Siding leads: where to buy them, and how to need fewer

Each row is a place siding leads come from, how it charges and our read on the fit for siding contractors.

All lead sources compared lists each platform's published prices next to Koira's, with the same columns.

Google lists "Siding services" among the categories eligible for Local Services Ads, so siding contractors can run them once they pass Google's screening. With Local Services Ads you pay for leads related to your business and services, not for clicks. Google says lead prices vary with your location, the job type, the type of lead and your bidding mode. It does not publish a price list.

For siding contractors, the call that matters is siding torn off by a storm. Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Over a 30-day window Google checks lead quality and automatically credits poor, duplicate or invalid leads.

Google orders Local Services ads by bid and by profile quality, which covers your rating, review count, response time, photos and completed verification checks. Google recommends 5 or more reviews, and says some business types need 5 reviews to show. For the rules in full, see Google Local Services Ads for contractors and the setup guide.

Lead volume follows the season. For siding contractors it peaks around spring through fall, with a jump after storms and drops in winter, which changes what a paid lead is worth from month to month.

Expect homeowners with faded, cracked or storm-damaged siding, who compare colors and materials and get more than one quote, along with property managers, HOAs and apartment owners and referrals from roofers, gutter companies, window installers and insurance agents.

In its 2025 annual report, Angi describes lead fees as owed for each consumer match, regardless of whether the pro ultimately provides the service. Bark says the cost of contacting a customer depends on the service, the value of the job and supply and demand in the area.

Thumbtack says joining is free, with no annual or membership fees. Thumbtack lets you control your lead budget, which sets your lead volume, but it does not list lead prices on its pro page.

For siding contractors the test is simple: a lead source pays when the jobs you win from it are worth more than everything you spent on it, including the leads that went nowhere. Your customers are homeowners with faded, cracked or storm-damaged siding, who compare colors and materials and get more than one quote, so speed and a clear price decide most shared leads. Thumbtack vs Angi puts the two biggest side by side.

The number to watch is cost per booked job, not cost per lead. Take what a source cost you last month, divide by the jobs it booked, and weigh that against what a job like a whole house of new siding leaves after materials and labor.

Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The missed call calculator shows what calls that go to voicemail cost you before any lead fee.

• Reviews. Ask everyone, right after they pay, with a link straight to the review form. Offering anything for a review, like a discount or a free service, is strictly prohibited by Google. Koira's review engine sends the ask and drafts each reply.
• A price on your site. Replacing a few damaged siding panels priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. A whole house in a new color, which everyone on the street notices. Neighbor postcards go to the likely homes around the job the next morning.
• Referrals. From happy customers and from roofers, gutter companies, window installers and insurance agents (referrals).
• Seasonal reminders. A note to past customers before spring through fall, with a jump after storms (campaigns).
• Commercial buyers. Three short emails to property managers, HOAs and apartment owners near you, then stop (commercial outreach).

On a call about siding torn off by a storm, the customer rings down the list until someone picks up. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for replacing a few damaged siding panels or a look at a whole house of new siding. Grow costs $249 a month plus usage at cost, meaning texts, call minutes and emails with nothing added. See the siding answering service guide for live and AI options and their published prices.