Fence company answering service: answering estimate requests while you set posts

Fence installers spend the day running an auger, setting posts and hanging panels. Estimate requests that wait until evening often go to the next company. Here is how to cover them.

5 min readJuly 9, 2023
A house with a front porch

A fence company answering service picks up when your crew cannot: a live receptionist, a call center or software that answers and books estimates. Fence buyers compare quotes, so the first company to book the measure has an edge. This guide covers the options, published prices, what a fence caller needs and how to choose.

Key takeaways
  • A fencing customer who gets voicemail usually moves on to the next name. Speed decides more jobs than price.
  • Fencing calls bunch up around spring and summer. Price any answering service against that stretch, not your average month.
  • Voicemail, live people or AI: whichever you choose, it should book into your real schedule and only reach you for the calls you say matter.
  • Winter, when the ground is frozen is for follow-ups and commercial work. The same system that answers calls can help fill those weeks.

Why fencing calls are hard to cover

  • Augers and saws are loud. You rarely hear the phone, and your hands are on a post.
  • Spring brings a rush. Requests pile up in a few weeks as yards thaw and puppies arrive.
  • Buyers compare quotes. The first company to measure often wins the job.
  • Questions repeat. Material, height, price per foot and how soon you can start.

If a caller reaches voicemail, many hang up and call the next company on the list. Our guide to what a missed call costs shows how to put a number on that with your own figures.

When the phone rings for fence companies

Most callers are homeowners with a new dog, a new pool or a new neighbor, who compare styles and collect a few quotes. You will also hear from HOA boards, property managers and home builders, plus pool builders, landscapers, realtors and deck builders sending work your way.

MonthPaceWhat callers want
FebruaryGet readyQuotes for spring installs
MarchBusySpring installs begin
AprilBusyNew puppies and new pools
MayBusySummer installs
JuneBusyPrivacy before backyard gatherings
JulyBusyFull install schedule

It goes quiet in winter, when the ground is frozen. That is when an answering setup sized for the rush costs the most for the least.

Your three options

For fence companies, the deciding question is who replies first while the customer is still comparing. There are three ways to cover it.

With voicemail, many callers hang up without a message. Live receptionists are the best at odd calls and the most expensive, usually priced by the minute or the call. AI receptionists never put a caller on hold during a rush and can book straight into your calendar, as long as they hand the unusual calls to you.

What answering services cost

Several services publish their prices. A few of them, with the same columns for every row, from their own pricing pages:

Service and planPrice a monthWhat is includedPast the allowancePer-person feeCard payments
Smith.ai Starter (live)$30030 calls$11.50 a callNot listed$1.00 a call to take a payment
Rosie Professional (AI)$49250 minutesNot listed on its pricing pageNot listedNot listed
Goodcall Growth (AI)$129500 unique callers26 cents a callerNot listedNot listed
Koira Grow (AI receptionist and text-back)$249Receptionist, text-back, booking by text, site, estimates, invoices, campaignsUsage at cost: texts, call minutes and emailsNone: same price with one person or fifteenStripe 2.9% + 30¢, plus Koira keeps 1%

Smith.ai's overage is $11.50 a call on Starter, $10.50 on Basic and $8.50 on Pro. Every published plan we found, plus a worked example, is on answering service cost.

Size it for the rushCount the estimate requests from last April and May and price each plan against them. Spring is when the allowance runs out.

What a fencing caller needs

  • New fence. Address, material, height and rough length. Book an estimate or give a starting price per foot from your list.
  • Pool fence. Note the pool's completion date and any inspection deadline.
  • Repair. What broke, where and whether it is storm damage.
  • HOA or builder. Flag it and get the contact and number of lots. These repeat.
  • Current customer. Start dates and gate questions go to the crew lead.
  • Price shopper. Share a starting price per foot by material and offer the measure.

This list is the whole job description. Hand it to a live service as a script, or set it up as rules in software, and add one line on what counts as urgent for a fence company.

What to ask before you sign up

  1. Can it book into my real schedule instead of just taking a message?
  2. What happens around spring and summer? Ask about hold times when every line rings, and about overage pricing.
  3. Will callers hear my business name, and can it handle Spanish?
  4. What will it never do? It should never quote a price you did not set.
  5. Can I leave any month, and does adding help cost more?

How Koira's AI receptionist handles fencing calls

Koira's receptionist picks up on your number when it can and texts back within about a minute when you cannot, with three open times; the customer replies once and the job is on your day. A caller who wants a gate repair can be offered times from your list; a question about a full backyard privacy fence comes to you to price. It answers in English or Spanish, never invents a price, and only a price, a complaint or an emergency reaches you; at night it texts you only for what you marked as an emergency.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Koira has no per-person fee: the same price with one person or fifteen. Booking by text picks times that suit the route you already have.

Use the quiet weeks

Winter is for planning. Follow up every open quote in late winter, offer spring install dates and write to builders and HOAs. Koira's bid follow-ups nudge every open estimate on Grow, and campaigns reach last year's quote requests. More on Koira for fence companies and what each plan includes.

Getting more calls to answer

Answering well only matters if the phone rings. For the other half of the job, read SEO for fence companies, the fencing marketing guide and fencing leads, owned and rented.

Questions contractors ask

Do fence companies need an answering service?

If estimate requests sit for hours during spring, yes. Buyers usually book the first company that offers a measure.

Can an AI receptionist quote fences?

Koira gives starting prices from your own price list and books the measure. Anything it cannot price comes to you as a question.

What does a fence company answering service cost?

See the table above for published plans from live and AI services and Koira's Grow plan.

Does Koira charge per fence installer?

No. Koira has no per-person fee. The price is the same with one person or fifteen.

Sources

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