Cleaning business answering service: booking new clients while you clean

House cleaners spend the day in other people's homes with their hands full. New client inquiries come in all day and go cold by evening. Here is how to answer them and what it costs.

6 min readApril 13, 2023
A customer in a clean kitchen

A cleaning business answering service picks up when you cannot: a live call center, a virtual receptionist or software that replies and books. For house cleaners, most calls are not emergencies but they are perishable. A busy parent asks for quotes from three companies on a lunch break and books the first one that answers clearly. This guide covers the options, published prices, what a cleaning caller needs and how to choose.

Key takeaways
  • Most cleaning callers who reach voicemail try the next company instead of leaving a message. The first reply usually wins.
  • The busy stretch for cleaning companies is spring cleaning season and the weeks before the holidays. Size and price any service for those weeks.
  • Your options are voicemail, a live answering service or an AI receptionist. The best setup books calls into real open times and only wakes you for what you decide is an emergency.
  • Midsummer vacations and January is for weekly, biweekly or monthly cleaning. The same system that answers calls can fill those weeks.

Why cleaning calls are hard to cover

  • You are working in someone's home. Answering mid-clean is awkward for you and for the client who is paying.
  • Inquiries are quick decisions. People ask a few companies and book the first clear answer.
  • Rescheduling eats the day. Recurring clients moving a visit can mean a dozen small calls a week.
  • Questions repeat. Price, what is included, pets, keys and supplies come up on almost every first call.

If a caller reaches voicemail, many hang up and call the next company on the list. Our guide to what a missed call costs shows how to put a number on that with your own figures.

When the phone rings for cleaning companies

Most callers are busy households who want someone trustworthy in their home and stay for years once they find them. Others are property managers, vacation rental hosts and small office managers, and realtors, property managers and move coordinators who pass your name along.

MonthPaceWhat callers want
MarchBusySpring deep cleans
AprilBusySpring cleaning and move season starts
MayBusyMove-out cleans and graduations
OctoberGet readyHoliday deep clean bookings open
NovemberBusyBefore guests arrive
DecemberBusyHoliday cleans and gift certificates

In midsummer vacations and January the phone slows down, so a plan priced for the busy months is mostly wasted then.

Your three options

For cleaning companies, the deciding question is who replies first while the customer is still comparing. There are three ways to cover it.

Voicemail costs nothing but books nothing, so text every missed caller back fast. A live service puts trained people on your line, answering in your name; they handle unusual calls well and cost the most. An AI receptionist answers or texts back at once, at any hour, offers open times from your schedule and passes anything unusual to you.

What answering services cost

Several services publish their prices. A few of them, with the same columns for every row, from their own pricing pages:

Service and planPrice a monthWhat is includedPast the allowancePer-person feeCard payments
Ruby Starter (live)$25050 receptionist minutesNot listed on its pricing pageNot listedPayment collection listed as a feature
Goodcall Growth (AI)$129500 unique callers26 cents a callerNot listedNot listed
Rosie Professional (AI)$49250 minutesNot listed on its pricing pageNot listedNot listed
Koira Grow (AI receptionist and text-back)$249Receptionist, text-back, booking by text, site, estimates, invoices, campaignsUsage at cost: texts, call minutes and emailsNone: same price with one person or fifteenStripe 2.9% + 30¢, plus Koira keeps 1%

Ruby says there are no extra fees for activation, onboarding, setup, customization or coverage at certain times. For the full list and a month of calls priced on each, see answering service cost.

Check the overage before you signSpring and the weeks before the holidays bring the most inquiries. Count last year's calls and texts in those weeks and price each plan against them, not against a quiet January.

What a cleaning caller needs

  • New recurring client. Home size, bedrooms and bathrooms, how often, pets and preferred day. Give a starting price from your list and book a first clean.
  • Deep or move-out clean. The date they need it done, home size and whether it is empty. Book it if the date is open.
  • Current client rescheduling. Move the visit to an open slot and confirm by text.
  • Realtor or property manager. Address, deadline and access. These repeat, so flag them.
  • Complaint. Something missed or broken should reach you the same day, never sit in voicemail.
  • Price shopper. Share your starting prices and what is included, then offer a time.

Put this list on one page, along with your rule for what gets you out of bed. A live service reads it as a script; software follows it as a playbook.

What to ask before you sign up

  1. Can it book into my real schedule, with the drive between stops in mind?
  2. What happens around spring cleaning season and the weeks before the holidays? Ask how the bill changes when calls double.
  3. Does it answer in my business name, and in Spanish if I need it?
  4. What will it never do? Quoting prices you did not set and promising dates should be off limits.
  5. Contract or month to month, and is there a per-person fee?

How Koira's AI receptionist handles cleaning calls

Koira's receptionist picks up on your number when it can and texts back within about a minute when you cannot, with three open times; the customer replies once and the job is on your day. A caller who wants a one-time deep clean can be offered times from your list; a question about a recurring weekly clean comes to you to price. It works in English or Spanish, sends anything it cannot price to you as a question, and at night wakes you only for the emergencies you defined.

On Grow you pay $249 a month, plus the texts, call minutes and emails at cost. Koira has no per-person fee: the same price with one person or fifteen. Times offered by booking by text fit the stops you already have.

Use the quiet weeks

Midsummer and January are slow. Remind one-time deep clean clients about a recurring plan, offer holiday clean dates in October and send a spring cleaning note in late winter. Koira's campaigns handle those runs on Grow, in your name, with one reply to book. See how a cleaning company runs on Koira and the plans.

Getting more calls to answer

An answering service catches the calls you already get. To get more of them, see SEO for cleaning companies, cleaning marketing ideas and where cleaning leads come from.

Questions contractors ask

Do house cleaners need an answering service?

If new inquiries wait until evening for a reply, many will already have booked someone else. Text-back or an answering service keeps those clients.

Can an AI receptionist quote a cleaning price?

Only from prices you set. Koira gives a starting price from your price list for common home sizes and sends anything unusual to you.

Can it handle recurring clients rescheduling?

Koira offers open times from your day and puts the new time on your schedule. You see every change.

Is there a contract with Koira?

No. Koira is month to month. Check each answering service's own terms before you sign.

Sources

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Cleaning Business Answering Service: Book While You Clean | Koira