Deck builder answering service: booking design visits during the spring rush

Deck season is short and every builder is busy at once. Homeowners who reach voicemail call the next name. Here is how to keep booking visits while you frame.

5 min readDecember 10, 2022
A cedar deck with built-in planter beds

A deck builder answering service picks up when you cannot: a live receptionist, a call center or software that answers and books. Most callers want a design visit and a price range, and many call several builders the same week. This guide covers the options, published prices, what a deck caller needs and how to choose.

Key takeaways
  • A deck customer who gets voicemail usually moves on to the next name. Speed decides more jobs than price.
  • Decks calls bunch up around spring and early summer. Price any answering service against that stretch, not your average month.
  • Voicemail, live people or AI: whichever you choose, it should book into your real schedule and only reach you for the calls you say matter.
  • Midwinter is for deck cleaning and restaining. The same system that answers calls can fill those weeks.

Why deck calls are hard to cover

  • Framing takes both hands. Saws and drivers leave no hand free for the phone.
  • Everyone calls at once. Late winter and spring bring most of the year's calls.
  • Buyers call several builders. The first to book a design visit often wins the job.
  • Repair calls carry worry. A loose railing or soft boards make people want a fast answer.

A caller who hears voicemail often tries the next deck builder on the map instead. The free missed call calculator turns your own weekly count into jobs and profit lost.

When the phone rings for deck builders

Most callers are homeowners who want more time outside, who compare wood and composite and want a design, a price and a start date. You will also hear from property managers, HOAs and apartment communities, plus landscapers, masons, pool builders and home inspectors sending work your way.

MonthPaceWhat callers want
FebruaryGet readyDesign visits and material choices
MarchGet readyQuotes and permits
AprilBusyBuilds start
MayBusyDecks before Memorial Day
JuneBusySummer builds and railings
SeptemberGet readyFall builds and replacements

It goes quiet in midwinter. That is when an answering setup sized for the rush costs the most for the least.

Your three options

For deck builders, the deciding question is who replies first while the customer is still comparing. There are three ways to cover it.

Voicemail is free and often ignored by callers. Live answering costs the most and handles the unexpected best. AI answering replies instantly, books from your real schedule and should know when to pass a call to you.

What answering services cost

Several services publish their prices. A few of them, with the same columns for every row, from their own pricing pages:

Service and planPrice a monthWhat is includedPast the allowancePer-person feeCard payments
Smith.ai Starter (live)$30030 calls$11.50 a callNot listed$1.00 a call to take a payment
Dialzara Business Pro (AI)$99220 minutes$0.45 a minuteNot listedNot listed
Rosie Professional (AI)$49250 minutesNot listed on its pricing pageNot listedNot listed
Koira Grow (AI receptionist and text-back)$249Receptionist, text-back, booking by text, site, estimates, invoices, campaignsUsage at cost: texts, call minutes and emailsNone: same price with one person or fifteenStripe 2.9% + 30¢, plus Koira keeps 1%

Smith.ai's overage is $11.50 a call on Starter, $10.50 on Basic and $8.50 on Pro. See answering service cost for every plan we found and a worked example.

Price it against your busiest stretchCount the calls from last March, April and May, and price each plan against those weeks.

What a deck caller needs

  • New deck. Rough size, wood or composite, and the town. Book a design visit.
  • Replacement. The old deck's size and what is wrong with it. Book a visit.
  • Repair or railing. Ask for photos by text and book a look; flag anything that sounds unsafe.
  • Cleaning and staining. Price from your list and book.
  • Landscaper or pool builder. A shared project and a date. Flag it, since these repeat.
  • Price shopper. Share your ranges for wood and composite.

This list is the whole job description. Hand it to a live service as a script, or set it up as rules in software, and add one line on what counts as urgent for a deck building company.

What to ask before you sign up

  1. Can it book into my real schedule instead of just taking a message?
  2. What happens around spring and early summer? Ask about hold times when every line rings, and about overage pricing.
  3. Will callers hear my business name, and can it handle Spanish?
  4. What will it never do? It should never quote a price you did not set.
  5. Can I leave any month, and does adding help cost more?

How Koira's AI receptionist handles deck calls

Koira's receptionist picks up on your number when it can and texts back within about a minute when you cannot, with three open times; the customer replies once and the job is on your day. A caller who wants staining a small deck can be offered times from your list; a question about a new deck with stairs and railings comes to you to price. It answers in English or Spanish, never invents a price, and only a price, a complaint or an emergency reaches you; at night it texts you only for what you marked as an emergency.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Koira has no per-person fee: the same price with one person or fifteen. Booking by text picks times that suit the route you already have.

Use the quiet weeks

Midwinter is planning time. Follow up open quotes, book design visits for spring and remind past customers that a deck is due for cleaning and stain. Koira's campaigns send those reminders on Grow. More on Koira for deck builders and what each plan includes.

Getting more calls to answer

Next steps for more deck calls: getting found on Google, 20 marketing ideas and which lead sources fit your trade.

Questions contractors ask

Do deck builders need an answering service?

In season, yes. Calls bunch up when you are busiest, and buyers who reach voicemail call the next builder.

Can an AI receptionist price a deck?

Koira prices only from your own list, such as cleaning and staining, and books a design visit for new decks.

What does a deck builder answering service cost?

See the table above for published plans from live and AI services and Koira's Grow plan, with the same columns for each.

Does Koira charge per deck builder?

No. Koira has no per-person fee. The price is the same with one person or fifteen.

Sources

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Deck Builder Answering Service: Book Design Visits From the Job | Koira