Moving leads: where to buy them, and how to need fewer

Each row is a place moving leads come from, how it charges and our read on the fit for movers.

All lead sources compared lists each platform's published prices next to Koira's, with the same columns.

Google lists "Moving services" among the categories eligible for Local Services Ads, so movers can run them once they pass Google's screening. Local Services Ads charge for leads that relate to your business and services, never for clicks. Google does not publish a price list; it says lead prices depend on your location, the job type, the type of lead and your bidding mode.

Even a call you miss can be billed: Google's help page says a missed call in business hours counts when the caller waits more than 20 seconds. Google reviews leads for 30 days and credits the ones it finds to be poor quality, duplicate or invalid.

Ranking comes down to your bid plus profile quality: rating, number of reviews, how fast you respond, photos and the verification checks you have passed. Some categories need 5 reviews to show at all, and Google recommends 5 or more for everyone. For the rules in full, see Google Local Services Ads for contractors and the setup guide.

Lead volume follows the season. For movers it peaks around late spring through summer and the end of every month and drops in midwinter, which changes what a paid lead is worth from month to month.

Expect people with a date and a deadline who compare quotes, read reviews closely and worry about damage and hidden fees, along with office managers, property managers and senior living communities and referrals from realtors, apartment complexes, storage facilities and senior living staff.

Angi's 2025 annual report says pros pay lead fees for consumer matches whether or not they end up doing the job. Bark prices each lead in credits, set by the service, how much the job is worth and how many pros are chasing it locally.

Thumbtack says joining is free, with no annual or membership fees.

What decides shared moving leads is speed. Your customers are people with a date and a deadline who compare quotes, read reviews closely and worry about damage and hidden fees. If you reply hours later, you paid for an introduction to a customer who already booked someone else. Thumbtack vs Angi puts the two biggest side by side.

Ignore the price per lead for a moment and look at the price per booked job: a month's spend divided by the jobs that source actually produced. Then compare it with what you keep on a studio apartment move or a full four-bedroom house move with packing. If the booked job costs more than it leaves you, the source is losing money however busy it feels.

Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The marketing budget planner works backward from the jobs you want.

• Reviews. Ask everyone, right after they pay, with a link straight to the review form. Google strictly prohibits offering incentives such as free or discounted goods or services for reviews. Koira's review engine sends the ask and drafts each reply.
• A price on your site. A studio apartment move priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. A truck with your name on it parked in front of a house all day. Neighbor postcards go to the likely homes around the job the next morning.
• Referrals. From happy customers and from realtors, apartment complexes, storage facilities and senior living staff (referrals).
• Seasonal reminders. A note to past customers before late spring through summer and the end of every month (campaigns).
• Commercial buyers. Three short emails to office managers, property managers and senior living communities near you, then stop (commercial outreach).

A customer comparing movers usually books the first one who replies clearly. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for a studio apartment move or a look at a full four-bedroom house move with packing. On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. See the moving answering service guide for live and AI options and their published prices.