Window Cleaning leads: where to buy them, and how to need fewer

Each row is a place window cleaning leads come from, how it charges and our read on the fit for window cleaners.

All lead sources compared lists each platform's published prices next to Koira's, with the same columns.

Google lists "Window cleaning services" among the categories eligible for Local Services Ads, so window cleaners can run them once they pass Google's screening. On Local Services Ads you are billed per lead tied to your services, not per click. There is no public price list. Google's help page says what a lead costs depends on location, job type, lead type and how you bid.

Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Google says it assesses lead quality over a 30-day period and credits leads it finds to be poor quality, duplicate or invalid.

Google ranks Local Services ads by your bid and profile quality: rating, number of reviews, response time, photos and the verification checks you completed. Google suggests getting 5 or more reviews, and some business types need 5 before the ad will show. For the rules in full, see Google Local Services Ads for contractors and the setup guide.

Lead volume follows the season. For window cleaners it peaks around spring and the weeks before the holidays and drops in the cold, gray weeks of midwinter, which changes what a paid lead is worth from month to month.

Expect homeowners who book once or twice a year before guests or spring, and storefront owners who want glass that looks clean every week, along with storefronts, restaurants, dental offices and small office buildings and referrals from pressure washers, house cleaners, gutter companies and realtors.

Angi's 2025 annual report describes its lead revenue as fees paid by pros for consumer matches, regardless of whether the pro ultimately provides the requested service. On Bark, the credits needed to contact a customer depend on the service, the value of the job and local supply and demand.

Thumbtack's pro page says there is no charge to join, no annual fees and no membership fees. You set your own lead budget on Thumbtack, and that budget decides how many leads you get; the page shows no lead prices.

What decides shared window cleaning leads is speed. Your customers are homeowners who book once or twice a year before guests or spring, and storefront owners who want glass that looks clean every week. If you reply hours later, you paid for an introduction to a customer who already booked someone else. Thumbtack vs Angi puts the two biggest side by side.

A lead price means nothing on its own for window cleaners. What matters is what you paid for every job you actually won. Add up a month's spend on a source, divide by the window cleaning jobs it booked, and put that next to what you keep on each. If a large two-story home inside and out with screens and tracks is the job you are buying leads for, use what you keep on that job, not your average ticket.

Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The marketing budget planner works backward from the jobs you want.

• Reviews. Ask everyone, right after they pay, with a link straight to the review form. Google says offering incentives, like free or discounted goods or services, in exchange for reviews is strictly prohibited. Koira's review engine sends the ask and drafts each reply.
• A price on your site. Exterior windows on a single-story house priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. Windows so clear the neighbors notice the shine from the sidewalk. Neighbor postcards go to the likely homes around the job the next morning.
• Referrals. From happy customers and from pressure washers, house cleaners, gutter companies and realtors (referrals).
• Repeat work. A twice-a-year or quarterly window cleaning, reminded before the season and sold on the first visit (campaigns, maintenance plans).
• Commercial buyers. Three short emails to storefronts, restaurants, dental offices and small office buildings near you, then stop (commercial outreach).

A customer comparing window cleaners usually books the first one who replies clearly. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for exterior windows on a single-story house or a look at a large two-story home inside and out with screens and tracks. Grow costs $249 a month plus usage at cost, meaning texts, call minutes and emails with nothing added. See the window cleaning answering service guide for live and AI options and their published prices.