# Koira

> Koira is an AI-powered marketing and sales OS for small and medium-sized businesses (SMBs). Connect Shopify, Gmail, Google Search Console, Instagram, and other tools, then install apps that handle SEO blogs, customer email replies, social DMs, sales sequences, and more — either fully autonomous or with human approval on every action.

Koira is built around two ideas. First, that SMBs don't need an agency or full-time marketer; they need software that does the work and asks before sending. Second, that every action — every blog published, every email sent, every comment replied to — should run through one inbox the owner controls.

## What Koira does
- AI-drafted SEO blogs based on Google Search Console keyword gaps, scheduled to publish to Shopify (or Medium, WordPress) on the user's cadence.
- Email reply automation that drafts responses in the user's brand voice and queues them for one-click approval.
- Instagram DM and comment auto-reply with product context pulled from connected Shopify stores.
- A marketplace of installable apps the user picks and configures from a dashboard, plus a no-code builder (build.koira) where users describe what they want and Claude writes the app.

## Key URLs
- [Koira home](https://koira.ai)
- [Pricing](https://koira.ai/pricing)
- [Blog](https://koira.ai/blog)
- [App marketplace](https://koira.ai/apps)
- [Sign in / sign up](https://my.koira.ai)
- [Sitemap](https://koira.ai/sitemap.xml)

