Lawn care answering service: signing up spring lawns from the mower

In spring, the calls that fill your route for the whole season arrive while you are on a mower that drowns out the ringer. Here is how to catch them and what it costs.

6 min readSeptember 8, 2023
A riding mower on a lawn

A lawn care answering service picks up when your crew cannot: live people, a virtual receptionist or software that answers and books. For lawn care companies, spring signups are everything: miss them and the customer goes to another crew for the whole year. This guide covers the options, published prices, what a lawn care caller needs and how to choose.

Key takeaways
  • A lawn care customer who gets voicemail usually moves on to the next name. Speed decides more jobs than price.
  • Lawn Care calls bunch up around the spring green-up and the fall aeration window. Price any answering service against that stretch, not your average month.
  • Voicemail, live people or AI: whichever you choose, it should book into your real schedule and only reach you for the calls you say matter.
  • The dormant months is for a five or six round treatment program or weekly mowing. The same system that answers calls can fill those weeks.

Why lawn care calls are hard to cover

  • Mowers are loud. You will not hear the phone, and you cannot answer it at speed.
  • Signups come in a rush. Most homeowners pick a crew in a few spring weeks.
  • Callers want a price. Lot size and how often decide it, and they want the number now.
  • Route customers call too. Skips, gate codes and treatment questions add up.

If a caller reaches voicemail, many hang up and call the next company on the list. Our guide to what a missed call costs shows how to put a number on that with your own figures.

When the phone rings for lawn care companies

Most callers are homeowners tired of weeds and bare spots who want a program that runs itself, often found through a neighbor whose grass looks better. You will also hear from apartment complexes, churches and small office parks, plus pest control companies, irrigation contractors and realtors sending work your way.

MonthPaceWhat callers want
FebruaryGet readyPre-emergent before crabgrass
MarchBusyGreen-up, first mows and first rounds
AprilBusyWeed control and program signups
MayBusyMowing routes at full speed
AugustGet readyBooking aeration and overseeding
SeptemberBusyCore aeration and overseeding
OctoberBusyFall fertilizer and leaf mulching

It goes quiet in the dormant months. That is when an answering setup sized for the rush costs the most for the least.

Your three options

For lawn care companies, the deciding question is who replies first while the customer is still comparing. There are three ways to cover it.

Voicemail costs nothing but books nothing, so text every missed caller back fast. A live service puts trained people on your line, answering in your name; they handle unusual calls well and cost the most. An AI receptionist answers or texts back at once, at any hour, offers open times from your schedule and passes anything unusual to you.

What answering services cost

Some answering services post their prices. Here is a sample, with identical columns for each:

Service and planPrice a monthWhat is includedPast the allowancePer-person feeCard payments
Smith.ai Starter (live)$30030 calls$11.50 a callNot listed$1.00 a call to take a payment
Rosie Professional (AI)$49250 minutesNot listed on its pricing pageNot listedNot listed
Goodcall Growth (AI)$129500 unique callers26 cents a callerNot listedNot listed
Koira Grow (AI receptionist and text-back)$249Receptionist, text-back, booking by text, site, estimates, invoices, campaignsUsage at cost: texts, call minutes and emailsNone: same price with one person or fifteenStripe 2.9% + 30¢, plus Koira keeps 1%

Smith.ai's overage is $11.50 a call on Starter, $10.50 on Basic and $8.50 on Pro. See answering service cost for every plan we found and a worked example.

Check the overage before you signCount the calls from last March and April and price each plan against them. Spring signups are when the allowance runs out.

What a lawn care caller needs

  • Weekly mowing signup. Address, rough lot size and how often. Give a starting price from your list and book the first mow on a day you are already nearby.
  • Treatment program. What they see in the lawn: weeds, bare spots, grubs. Book an assessment or quote from your list.
  • Aeration and overseeding. Lot size and whether they want both. Book a date in season.
  • Existing customer. A skip, a gate note or an extra service should land on the route without a call back.
  • HOA or property manager. Number of properties. Flag it for a personal call.
  • One-time mow. Your rules decide whether you take it and at what price.

Write these down once, with what counts as an emergency for your shop. That is the script for a live service and the playbook for software. Our post on after-hours calls covers sorting calls into tonight and tomorrow.

What to ask before you sign up

  1. Can it book into my real schedule instead of just taking a message?
  2. What happens around the spring green-up and the fall aeration window? Ask about hold times when every line rings, and about overage pricing.
  3. Will callers hear my business name, and can it handle Spanish?
  4. What will it never do? It should never quote a price you did not set.
  5. Can I leave any month, and does adding help cost more?

How Koira's AI receptionist handles lawn care calls

Koira's receptionist picks up on your number when it can and texts back within about a minute when you cannot, with three open times; the customer replies once and the job is on your day. A caller who wants a single fertilizer round can be offered times from your list; a question about a year-round treatment program with weekly mowing comes to you to price. It answers in English or Spanish, never invents a price, and only a price, a complaint or an emergency reaches you; at night it texts you only for what you marked as an emergency.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Koira has no per-person fee: the same price with one person or fifteen. Booking by text picks times that suit the route you already have.

Use the quiet weeks

Winter is renewal season. Send every customer their spring renewal with the same mowing day, offer treatment programs and write to HOAs before budgets close. Koira's campaigns send renewals on Grow, and neighbor postcards go to the homes near your current lawns. More on Koira for lawn care companies and what each plan includes.

Getting more calls to answer

Next steps for more lawn care calls: getting found on Google, 20 marketing ideas and which lead sources fit your trade.

Questions contractors ask

Do lawn care companies need an answering service?

In spring, most do. Homeowners who cannot reach you book another crew, often for the whole season.

Can an AI receptionist give lawn care prices?

Koira gives starting prices from your own list and can measure lawns from satellite images for the first number. Anything else comes to you.

What does a lawn care answering service cost?

See the table above for published plans from live and AI services and Koira's Grow plan.

Does Koira charge per lawn care pro?

No. Koira has no per-person fee. The price is the same with one person or fifteen.

Sources

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Lawn Care Answering Service: Sign Up Lawns From the Mower | Koira