New lead call script for contractors

A new caller decides in the first minute whether you sound like the right business. This script walks the call from hello to a booked visit, with a voicemail and a text-back for when you cannot pick up.

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The call

Call

Greet: "Thanks for calling [Your business], this is [Your name]. How can I help?" Listen, then ask: "Got it. What's the address where the work is?" Check it is in your area. Find the job: "Can you tell me a bit more? When did it start, and is anything getting worse?" Qualify: "Is this your home?" and "Is it urgent, or can it wait a few days?" Book: "I can come look [Day] at [Time] or [Day] at [Time]. Which is better?" Confirm: "Great. I have you down for [Day] at [Time] at [Address]. What's the best number to text you? I'll send a confirmation and a text when I'm on the way." Close: "Thanks, [Customer name]. See you [Day]."

Voicemail greeting

Call

You've reached [Your business]. We're on a job right now. Leave your name, number and what you need, and we'll call you back within [Hours] hours. For the fastest answer, text this number.

Missed call text-back

Text

Hi, this is [Your business]. Sorry we missed your call. What can we help with? We have openings [Day] at [Time] or [Day] at [Time].

When to send a new lead call script

Use the script for every new caller, until it is habit. The goal of the first call is not to price the job; it is to book the visit or the next step. Answer by the third ring if you can. If you cannot pick up, a text back within minutes keeps the caller from dialing the next contractor on the list.

How to make it yours

Get the address early. It tells you if the job is in your area before you spend ten minutes on it.
Offer two times, not "when works for you". A choice gets a yes.
Repeat the booking back with day, time and address.
Write it down as you go, or type it straight into the job.

Send it automatically: AI receptionist

Koira answers on your number and, when you cannot pick up, texts the caller back in about a minute with three open times. It works from a fixed playbook: greet, ask what they need, offer times, book. The visit lands on your day with the address and the problem, and only a price, a complaint or an emergency comes to you. The receptionist is on the Grow plan.

Koira's free Office plan includes estimates, invoices and card payments. See pricing for what each plan sends for you.

Last checked October 9, 2026. This page is general information, not legal or tax advice. Rules change and differ by state and city, so confirm with the agency named before you act.

FAQ

What should I say when answering the phone for my business?

Your business name, your name and an offer to help, in one breath: "Thanks for calling [Your business], this is [Your name]. How can I help?" Then let the caller talk.

Should I give a price on the first call?

Only for simple, fixed-price work. For most jobs, book a visit or ask for photos first. A price given blind is usually wrong in one direction or the other.

What do I do when I cannot answer the phone?

Send a text back within minutes with a greeting and two open times. Many callers will book by text rather than wait for a call back.

How do I handle callers outside my service area?

Ask for the address early, and if it is outside your area, say so kindly and, if you can, suggest someone who covers it.

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