Security and low voltage marketing: 20 ideas for more installs and yearly checks

This is our ranking for security installers, from the cheapest booked job to the dearest, based on how each channel charges and how security and low voltage customers hire. It is not a survey and it has no made-up percentages. Check it against your own books with the cost per lead calculator.

Owned channels compound. A review from March still sells in October. A paid lead from March is gone the day you stop paying. For security installers, the phone sits near the top because a break-in, with the owner wanting cameras up the same week is the call that cannot wait.

Most security and low voltage demand follows the calendar: busiest around the weeks after break-ins in the area and the fall and holiday season and quietest in late winter. The months below are a starting point; shift them a few weeks for your climate.

The "get ready" months matter most. A reminder that lands two or three weeks before the weeks after break-ins in the area and the fall and holiday season books work for the rush; the same reminder sent during the rush only adds to a phone you already cannot answer.

Each idea below is something a security company can do by hand. Next to each one is the Koira feature that does it for you, so you can see what is included and what is not.

Get found

• 1. Build a town page for each place you serve. People search "security installer near me" and the town name, and a page about your work there matches that search. Koira writes a page for each town and service from your business (contractor SEO).
• 2. A page for each service: smart locks and video doorbells, structured wiring and networks and the rest. Each service is its own search for security and low voltage customers. One page that lists everything, from security camera installs to access control, matches none of them well. Your Koira site gets a page per service from your price list, with Book online on every page.
• 3. Post a finished job every month. Before and after photos of your access control, the town and what you did give search engines something new and give the next buyer proof. Koira posts it for you each month from your phone photos (website).
• 4. Fix listings that disagree with your site. A wrong number or old hours on a listing costs you the call from someone ready to book a video doorbell install. Change your hours once and Koira updates Google and Bing to match (listings).
• 5. Let people price a video doorbell install without calling. Most people want a number before they call, and a video doorbell install is simple enough to price without a visit. With instant quotes, anything not on your list comes to you as one question.
• 6. Check your listing against the competition. Search "security installer near me" the way a customer would, from a phone, in a town two over. The free AI report takes about a minute and shows where you are losing calls.

Win the call and the bid

• 7. Text back every missed call within a minute. When the call is about a break-in, with the owner wanting cameras up the same week, a voicemail greeting loses the job. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times.
• 8. Book smart locks and video doorbells by text instead of phone tag. Phone tag is where security and low voltage jobs go quiet. Booking by text picks times that suit the stops you already have.
• 9. Follow up every estimate for a full camera and alarm system for a business on day two and day four. Big tickets like a full camera and alarm system for a business take time to decide, and a quiet security and low voltage estimate is usually a forgotten one, not a no. Koira's follow-ups go out on day two and day four, never in quiet hours.
• 10. Send good, better and best on every quote for alarm systems. Choices make it easier to say yes on alarm systems, and many buyers pick the middle. With Koira estimates, the customer picks an option, signs and pays the deposit from their phone.

Bring them back

• 11. Ask for the review an hour after the invoice is paid. Customers who just paid for a video doorbell install or a full camera and alarm system for a business are as happy as they will ever be. The ask goes out on its own after each paid invoice with Koira reviews, never with a reward attached.
• 12. Reply to every review and name the job and the town. A reply that mentions alarm systems and the town reads well to the next person comparing security installers. Koira drafts each reply for you to tap and send; the free review reply generator writes one from a template if you want to do it by hand.
• 13. Send a card to the neighbors of each job. Cameras going up on a house, which neighbors notice and ask about. The homes nearby already noticed your truck. Koira picks the homes most likely to hire you, prints a card with the photo from the job and mails it the next morning (neighbor postcards).
• 14. Write to past customers ahead of the weeks after break-ins in the area and the fall and holiday season. People who hired you for security camera installs once are the easiest booking you will get, if they hear from you before they start looking. Koira's seasonal campaigns are written from your services and past jobs.
• 15. Offer a yearly system check before you leave. A plan turns one visit into steady work and makes you the first call when a full camera and alarm system for a business comes up. Koira sells maintenance plans on your site and invoices, bills the card on file and books visits when they come due (Front Office).
• 16. Ask happy customers to send a neighbor. Word of mouth works better when someone asks, right after the alarm systems went well and the invoice is paid. Koira asks after a paid job and a good review and gives the customer a link to share; you set the thank-you (referrals).

Grow past one-off jobs

• 17. Build a referral swap with electricians. They meet people who need security and low voltage before you do, and you meet people who need them. Track the jobs each partner sends with Koira reporting.
• 18. Write to property managers near you. Property managers, small business owners and HOAs hire again and again, so one yes is worth many one-time jobs. Commercial outreach on Front Office writes a short three-email sequence and passes replies to you.
• 19. Set up the quiet season early. The quiet stretch is when property managers and old quotes for a full camera and alarm system for a business finally get your attention, so set it up ahead of time. Koira can run a campaign for the next season while you work through old quotes.
• 20. Count which channel paid for itself. Busy is not the same as profitable. A security company needs to know what each booked job cost to win. Koira's reporting shows dollars paid on jobs Koira touched first, next to what Koira cost.

There is no right percentage for every security and low voltage business, and we will not invent one. Start from the jobs you want: how many security camera installs a month, what each is worth to you, and how many leads it takes to win one. The free marketing budget planner turns those into a monthly budget, and the cost per lead calculator shows what a booked job really costs from each source.

Each month, write down where each lead came from, which ones booked and what each source cost. A channel that brings plenty of calls about a video doorbell install but few booked jobs like a full camera and alarm system for a business may look busy and still lose money. For security installers, also count missed calls: the free missed call calculator puts a number on what a break-in, with the owner wanting cameras up the same week going to voicemail costs.

Owned leads come from things you built: reviews, your site, past customers, the street around each job and electricians who refer you. Rented leads come from platforms and ads, and stop when the payments do.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Neither is a reason to avoid paid leads, but both are reasons to build the owned channels first. See security and low voltage leads: where to buy them and how to need fewer for each platform's own rules.

Everything above can be done by hand. Koira does the repeating parts for a security company. On the free Office plan: a site with Book online and Get a price, Google and Bing listings kept matching, a review ask after every paid job, estimates and invoices. Neighbor postcards are one flat price per card on every plan.

Koira Grow is $249 a month plus usage at cost: texts, call minutes and emails with nothing added. Grow adds the receptionist and text-back on a Koira number, campaigns, referrals and bid follow-ups. Koira Front Office is $499 a month flat, with usage included. It adds commercial outreach and maintenance plans. Adding a helper never adds a seat fee; the price is the same with one person or fifteen. See pricing, or how a security company runs on Koira.