## Blog posts
- [What We Learned from the First 100 Businesses on KOIRA](https://koira.ai/blog/lessons-first-100-businesses-koira): We analyzed the first 100 businesses to use KOIRA. Here's what they struggled with, what surprised us, and what actually moved the needle for them.
- [Google Business Profile: Who's Claimed It and Who's Missing Out](https://koira.ai/blog/google-business-profile-claim-rate-small-businesses): Only a fraction of small businesses have claimed their Google Business Profile. Here's what the data shows, why it matters, and exactly how to fix it today.
- [Email Open Rates: Automation vs Manual Sends for SMBs](https://koira.ai/blog/email-open-rates-automation-vs-manual-sends-small-business): Automated emails average 35–45% higher open rates than manual blasts for small businesses. Here's the data, the reasons why, and how to close the gap.
- [Local SEO in April 2026: What Actually Changed](https://koira.ai/blog/local-seo-updates-april-2026): A practical breakdown of April 2026's biggest local SEO shifts — AI Overviews, GBP changes, review signals, and what small businesses should do right now.
- [What to Actually Look for in a Marketing App Marketplace](https://koira.ai/blog/marketing-app-marketplace-what-to-look-for): Not all marketing app marketplaces are built the same. Here's exactly what to evaluate before you plug a new tool into your marketing stack.
- [AI Autonomy vs. Human Control: Where We Draw the Line](https://koira.ai/blog/ai-autonomy-human-control-framework-small-business): AI can run a lot of your marketing — but not all of it. Here's the framework we use to decide when AI should act freely and when a human must stay in the loop.
- [Building a Marketing OS: The Problem We Couldn't Ignore](https://koira.ai/blog/founding-story-marketing-os-for-small-business): The founding story behind KOIRA: why a marketing OS exists, what problem it actually solves, and what "operating system" really means for small business growth.
- [App Marketplaces for Marketing Tools: How They Work](https://koira.ai/blog/marketing-app-marketplace-how-it-works): Learn exactly how marketing app marketplaces work, what separates good ones from bloated ones, and how small businesses should evaluate and stack tools.
- [Autonomous Marketing Mode: What It Is and When to Use It](https://koira.ai/blog/autonomous-marketing-mode-explained-when-to-use): Autonomous marketing mode lets AI execute campaigns without human approval on every step. Here's what it actually means, the risks, and when it makes sense to use it.
- [How to Stop AI Content from Losing Your Brand Voice](https://koira.ai/blog/ai-content-brand-voice-consistency): AI-generated content drifts toward generic fast. Here's exactly how to anchor it to your brand voice so every piece sounds unmistakably like you.
- [The Approval Queue: Your Last Line of Defense in AI Marketing](https://koira.ai/blog/approval-queue-ai-marketing-human-oversight): An approval queue stops bad AI-generated content before it reaches customers. Here's what it actually does, why it matters, and how to run one well.
- [Why Hiring a Marketing Agency Backfires for Small Businesses](https://koira.ai/blog/why-marketing-agency-backfires-small-business): Marketing agencies aren't built for small businesses. Learn why the model fails, what it actually costs, and what to do instead to grow without the overhead.
- [Speakable Schema for Voice Assistants](https://koira.ai/blog/speakable-schema-voice-search-implementation-guide): Speakable schema tells voice assistants which text to read aloud. Learn how to implement it correctly on any CMS — no developer needed — and why it matters in 2026.
- [What % of Searches Go to AI Answers Now vs Blue Links](https://koira.ai/blog/percentage-searches-ai-answers-vs-blue-links-2026): New data shows AI Overviews and AI Mode now intercept 40–60% of searches before a blue link is clicked. Here's what that means for your traffic strategy.
- [Voice Search Optimization: Beyond Speakable Schema](https://koira.ai/blog/voice-search-optimization-beyond-speakable-schema): Speakable schema is just the start. Learn the full voice search optimisation checklist — featured snippets, local data, page speed, and content structure — for small businesses in 2026.
- [AI Autonomy: Exactly When to Let Go and When to Hold On](https://koira.ai/blog/ai-autonomy-human-in-the-loop-small-business): AI can run your marketing — but should it? Learn exactly when to give AI full autonomy and when human judgment is non-negotiable for small businesses.
- [Where Marketing Hours Actually Go (And How to Take Them Back)](https://koira.ai/blog/where-marketing-hours-go-automation-fix): Small business owners lose 15+ hours a week to marketing busywork. Here's exactly where those hours go and how automation restructures the work entirely.
- [NAP Consistency and Local Search Rankings](https://koira.ai/blog/nap-consistency-local-seo): NAP consistency means your business name, address, and phone match everywhere online. Learn why mismatches kill local rankings and exactly how to fix them.
- [ROI of Structured Content for AI Citations](https://koira.ai/blog/roi-structured-content-citation-rates-schema-markup): Schema markup isn't just an SEO checkbox — it directly increases how often AI engines and search results cite your content. Here's what the data shows.
- [Speakable Schema: What It Is and Why Voice Search Needs It](https://koira.ai/blog/speakable-schema-voice-search-guide): Speakable schema tells voice assistants exactly which sentences to read aloud. Here's what it is, how it works, and how to implement it for your business.
- [How AI Search Engines Changed in Q1 2026](https://koira.ai/blog/ai-search-engines-changed-q1-2026-what-to-do): AI search engines made major shifts this quarter. Here's a plain-English breakdown of what changed in ChatGPT, Perplexity, and Google AI Overviews — and what to do about it.
- [How Long Local SEO Takes: 500-Campaign Data](https://koira.ai/blog/how-long-local-seo-takes-data): Most local SEO guides say 3-6 months. The data tells a more specific story. Here's exactly what moves first, what takes longest, and what predicts whether you'll rank at all.
- [Review Velocity: The Local Ranking Factor Nobody Talks About](https://koira.ai/blog/review-velocity-local-ranking-factor): Review velocity — how fast new reviews arrive — quietly drives local pack rankings. Here's what the data shows and how to build a steady review cadence.
- [The Founding Story: What It Means to Build a Marketing OS](https://koira.ai/blog/koira-founding-story-marketing-os): The story behind KOIRA and why small businesses need a marketing OS — not more disconnected tools. Learn what a marketing operating system actually does.
- [The Real Cost of DIY Marketing vs Automation](https://koira.ai/blog/automation-economics-small-business-marketing): DIY marketing costs small businesses more than they realize. Here's how to calculate the real price of doing it yourself — and when automation changes the equation.
- [Why Small Businesses Are Invisible to AI Search](https://koira.ai/blog/small-business-invisible-ai-search-engines): AI search engines like Perplexity and ChatGPT are replacing Google for millions of queries — and most small businesses aren't showing up. Here's exactly why, and what to do about it.
- [How to Do Local SEO Without an Agency](https://koira.ai/blog/how-to-do-local-seo-without-an-agency): Local SEO doesn't require an agency or a marketing team. Here's exactly what moves the needle for small and local businesses — and how to do it yourself.

## Brand
Koira (lowercase) is the company name. Founded by Shane Henrik. Always referred to as "Koira" or "koira.ai" — never "KoiraAI" or "Koira AI".

## Trust signals
- LinkedIn: https://www.linkedin.com/company/koiraai
- Crunchbase: https://www.crunchbase.com/organization/koira
- Wellfound: https://wellfound.com/company/koira
- F6S: https://www.f6s.com/koira