- Six new patterns span all four work functions — sales, support, operations, and marketing — so there's something relevant regardless of where your time is leaking.
- Every pattern is trained once (by showing it or telling it in plain English) and then runs on any website involved in that workflow without needing an API.
- The invoice-chasing and waitlist patterns are the most-requested additions based on user feedback from the 100-business research study published earlier this year.
- Patterns self-heal when the sites they touch change layout or authentication — no manual re-configuration required after a platform update.
- All new patterns route outputs through your workspace approval queue by default, so you stay in the loop until you decide you don't need to be.
- Activating any pattern takes under ten minutes if you already have a Koira workspace; the marketplace page walks through each step.
Six New Patterns, One Changelog Worth Reading
Most product update posts bury the useful information under marketing language. This one won't. Below is a plain account of what shipped in the June 2026 marketplace expansion, what each pattern actually does, and which business type will get the most out of it.
If you've been using Koira for a while, you know the marketplace is where pre-built automation patterns live — workflows that have already been structured, tested against real sites, and made available for any workspace to activate. Think of each pattern as a job description for a piece of self-driving software: it knows what to watch for, what to do when it sees it, and when to surface something for your approval.
Here's what's new.
New Pattern 1: Overdue Invoice Chaser (Operations)
Who it's for: Service businesses, agencies, freelancers — anyone invoicing through a browser-based tool like Wave, FreshBooks, or a custom client portal.
What it replaces: The manual process of logging into your invoicing tool every few days, filtering for overdue invoices, and composing follow-up emails one at a time.
What it does: The pattern monitors your invoicing dashboard on a schedule you set. When an invoice crosses your defined overdue threshold — say, 7 days past due — it drafts a follow-up message in your voice, queues it for your approval, and (once approved) sends it. If the invoice is still unpaid after a second interval, it escalates to a firmer message. You set the tone and the thresholds once; the pattern handles the cadence.
Autonomy level: L4 — it runs end-to-end and surfaces outputs for spot-check approval before sending.
New Pattern 2: Booking Waitlist Manager (Operations)
Who it's for: Salons, studios, clinics, any appointment-based business with a waitlist that currently lives in a notebook or a spreadsheet.
What it replaces: Manually checking cancellations, texting or emailing the next person on the waitlist, waiting for a response, moving down the list if they don't reply, and updating the booking system.
What it does: When a cancellation is detected in your booking tool, the pattern identifies the next eligible person on your waitlist, sends them a time-sensitive offer for the slot, sets a response window (default: 2 hours), and — if they confirm — updates the booking. If they don't respond, it moves to the next person automatically. No more late-night waitlist management.
Autonomy level: L4 for the outreach and follow-up; the final booking confirmation can be set to L5 (fully automatic) once you've reviewed a few cycles and trust the logic.
New Pattern 3: Inbound Lead Qualifier (Sales)
Who it's for: Any business receiving inbound inquiries through a contact form, a DM, or an email inbox — especially those where leads vary wildly in quality.
What it replaces: Reading every inquiry yourself, mentally scoring it, and deciding whether to respond immediately, follow up later, or ignore it.
What it does: The pattern monitors your inbound channel, reads each new inquiry, scores it against criteria you define (budget signals, timeline language, service fit), and sorts them into tiers. High-tier leads get an immediate personalized response drafted in your voice, queued for your approval or sent automatically depending on your settings. Low-tier leads get a polite holding reply. You see a daily digest of what came in and how it was handled.
Why this matters: Our research into where owner-operators spend their time found that inbox triage is one of the top three time sinks across every business category. This pattern cuts it down to a review task instead of a processing task.
New Pattern 4: Review Triage and Response Drafts (Support)
Who it's for: Any local business managing reviews across Google, Yelp, TripAdvisor, or similar platforms.
What it replaces: Logging into each platform separately, reading new reviews, deciding which ones need a response, and writing those responses from scratch.
What it does: The pattern monitors your review profiles on a schedule, surfaces new reviews in a single queue, classifies them by sentiment and urgency (a 1-star with a specific complaint ranks higher than a 5-star with no text), and drafts a response for each one in your voice. You approve and publish, or let it publish automatically once you've calibrated the tone.
Connection to existing research: Data on review response coverage shows that most local businesses respond to fewer than 40% of their reviews — not because they don't want to, but because the manual process doesn't scale. This pattern closes that gap without requiring you to hire someone.
New Pattern 5: Google Business Profile Sync (Marketing)
Who it's for: Multi-location businesses, franchises, or any owner who updates hours, services, or attributes across GBP listings more than once a quarter.
What it replaces: Logging into GBP for each location, navigating to the right field, making the same edit multiple times, and hoping you didn't miss one.
What it does: You make a change in one place — your internal source of truth, whether that's a spreadsheet, a CMS, or even a plain text document — and the pattern propagates it to all connected GBP listings. It handles hours changes, holiday closures, service additions, and attribute updates. Each sync is logged so you have a record of what changed and when.
