Carpentry leads: where to buy them, and how to need fewer

Each row is a place carpentry leads come from, how it charges and our read on the fit for carpenters.

All lead sources compared lists each platform's published prices next to Koira's, with the same columns.

Google lists "Carpenters" among the categories eligible for Local Services Ads, so carpenters can run them once they pass Google's screening. Local Services Ads charge for leads that relate to your business and services, never for clicks. Google does not publish a price list; it says lead prices depend on your location, the job type, the type of lead and your bidding mode.

Google's help page lists a missed call during your business hours as a valid, charged lead when the caller stays on the line for more than 20 seconds. Over a 30-day window Google checks lead quality and automatically credits poor, duplicate or invalid leads.

Google orders Local Services ads by bid and by profile quality, which covers your rating, review count, response time, photos and completed verification checks. Google suggests getting 5 or more reviews, and some business types need 5 before the ad will show. For the rules in full, see Google Local Services Ads for contractors and the setup guide.

Lead volume follows the season. For carpenters it peaks around late winter into spring and the weeks before the holidays and drops in high summer, which changes what a paid lead is worth from month to month.

Expect homeowners finishing a remodel or tired of builder-grade trim, who want to see past work and a firm price before you start, along with property managers, general contractors and small offices and referrals from remodelers, painters, flooring installers and interior designers.

In its 2025 annual report, Angi describes lead fees as owed for each consumer match, regardless of whether the pro ultimately provides the service. Bark says the cost of contacting a customer depends on the service, the value of the job and supply and demand in the area.

There is no charge to join Thumbtack and no annual or membership fee, according to its pro page.

Shared leads reward the fastest reply. Your customers are homeowners finishing a remodel or tired of builder-grade trim, who want to see past work and a firm price before you start; reach them while they are still deciding, or the fee buys a conversation someone else already had. Thumbtack vs Angi puts the two biggest side by side.

Ignore the price per lead for a moment and look at the price per booked job: a month's spend divided by the jobs that source actually produced. Then compare it with what you keep on hanging a few interior doors or a room of built-ins or a full house of new trim. If the booked job costs more than it leaves you, the source is losing money however busy it feels.

Run your own numbers through the free cost per lead calculator; it also shows the close rate where a source breaks even. The marketing budget planner works backward from the jobs you want.

• Reviews. Ask everyone, right after they pay, with a link straight to the review form. Google strictly prohibits offering incentives such as free or discounted goods or services for reviews. Koira's review engine sends the ask and drafts each reply.
• A price on your site. Hanging a few interior doors priced from your own list, day or night, with booking on the same page (instant quotes).
• The street around each job. A truck with ladders and a miter saw stand in the driveway, which neighbors notice even when the work is inside. Neighbor postcards go to the likely homes around the job the next morning.
• Referrals. From happy customers and from remodelers, painters, flooring installers and interior designers (referrals).
• Seasonal reminders. A note to past customers before late winter into spring and the weeks before the holidays (campaigns).
• Commercial buyers. Three short emails to property managers, general contractors and small offices near you, then stop (commercial outreach).

A customer comparing carpenters usually books the first one who replies clearly. It does not matter whether the lead came free or cost you a fee. Koira's receptionist answers on your number and texts missed callers back in about a minute with three open times for hanging a few interior doors or a look at a room of built-ins or a full house of new trim. On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. See the carpentry answering service guide for live and AI options and their published prices.