Windows and Doors leads: where to buy them, and how to need fewer

Here is each common source for window and door installers, whether you own it or rent it, how you pay and how well it fits window and door.

For every platform's published prices side by side, including Koira's, see all lead sources compared.

Window and door installers can buy Local Services Ads: "Window repair services" is one of Google's eligible categories, open after screening. Local Services Ads charge for leads that relate to your business and services, never for clicks. There is no public price list. Google's help page says what a lead costs depends on location, job type, lead type and how you bid.

For window and door installers, the call that matters is a broken window or a door that will not lock. Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Google says it assesses lead quality over a 30-day period and credits leads it finds to be poor quality, duplicate or invalid.

Google orders Local Services ads by bid and by profile quality, which covers your rating, review count, response time, photos and completed verification checks. Google suggests getting 5 or more reviews, and some business types need 5 before the ad will show. The full rules are on Local Services Ads for contractors; the setup guide walks through signing up.

Paid leads cost the most when everyone wants them. For window and door that is spring and early fall, before the weather turns; in deep winter the same budget buys more, and owned channels matter more.

Most of those customers are homeowners with drafty, fogged or hard-to-open windows, who get several quotes and want options at different prices. The rest are property managers, landlords and small commercial buildings, plus people sent by remodelers, siding contractors, home inspectors and realtors.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. HomeAdvisor tells homeowners they will hear from up to four pros, and that their details go to the matched pros as soon as the request is processed.

There is no charge to join Thumbtack and no annual or membership fee, according to its pro page. You set your own lead budget on Thumbtack, and that budget decides how many leads you get; the page shows no lead prices.

For window and door installers the test is simple: a lead source pays when the jobs you win from it are worth more than everything you spent on it, including the leads that went nowhere. Your customers are homeowners with drafty, fogged or hard-to-open windows, who get several quotes and want options at different prices, so speed and a clear price decide most shared leads. Compare the two biggest in Thumbtack vs Angi.

Ignore the price per lead for a moment and look at the price per booked job: a month's spend divided by the jobs that source actually produced. Then compare it with what you keep on a new storm door or a whole house of replacement windows. If the booked job costs more than it leaves you, the source is losing money however busy it feels.

The free cost per lead vs cost per job calculator does this with your numbers and shows what a better close rate is worth. The missed call calculator shows what calls that go to voicemail cost you before any lead fee.

• Reviews. Ask every customer an hour after the invoice is paid. Google says offering incentives, like free or discounted goods or services, in exchange for reviews is strictly prohibited. Koira sends the ask and drafts the reply (reviews).
• A price on your site. A new storm door priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. New windows across the front of a house, which neighbors notice every time they drive by. Koira mails cards to the homes nearby most likely to hire you (neighbor postcards).
• Referrals. From happy customers and from remodelers, siding contractors, home inspectors and realtors (referrals).
• Seasonal reminders. A note to past customers before spring and early fall, before the weather turns (campaigns).
• Commercial buyers. A short, plain introduction to property managers, landlords and small commercial buildings, then a stop if they do not reply (commercial outreach).

On a call about a broken window or a door that will not lock, the customer rings down the list until someone picks up. That is true whether the lead was free or cost money. When you cannot pick up, Koira's receptionist texts back within about a minute and offers three times from your day, so a request for entry door replacement does not drift to the next window and door installer. On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. See the window and door answering service guide for live and AI options and their published prices.