. It is about two moments: the storm week, when you cannot answer everyone, and the week after an inspection, when a big number sits on someone's kitchen table. This page looks at what roofing software should do in both, and how the usual names compare.
- A roofing CRM earns its keep in storm weeks, when every unanswered call is a lost inspection.
- A first number measured from above saves ladder trips on jobs that were never going to close.
- Reroofs are easier to sign with options, a deposit and pay over time on the same page.
- A finished roof is the best ad on the street. Your software should help you use it.
The storm week problem
Picture the morning after a storm. You are on a roof tarping a leak. Your phone has eleven missed calls and six texts. Some are emergencies. Some are neighbors of a customer. Some are people who will call three roofers and book whoever calls back first.
Most of those calls do not need you. They need someone to say yes, we can come look, here are three times. They will not wait until you climb down at dark.
That is the first job of roofing software for a small company: answer, find out what the caller needs, and put an inspection on your day in an order you can actually drive. If it can do that while you are on a roof, it has paid for itself before you ever send an estimate.
From inspection to signed reroof
The second moment is slower and costs more money. You did the inspection. The homeowner needs a decision on a number that is larger than almost anything else they buy for the house. Here is where small roofers lose jobs they should win.
- The estimate takes too long. If it goes out three days later, typed at night, the homeowner has already heard from two other roofers.
- There is only one number. One price is a yes or a no. A patch, a section and a full reroof side by side is a choice.
- The yes is not real. A verbal yes with no signature and no deposit can still disappear the next week.
- Nobody follows up. Everyone gets busy and the quote goes quiet.
- The price is the problem. Some people want the full reroof and simply cannot pay it at once.
A roofing CRM should keep each of those from happening without you remembering to do anything.
Measuring before you climb
Not every caller is a real job. Climbing every roof to find out costs hours you do not have in storm season.
Satellite measurement gives you a first number from above, before anyone gets a ladder off the truck. It does not replace walking the roof before the final estimate. It tells a homeowner roughly what they are looking at, so the serious ones book the inspection.
A roofer's checklist
Take this list into every demo. Ask the company to show each item on a real roof, not on a slide.
- Every call answered, and missed calls texted back while you are on a roof
- Inspections booked into your real day, in driving order
- A first number from a satellite measurement
- Estimates drafted from photos and your own price list
- Up to three options on one estimate
- Signature and deposit on the same page
- Pay over time for the homeowner
- Follow-ups on open estimates, on a set schedule
- Progress invoices for deposit, midpoint and final
- Payment at the door by card or phone wallet
- Postcards to the neighbors of a finished job
- Review asks after every paid job
- A website with a page for every town you roof in
How Koira handles a roofing season
Here is how each item on the list works in Koira, and which plan it is on.
Storm calls. On Grow, Koira answers on a Koira number. When you cannot pick up, it texts the caller back in about a minute, asks what they need and offers three open times from your day. It works in English and Spanish, and it never invents a price. Only a price question, a complaint or an emergency comes to you. See the AI receptionist.
Inspections on your day. Bookings from calls, texts and your website land on Today, sorted by the drive rather than by when they came in. The day plan is on every plan, including the free one. See Today and routes.
A first number from above. Koira measures roofs from satellite images for the first number, priced from your own list. You confirm on site before the final estimate. Instant quotes and measuring are on every plan. See instant quotes.
Estimates from the driveway. Snap a few photos and Koira drafts the estimate from them and your price list, with up to three options such as patch and seal, replace a section, or a full reroof. The homeowner picks one, signs with a finger and pays the deposit on the same page. Your deposit rule, a percent or a flat amount, is applied to every estimate. See estimates and signing and deposits.
Follow-ups. Koira nudges every open estimate on day two and day four with a short, friendly text, then stops. You can see who opened it and when. See bid follow-ups.
Pay over time. On the pay page, the homeowner can choose Affirm or Klarna and apply on their own phone. You do not run credit or set terms. See financing.
Billing a big job. Progress invoices send the deposit, midpoint and final as you mark each stage done. At the end, the homeowner scans a QR code on your phone and pays by card, Apple Pay or Google Pay. See invoices and pay at the door.
The street. After each job, Koira picks the homes nearby most likely to hire you, prints a card with a photo from the job and mails them the next morning. It skips renters, brand new roofs and homes that just had the work done. Each card is one flat price on every plan. See neighbor postcards.
Reviews and search. An hour after an invoice is paid, Koira texts the ask with your Google link and drafts a reply when the review comes in. Your Koira site gets a page for every town you work, and your Google and Bing listings stay in step with it. See reviews and contractor SEO.
Your crew. On Front Office, each person clocks in and out of jobs from their phone, and you see everyone's lane and hours. There is no per-person fee on any plan. See crew.
