Holiday Lighting leads: where to buy them, and how to need fewer

Here is each common source for holiday lighting installers, whether you own it or rent it, how you pay and how well it fits holiday lighting.

For every platform's published prices side by side, including Koira's, see all lead sources compared.

Holiday Lighting is not named on Google's list of Local Services categories as we read it on Google's own pages. A nearby category may fit some of your work, so check Google's list before counting on it. If none fits your roofline lighting, the money is better spent on what Google ranks for free. Google's help page on local ranking says local results are mainly based on relevance, distance and prominence (it also calls the last one popularity): how well your profile matches the search, how far you are from the searcher and how well known your business is.

See how Local Services Ads work in case your category is added, and SEO for holiday lighting installers for the free side of Google.

Paid leads cost the most when everyone wants them. For holiday lighting that is October through early December; in spring and summer the same budget buys more, and owned channels matter more.

Most of those customers are busy homeowners and business owners who want lights up without the ladder, booked early and renewed every year. The rest are shopping centers, restaurants, HOAs and property managers, plus people sent by landscapers, roofers, window cleaners and gutter companies.

In its 2025 annual report, Angi describes lead fees as owed for each consumer match, regardless of whether the pro ultimately provides the service. HomeAdvisor tells homeowners they will receive information for up to four pros, and that their details go to the matched pros as soon as the request is processed.

You set your own lead budget on Thumbtack, and that budget decides how many leads you get; the page shows no lead prices.

For holiday lighting installers the test is simple: a lead source pays when the jobs you win from it are worth more than everything you spent on it, including the leads that went nowhere. Your customers are busy homeowners and business owners who want lights up without the ladder, booked early and renewed every year, so speed and a clear price decide most shared leads. Compare the two biggest in Thumbtack vs Angi.

A lead price means nothing on its own for holiday lighting installers. What matters is what you paid for every job you actually won. Add up a month's spend on a source, divide by the holiday lighting jobs it booked, and put that next to what you keep on each. If a full roofline, trees and wreaths for a large home is the job you are buying leads for, use what you keep on that job, not your average ticket.

The free cost per lead vs cost per job calculator does this with your numbers and shows what a better close rate is worth. The missed call calculator shows what calls that go to voicemail cost you before any lead fee.

• Reviews. Ask every customer an hour after the invoice is paid. Google strictly prohibits offering incentives such as free or discounted goods or services for reviews. Koira sends the ask and drafts the reply (reviews).
• A price on your site. A roofline on a small house priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. A lit roofline the whole street sees every night for weeks. Koira mails cards to the homes nearby most likely to hire you (neighbor postcards).
• Referrals. From happy customers and from landscapers, roofers, window cleaners and gutter companies (referrals).
• Repeat work. The yearly install, takedown and storage, reminded before the season and sold on the first visit (campaigns, maintenance plans).
• Commercial buyers. A short, plain introduction to shopping centers, restaurants, HOAs and property managers, then a stop if they do not reply (commercial outreach).

On a call about a dark display days before a party, the customer rings down the list until someone picks up. That is true whether the lead was free or cost money. When you cannot pick up, Koira's receptionist texts back within about a minute and offers three times from your day, so a request for tree and shrub wrapping does not drift to the next holiday lighting installer. Grow costs $249 a month plus usage at cost, meaning texts, call minutes and emails with nothing added. See the holiday lighting answering service guide for live and AI options and their published prices.