Why this is harder than it sounds: GBP's interface changes frequently, and most tools that tried to automate this broke whenever Google updated its dashboard. Because Koira self-heals when sites change, this pattern stays functional even after GBP redesigns — no manual re-configuration required.
New Pattern 6: Social Proof Aggregator (Marketing)
Who it's for: E-commerce stores, service businesses, and personal brands that collect testimonials, case study data, or user-generated content across multiple channels.
What it replaces: Manually checking Instagram tags, email replies, and review platforms for positive mentions, then copying them into a spreadsheet or Notion doc for later use.
What it does: The pattern monitors the channels you specify, identifies content that meets your social proof criteria (star rating, keyword match, sentiment score), and pulls it into a single structured feed. From there, you can route it to your website's testimonials section, your email marketing tool, or just keep it as a reference library. New additions are surfaced in your approval queue before they're published anywhere.
How These Patterns Fit the Broader Framework
Every pattern in the marketplace operates at L4 autonomy by default: it runs end-to-end and routes outputs through your approval queue. You decide when to dial up to L5 — full autonomy, no driver — based on how much you trust the pattern's output after a few review cycles.
The distinction matters because the approval queue isn't a safety net bolted on as an afterthought — it's the mechanism that lets you confidently hand off work without losing visibility. You're not approving everything forever; you're building the trust that lets you stop approving at all.
All six new patterns share three properties:
- No API required. They work on whatever websites your workflow already touches — your invoicing tool, your booking platform, your review profiles — without needing those platforms to offer a developer integration.
- Trained once. You show the pattern your workflow or describe it in plain English. It figures out how to run it.
- Self-healing. When a site updates its layout or login flow, the pattern adapts. You don't get a 2am alert that your automation broke.
What's Coming Next
The next batch of patterns in development includes a supplier price-change monitor (for e-commerce operators watching wholesale costs), a subscription renewal reminder sequence (for SaaS and membership businesses), and a job-board application tracker (for owner-operators who are hiring and managing inbound applications manually).
If there's a specific workflow you want to see in the marketplace, the fastest path is to describe it in your workspace — that's how most of the patterns above got built in the first place.
Activating a New Pattern
If you already have a Koira workspace, activating any of the six patterns above takes under ten minutes. The how-to section below walks through the standard activation flow. If you're new to the platform, the same steps apply — you'll just need to connect your workspace to the relevant sites first.
“The approval queue isn't a safety net bolted on as an afterthought — it's the mechanism that lets you confidently hand off work without losing visibility.”
| Area | Manual approach | Self-driving pattern |
|---|---|---|
| Invoice chasing | Log in every few days, filter overdue invoices, write follow-ups one at a time | Pattern monitors dashboard, drafts follow-ups on your cadence, queues for one-click approval |
| Waitlist management | Check cancellations manually, text the next person, wait, move down the list if no reply | Pattern detects cancellation, offers slot to next eligible person, updates booking on confirmation |
| Lead qualification | Read every inquiry yourself, mentally score it, decide response priority | Pattern scores each inquiry, drafts tiered responses, delivers daily digest of what was handled |
| Review response | Log into each platform separately, find new reviews, write responses from scratch | Pattern surfaces all new reviews in one queue, drafts voice-matched responses, publishes on approval |
| GBP updates | Log into each location listing, navigate to the right field, repeat the same edit per location | Change one source-of-truth document; pattern propagates update to all connected GBP listings |
| Social proof collection | Manually check Instagram tags, email replies, and review sites; copy mentions into a doc | Pattern monitors all channels, filters by your criteria, feeds a structured library for reuse |
How to activate a new marketplace pattern in your Koira workspace
- 01Open the Marketplace tab in your workspace. Navigate to the Marketplace section from your Koira dashboard. Each pattern is listed with a one-line description, the work function it covers (sales, support, ops, or marketing), and its default autonomy level.
- 02Select the pattern that matches your workflow. Click into the pattern's detail page to read exactly what it monitors, what it does when triggered, and what it routes to your approval queue. Confirm it matches the specific task you want to hand off.
- 03Connect the relevant sites or tools. The pattern will prompt you to connect any websites or platforms it needs to operate — your invoicing tool, booking system, GBP account, or inbox. This is a one-time browser login; no API keys or developer access required.
- 04Set your preferences and tone. Configure thresholds (like overdue invoice days or waitlist response windows) and provide a few examples of how you'd write the relevant messages. Plain English descriptions work fine — you don't need to write formal prompts.
- 05Run a supervised test cycle. Activate the pattern and let it run through its first 5–10 triggers with all outputs routed to your approval queue. Review each output, make edits where needed, and let the pattern calibrate to your voice and standards.
- 06Adjust the autonomy level when you're ready. Once you're satisfied with the pattern's output quality, you can reduce how often outputs require your approval — or switch specific action types to fully automatic. You control the dial; nothing changes without your input.
- 07Monitor via the activity log. Every action the pattern takes is logged in your workspace activity feed. You can review what ran, what was approved, and what was skipped at any time — giving you a full audit trail without having to watch it in real time.