Irrigation answering service: booking startups and blowouts while you work

In spring and fall every irrigation company is booked solid and the phone rings all day. Here is how to answer it from a trench and what it costs.

5 min readMarch 6, 2024
A garden with green grass

An irrigation answering service picks up when your techs cannot: live people, a virtual receptionist or software that answers and books. Irrigation calls bunch up twice a year and most callers want a date. This guide covers the options, published prices, what an irrigation caller needs and how to choose.

Key takeaways
  • Nobody with a broken main line flooding the yard waits for a call back. Whoever answers, or texts back, first gets the job.
  • Irrigation calls bunch up around spring startups and fall winterizations. Price any answering service against that stretch, not your average month.
  • Voicemail, live people or AI: whichever you choose, it should book into your real schedule and only reach you for the calls you say matter.
  • The frozen months is for a spring startup and fall winterization. The same system that answers calls can fill those weeks.

Why irrigation calls are hard to cover

  • You are in the dirt. Digging and wiring valves leaves no hands free.
  • Two short rushes. Startups and blowouts all want the same few weeks.
  • Broken lines are urgent. A flooding yard cannot wait.
  • Route customers call to confirm. When are you coming.

A caller who hears voicemail often tries the next irrigation tech on the map instead. The free missed call calculator turns your own weekly count into jobs and profit lost.

When the phone rings for irrigation contractors

Most callers are homeowners who want a green yard without thinking about it, and who stay with the company that shows up for startups and blowouts every year. You will also hear from HOA boards, property managers and office parks, plus landscapers, lawn care companies and pool builders sending work your way.

MonthPaceWhat callers want
MarchGet readyStartup reminders go out
AprilBusySpring startups and repairs
MayBusyBroken heads and new installs
JuneBusyDry spells and coverage problems
SeptemberGet readyBooking winterizations
OctoberBusyFall blowouts and winterizations

It goes quiet in the frozen months. That is when an answering setup sized for the rush costs the most for the least.

Your three options

For irrigation contractors, the deciding question is who answers when the call is a broken main line flooding the yard. There are three ways to cover it.

Voicemail is free and often ignored by callers. Live answering costs the most and handles the unexpected best. AI answering replies instantly, books from your real schedule and should know when to pass a call to you.

What answering services cost

Several services publish their prices. A few of them, with the same columns for every row, from their own pricing pages:

Service and planPrice a monthWhat is includedPast the allowancePer-person feeCard payments
Smith.ai Starter (live)$30030 calls$11.50 a callNot listed$1.00 a call to take a payment
Rosie Professional (AI)$49250 minutesNot listed on its pricing pageNot listedNot listed
Dialzara Business Pro (AI)$99220 minutes$0.45 a minuteNot listedNot listed
Koira Grow (AI receptionist and text-back)$249Receptionist, text-back, booking by text, site, estimates, invoices, campaignsUsage at cost: texts, call minutes and emailsNone: same price with one person or fifteenStripe 2.9% + 30¢, plus Koira keeps 1%

Smith.ai's overage is $11.50 a call on Starter, $10.50 on Basic and $8.50 on Pro. For the full list and a month of calls priced on each, see answering service cost.

Price it against your busiest stretchCount last April and October, when startups and blowouts stack up, and price each plan's allowance and overage against those weeks.

What an irrigation caller needs

  • Startup or blowout. Address and how many zones if they know. Book a date close to your route that week.
  • Broken line flooding the yard. Tell them where the main shutoff usually is, and book the soonest visit your rules allow.
  • Broken heads or dry spots. Which zone and what they see. Book a repair visit.
  • New system. Yard size and what they want watered. Book an estimate.
  • HOA or property manager. Number of properties and zones. Flag it for a personal call.
  • Price shopper. Give your starting prices for startups and winterizations.

This list is the whole job description. Hand it to a live service as a script, or set it up as rules in software, and add one line on what counts as urgent for an irrigation company.

What to ask before you sign up

  1. Can it book into my real schedule instead of just taking a message?
  2. What happens around spring startups and fall winterizations? Ask about hold times when every line rings, and about overage pricing.
  3. Will callers hear my business name, and can it handle Spanish?
  4. What will it never do? It should never quote a price you did not set.
  5. Can I leave any month, and does adding help cost more?

How Koira's AI receptionist handles irrigation calls

Koira's AI receptionist answers on your number and, when you cannot pick up, texts the caller back in about a minute with three open times from your day. One reply books it, and the visit lands on your day with the address and the problem. A caller who wants a broken head repair can be offered times from your list; a question about a new in-ground sprinkler system for a full yard comes to you to price. It answers in English or Spanish, never invents a price, and only a price, a complaint or an emergency reaches you; at night it texts you only for what you marked as an emergency.

Koira Grow is $249 a month plus usage at cost: texts, call minutes and emails with nothing added. There is no per-person fee: one person or fifteen pay the same. Booking by text picks times that suit the route you already have.

Use the quiet weeks

Winter is for planning installs and renewing HOA and commercial contracts. Send every past customer a startup reminder in late winter and a winterization reminder in late summer. Koira's campaigns send both on Grow, and a YES reply books the visit. More on Koira for irrigation contractors and what each plan includes.

Getting more calls to answer

Next steps for more irrigation calls: getting found on Google, 20 marketing ideas and which lead sources fit your trade.

Questions contractors ask

Do irrigation companies need an answering service?

In the spring and fall rushes, most do. Customers who cannot reach you book the next company, and many stay with them for years.

Can an AI receptionist book sprinkler startups?

Koira offers open times from your day plan, with the drive between stops in mind, and books the visit. You see every booking.

What does an irrigation answering service cost?

See the table above for published plans from live and AI services and Koira's Grow plan.

Does Koira charge per irrigation tech?

No. Koira has no per-person fee. The price is the same with one person or fifteen.

Sources

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Irrigation Answering Service: Book Startups and Blowouts | Koira