Seven things every contractor website needs

A contractor site has one job: turn a visitor into a booked job. These seven things do that. Everything else is decoration.

2 min readMay 26, 2026
Seven things every contractor website needs

Nobody hires a roofer because the website won a design award. They hire the one that looked real, showed a price and made it easy to book. Here is the short list.

Key takeaways
  • A phone number and a Book button at the top of every page.
  • Real photos of your own jobs, not stock pictures.
  • A price, or a way to get one, without a phone call.
gulfcoastroofing.com
Gulf Coast RoofingRoof repair and reroofs in Brandon, FL
Book onlineGet a price
★★★★★4.7 from 48 Google reviews
Book online and Get a price sit at the top of every page.

The seven

  1. Your phone number, tappable, at the top. Most visitors are on a phone.
  2. A Book online button. Some people will never call. Let them pick a time.
  3. A way to get a price. Even a starting price keeps them from leaving to check a competitor.
  4. Your real reviews. Pulled from Google, with the stars and the count.
  5. Photos of your own work. Before and after, with the town named.
  6. A page for each service and each town. This is what gets you found in search.
  7. Hours and service area that match your listings. Mismatches cost you calls.
Your own finished jobs are the best pictures you have.
Your own finished jobs are the best pictures you have.

What you can skip

A long "about us" story, a slideshow, a blog nobody updates and a contact form that emails an inbox you never check. None of those book a job.

Or have it built for you

Koira builds a contractor website with all seven from your business name, keeps it in step with your listings and adds a post each month from your finished jobs.

We know what works. Leave it to Koira.

Get my free AI reportGet a free demo
☼⚙
Standard⚡ Turbo
● Koira did it● You by hand
Today $9,300$8,100 / $1,200
This week $25,050$18,570 / $6,480
This month $69,300$46,150 / $23,150
Money, just now
Reminded Sean Love, $1,850. Polite reminder with the pay link.
Bids, 9:44 am
Nudged Dana on the kitchen bid. Day 3 follow up. She opened it at 9:12.
Convos, 9:41 am
Texted back a missed call. Walk through booked Thu 10:00.