Home Inspection leads: where to buy them, and how to need fewer

Each row is a place home inspection leads come from, how it charges and our read on the fit for home inspectors.

All lead sources compared lists each platform's published prices next to Koira's, with the same columns.

Google lists "Home inspector" among the categories eligible for Local Services Ads, so home inspectors can run them once they pass Google's screening. Local Services Ads charge for leads that relate to your business and services, never for clicks. Google says lead prices vary with your location, the job type, the type of lead and your bidding mode. It does not publish a price list.

For home inspectors, the call that matters is a buyer with a contingency deadline days away. Even a call you miss can be billed: Google's help page says a missed call in business hours counts when the caller waits more than 20 seconds. Google reviews leads for 30 days and credits the ones it finds to be poor quality, duplicate or invalid.

Google ranks Local Services ads by your bid and profile quality: rating, number of reviews, response time, photos and the verification checks you completed. Google recommends 5 or more reviews, and says some business types need 5 reviews to show. For the rules in full, see Google Local Services Ads for contractors and the setup guide.

Lead volume follows the season. For home inspectors it peaks around spring and summer home buying season and drops in the holiday weeks and January, which changes what a paid lead is worth from month to month.

Expect home buyers on a deadline, usually sent by their agent, who want a date that fits the contingency and a report they can understand, along with property managers, investors and relocation companies and referrals from realtors, lenders, insurance agents and the contractors who fix what you find.

Angi's 2025 annual report describes its lead revenue as fees paid by pros for consumer matches, regardless of whether the pro ultimately provides the requested service. On Bark, the credits needed to contact a customer depend on the service, the value of the job and local supply and demand.

Thumbtack lets you control your lead budget, which sets your lead volume, but it does not list lead prices on its pro page.

What decides shared home inspection leads is speed. Your customers are home buyers on a deadline, usually sent by their agent, who want a date that fits the contingency and a report they can understand. If you reply hours later, you paid for an introduction to a customer who already booked someone else. Thumbtack vs Angi puts the two biggest side by side.

Ignore the price per lead for a moment and look at the price per booked job: a month's spend divided by the jobs that source actually produced. Then compare it with what you keep on a re-inspection after repairs or a full inspection with radon and a sewer scope on a large older home. If the booked job costs more than it leaves you, the source is losing money however busy it feels.

Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The missed call calculator shows what calls that go to voicemail cost you before any lead fee.

• Reviews. Ask everyone, right after they pay, with a link straight to the review form. Offering anything for a review, like a discount or a free service, is strictly prohibited by Google. Koira's review engine sends the ask and drafts each reply.
• A price on your site. A re-inspection after repairs priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. Your truck in the driveway during a sale, which the neighbors and the listing agent notice. Neighbor postcards go to the likely homes around the job the next morning.
• Referrals. From happy customers and from realtors, lenders, insurance agents and the contractors who fix what you find (referrals).
• Seasonal reminders. A note to past customers before spring and summer home buying season (campaigns).
• Commercial buyers. Three short emails to property managers, investors and relocation companies near you, then stop (commercial outreach).

On a call about a buyer with a contingency deadline days away, the customer rings down the list until someone picks up. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for a re-inspection after repairs or a look at a full inspection with radon and a sewer scope on a large older home. Koira Grow is $249 a month plus usage at cost: texts, call minutes and emails with nothing added. See the home inspection answering service guide for live and AI options and their published prices.