Security and Low Voltage leads: where to buy them, and how to need fewer

Here is each common source for security installers, whether you own it or rent it, how you pay and how well it fits security and low voltage.

For every platform's published prices side by side, including Koira's, see all lead sources compared.

Security installers can buy Local Services Ads: "Home security" is one of Google's eligible categories, open after screening. On Local Services Ads you are billed per lead tied to your services, not per click. Google does not publish a price list; it says lead prices depend on your location, the job type, the type of lead and your bidding mode.

For security installers, the call that matters is a break-in, with the owner wanting cameras up the same week. Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Google says it assesses lead quality over a 30-day period and credits leads it finds to be poor quality, duplicate or invalid.

Google orders Local Services ads by bid and by profile quality, which covers your rating, review count, response time, photos and completed verification checks. Some categories need 5 reviews to show at all, and Google recommends 5 or more for everyone. The full rules are on Local Services Ads for contractors; the setup guide walks through signing up.

Paid leads cost the most when everyone wants them. For security and low voltage that is the weeks after break-ins in the area and the fall and holiday season; in late winter the same budget buys more, and owned channels matter more.

Most of those customers are homeowners after a break-in nearby, new homeowners and small business owners, who want someone they can trust in the house and a clear price. The rest are property managers, small business owners and HOAs, plus people sent by electricians, locksmiths, realtors and home builders.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. HomeAdvisor tells homeowners they will hear from up to four pros, and that their details go to the matched pros as soon as the request is processed.

There is no charge to join Thumbtack and no annual or membership fee, according to its pro page.

Shared leads reward the fastest reply. Your customers are homeowners after a break-in nearby, new homeowners and small business owners, who want someone they can trust in the house and a clear price; reach them while they are still deciding, or the fee buys a conversation someone else already had. Compare the two biggest in Thumbtack vs Angi.

A lead price means nothing on its own for security installers. What matters is what you paid for every job you actually won. Add up a month's spend on a source, divide by the security and low voltage jobs it booked, and put that next to what you keep on each. If a full camera and alarm system for a business is the job you are buying leads for, use what you keep on that job, not your average ticket.

The free cost per lead vs cost per job calculator does this with your numbers and shows what a better close rate is worth. The missed call calculator shows what calls that go to voicemail cost you before any lead fee.

• Reviews. Ask every customer an hour after the invoice is paid. Google says offering incentives, like free or discounted goods or services, in exchange for reviews is strictly prohibited. Koira sends the ask and drafts the reply (reviews).
• A price on your site. A video doorbell install priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. Cameras going up on a house, which neighbors notice and ask about. Koira mails cards to the homes nearby most likely to hire you (neighbor postcards).
• Referrals. From happy customers and from electricians, locksmiths, realtors and home builders (referrals).
• Repeat work. A yearly system check, reminded before the season and sold on the first visit (campaigns, maintenance plans).
• Commercial buyers. A short, plain introduction to property managers, small business owners and HOAs, then a stop if they do not reply (commercial outreach).

On a call about a break-in, with the owner wanting cameras up the same week, the customer rings down the list until someone picks up. That is true whether the lead was free or cost money. When you cannot pick up, Koira's receptionist texts back within about a minute and offers three times from your day, so a request for alarm systems does not drift to the next security installer. Koira Grow is $249 a month plus usage at cost: texts, call minutes and emails with nothing added. See the security and low voltage answering service guide for live and AI options and their published prices.