Roofing features side by side
These rows are the ones that matter most in a roofing season. Each cell shows where the feature first appears on each company's public pricing page. It is not a full list of what any of them do, including Koira.
| What you need | Koira | Jobber | Housecall Pro | QuoteIQ |
|---|---|---|---|---|
| Storm week | ||||
| Calls answered and missed calls texted back | Grow | Plus, or a $29 add-on | Listed as a separate product | Essentials (AI call team) |
| Customers book online | Office (free) | Core | Basic | Elite (InstaSchedule) |
| Stops sorted by the drive | Office (free) | – | Essentials (routes) | Elite |
| Win the reroof | ||||
| Roof measured from satellite | Office (free) | – | – | Beginner (MapMeasure Pro) |
| Estimates | Office (free) | Core | Basic | Essentials |
| Options on one estimate | Office, up to three | Grow (optional line items) | Max (sales proposal tool) | – |
| Customer financing | On the pay page | – | Listed as a separate product | Essentials |
| Quote follow-ups | Day two and day four | Connect | – | Pro (email and text automation) |
| Get paid and bring them back | ||||
| Invoices and online payments | Office (free) | Core | Basic | Essentials |
| Review asks | Office (free) | – | Basic | – |
| Postcards to the neighbors | Per card, any plan | – | – | – |
| Extra people | No per-person fee | Priced by team size | 5 on Essentials, 8 on Max, then $35 each | $25 a month each |
Each cell names the lowest plan whose card on the company's public pricing page lists that feature, checked October 8, 2026. A dash means we did not see it on the plan cards. The company may sell it as an add-on or on a higher tier, so ask them.
ServiceTitan is not in the table. Its pricing page lists three packages, Starter, Essentials and The Works, priced per technician on request, and does not tie features to a published price.
What it costs to run
If you add helpers for storm season, check the people column. On some plans each login is a monthly fee.
| Plan | Price a month | People | What the plan card lists |
|---|---|---|---|
| Koira | |||
| Office | Free | No per-person fee | Site, estimates with signing, invoices, card payments, day plan |
| Grow | $249 plus usage at cost | No per-person fee | Adds the receptionist and text-back on a Koira number, Turbo, campaigns |
| Front Office | $499 flat, usage included | No per-person fee | Adds maintenance plans, crew routes and hours, commercial outreach |
| Jobber | |||
| Core | $49 monthly, or $29 billed yearly | 1 user | Online booking, quotes, invoices, a website |
| Connect | $139 monthly, or $99 billed yearly, for 1 user. $199, or $149 yearly, for 5 | 1, 5, 10 or 15 users, priced by team size | Adds quote and invoice follow-ups, QuickBooks Online sync |
| Plus | $499 monthly, or $399 billed yearly, for 5 users | 5, 10 or 15 users | Adds crew scheduling, Marketing Suite, AI-powered Receptionist |
| Housecall Pro | |||
| Basic | $79 monthly, or $59 billed yearly | 1 user | Online booking, scheduling, quotes, invoices, review tools |
| Essentials | $189 monthly, or $149 billed yearly | 5 users | Adds routes, flat-rate pricing, QuickBooks Online sync |
| Max | $329 monthly, or $299 billed yearly | 8 users, extra users $35 each | Adds recurring service plans and route optimization |
| QuoteIQ | |||
| Essentials | $29.99 monthly, or $299.99 a year | 1 user, extra users $25 each | Estimates, invoices, scheduling, online payments, AI call team |
| Beginner | $99.99 monthly, or $999.99 a year | 2 users, extra users $25 each | Adds MapMeasure Pro and e-signatures |
| Pro | $199.99 monthly, or $1,999.99 a year | 4 users, extra users $25 each | Adds email and text automation, QuickBooks |
| Elite | $299.99 monthly, or $2,999.99 a year | 10 users, extra users $25 each | Adds InstaQuote, route optimization, campaigns |
| ServiceTitan | |||
| Starter, Essentials, The Works | Not published, priced on request | Priced per technician | Dispatching, scheduling, call booking, invoicing, estimates |
Prices from each company's public pricing page, checked October 8, 2026: Jobber, Housecall Pro, QuoteIQ, ServiceTitan and Koira. Prices are per month in US dollars and change often, so check the page before you buy.
Choosing before the next storm
Set your software up in a quiet month so it is ready when the phone lights up. To decide, think back to your last busy stretch and ask three questions.
- How many calls went unanswered? If the answer is more than a handful, start with how each tool answers the phone and what that costs a month.
- How many inspections never turned into a signed job? Look at options on the estimate, deposits at signing, follow-ups and pay over time.
- How much of your work came from the same few streets? If neighbors call after they see your crew, look at what each tool does with a finished job.
Then put a few real jobs through your top choice before you commit. Koira has a free plan, and most of the others offer a free trial, so ask for one.
