Painting business plan template

A plan built for a painting company: lead-safe work on older homes, interior and exterior seasons, gear, and the jobs a week your goal takes.

11 sectionsIncluding lead-safe work on older homes

.docx and PDFOpens in Word and Google Docs

PrivateNothing you type is sent

Business basics

Trade

Sets the trade sections and the startup cost lines.

Business name

No name yet? Try the free business name generator.

Owner

Legal structure

Service area

Start date

Why you are starting it (optional)

Services, customers and pricing

Services, one per line

Who you will serve

Competition and how you stand out

How you set prices

Hourly rate

Not sure? The labor rate calculator works it out.

Average job

How customers will find you

How the work gets done

Lead-safe work on older homesHow the business meets the EPA lead rule.

Startup costs

Price each line with a local supplier and type what you found. Nothing here is filled in for you.

ItemCost

Goals

Revenue goal, first year

Weeks you will work

weeks

Owner pay goal, first year

Other goals (optional)

Milestones, one per line

Startup costs

0 of 8 lines priced

Add goalJobs a week to reach the goal

Add goalRevenue a month

Add rateBillable hours a week

Kept in this browser only. Nothing you type here is sent to Koira. In the print window, pick Save as PDF to get a file.

Your business name

Business plan · October 9, 2026

1. Executive summary

Your business name is a painting business.

2. Company description

Detail	Plan
Business name	Your business name
Owner	Add the owner's name
Legal structure	Not decided yet
Service area	Add the towns or area you serve
Start date	Add the date you plan to open

3. Services

List the services you will offer, one per line.

4. Customers and competition

Who we serve

Describe the customers you will serve.

Competition and how we stand out

Describe who else does this work near you, and why customers will pick you.

5. Pricing

Describe how you set prices.

6. Marketing plan

Describe how customers will find you.

7. Operations

Describe how the work gets done day to day.

8. Lead-safe work on older homes

How the business meets the EPA lead rule.

9. Startup costs

Price each item with a local supplier and add the amounts to see the total.

Ladders and planks
Brushes, rollers and drop cloths
Airless sprayer
Lead-safe supplies
Business registration and licenses
Insurance (first payment)
Phone, website and software
Marketing to start (cards, signs, truck lettering)

10. Financial goals

Add a first-year revenue goal, your average job and the weeks you will work to see how many jobs a week it takes.

11. Milestones

List the milestones for the first year, one per line.

Made with the free business plan generator at koira.ai/tools/business-plan-generator. The numbers in this plan are the owner's own.

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Key takeaways

The template adds lead-safe work on older homes to the standard plan sections.
Example text fills empty boxes in one tap. Prices, costs and goals stay yours to type.
Download a real Word file or print to PDF. Your draft stays in this browser.

Why write a painting business plan

Painting is easy to start and easy to underprice. A plan forces the price to come from production rates and prep time, and records the EPA lead-safe certification you need before bidding older homes.

What goes in a painting business plan

Section	What goes in it
Executive summary	Written for you from your name, area, services, goal and startup total
Company description	Name, owner, legal structure, service area, start date
Services	One line per service
Customers and competition	Who you serve, who else does the work, why customers pick you
Pricing	How you set prices, your hourly rate and average job
Marketing plan	How customers find you
Operations	How the work gets done day to day
Lead-safe work on older homes	How the business meets the EPA lead rule.
Startup costs	Each item you priced, and the total
Financial goals	Revenue goal, and the jobs and hours a week it takes
Milestones	The steps for the first year

Example text for a painting business plan

Press "Fill empty boxes with example text" in the generator and it fills these in, ready to edit. They are a starting point in plain words, with no numbers: your prices, costs and goals are yours to type.

Services

Interior repaints
Exterior repaints
Cabinet painting
Deck and fence staining
Drywall repair before paint

Customers. Homeowners, realtors preparing listings, and property managers with move-outs.

Competition. Many solo painters and a few larger companies. We will compete on fast written bids, careful prep and protection, and finishing on the day we say.

Pricing. Priced from our production rates per surface, our hourly cost, paint and supplies, and prep time. Good, better and best options on paint and scope.

Lead-safe work on older homes. The firm holds EPA certification under the Renovation, Repair and Painting rule, and a certified renovator runs every job that disturbs paint in homes built before 1978.

Startup costs to price

The generator starts the startup cost table with these lines, unpriced. Price each one with a local supplier or dealer and type what you found; the total and the summary update as you go.

Ladders and planks
Brushes, rollers and drop cloths
Airless sprayer
Lead-safe supplies
Business registration and licenses
Insurance (first payment)
Phone, website and software
Marketing to start (cards, signs, truck lettering)

Startup costs swing with what you already own and whether you buy new or used, which is why no amounts are filled in. Our guide to starting a painting business explains what moves each line.

From a yearly goal to a weekly number

The goals section turns one big number into a weekly one, using only what you type:

Revenue a month is the first-year goal divided by 12.
Jobs a year is the goal divided by your average job, rounded up.
Jobs a week is jobs a year divided by the weeks you will work.
Billable hours are the goal divided by your hourly rate, a year and a week.

If the jobs a week look impossible for one person, that is the plan doing its job. Raise the average ticket, add a recurring service, or plan a hire. To set the rate itself, use the labor rate calculator; to see how many jobs a month cover your fixed costs, the break-even calculator.

Word, Google Docs and PDF

Download for Word saves a real .docx file built in your browser. It opens in Microsoft Word, Google Docs (upload it to Drive and open it), Apple Pages and LibreOffice, with headings and tables you can edit. Print or save as PDF prints the plan alone, without the page around it; pick Save as PDF in the print window for a file. Your draft is kept in this browser so you can come back to it, and nothing you type is sent to Koira.

Last checked October 9, 2026. More for your trade: how painters run on Koira.

FAQ

What should a painting business plan include?

The standard sections plus lead-safe work on homes built before 1978.

How do I plan painting startup costs?

Price ladders, brushes, rollers, drop cloths, a sprayer and lead-safe supplies, then add insurance and certification.

How do painters set prices in a plan?

From production rates per surface, hourly cost, materials and prep. Type your rate and average job into the plan.

Can I open the plan in Google Docs?

Yes. Download the .docx, upload it to Google Drive and open it with Google Docs. Headings and tables carry over.

Is my plan saved anywhere?

Only in this browser, so you can come back to it. Nothing you type is sent to Koira.

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